Lead Patients to the Fountain (and Foundation) of Youth
We're all seeking the fountain of youth and marketers are capitalizing on it. (Global demand for anti-aging products, treatments and services was valued at 140.3 billion in 2015, according to Zion Market Research.)
Possession: Blocks to Healing
Before we can approach treatment of a patient's primary elemental imbalance (AKA "Causative Factor" or "CF"), a number of specific energetic blocks must be considered and, if present, removed in order for treatment to be effective. I cannot emphasize this enough.
Working for Someone Else: Know the Rules of the Game
Many of us decide to become acupuncturists because we are healers at heart and want to focus on treating patients, not because we want to own and operate a business. So we work for someone else, which can have great advantages, especially as a new graduate.
Multichannel Access: Software for a Better Customer Experience
It is no secret that today's consumer has high expectations when it comes to how and when they can contact a business. In fact, one of the reasons clinic management software has become so popular with acupuncture practitioners is they allows customers to book appointments and make payments online day or night.
Travel-to-Treat Coverage Finally Becoming a Reality?
Long-awaited legislation poised to hit the president's desk extends liability insurance coverage from one state to another for DCs and other state-licensed health care professionals who care for athletes / athletic teams that cross state lines.
"Don't Crack My Neck": What Do You Do Next?
It's Monday morning and your first new patient of the day, a 35-year-old female, presents with chronic headaches and neck pain. The patient was referred by her primary care provider for evaluation and management without the use of cervical manipulation.
X-Ray: To Be or Not to Be - That Is the Question
For the past year, I have been asked by many practicing chiropractors, college presidents, faculty and others what my opinion is on the "Choosing Wisely" guidelines the American Chiropractic Association (ACA) recently adopted for its members.
Vaccine Injury? The Autism Debate (Part 2)
As suggested in my first article on this topic [August 2018],1 my impression is that the vaccine authoritarians and radicals have not helped to mold a proper social / political environment for addressing the issue of vaccine injury.
The Benefits of Going Paperless
The benefits of going paperless in your practice are profound. If you haven't done it yet, here's why you should.
The international standardization conference was held this year in Shanghai, China (June) - this was the ninth plenary session. Meetings for technical committees, or working groups also took place at the conference.
It's Time to Reward Yourself
An interesting study recently published in the Journal of the American Heart Association (JAHA) confirms what we all learned when we were children – and serves as food for thought as to how you can improve your practice and your personal life.
A New NCCIH Director ... One That Backs Acupuncture
The third time is a charm—the National Center for Complementary and Integrative Health (NCCIH), a division of the National Institutes of Health (NIH), announced it's newest director, Dr. Helene Langevin.
Food for Thought: An Examination of Diet & Digestion
Even an acute poison can become an excellent drug if it is properly administered. On the other hand even a drug, if not properly administered, becomes an acute poison. — Charaka Samhita
The Science Behind the Efficacy of Cosmetic Acupuncture
The beauty industry continues to boom and grow constantly, from topical creams, lotions and potions all the way to cutting edge cosmetic surgeries.
An Update From the Acupuncture Now Foundation
Since launching the Acupuncture Now Foundation (ANF), our volunteer leadership has continued to work to achieve our vision of "Creating a World Where the Benefits of Acupuncture are Known and Available to All.
More Access to Chiropractic Instead of Opioids: H.R. 5722
With the opioid epidemic both an ongoing public health crisis and a hot topic extending well beyond the health care industry, Congress continues stepping up to the plate.
Bringing Acupuncture to Ohio
The jolt of seeing a woman conscious and talking during surgery left a lasting impression in 1971 when acupuncture was on the national news.
The Origin of Blood
The Roman doctor, Galen, (2nd century AD) did pivotal work to prove that blood, which he thought was produced by the liver, and the cardio vascular system existed. He conceived that the arteries and veins were two separate networks.
Support Patients With Multi-Channel Customer Service
It's no secret that today's consumers have high expectations when it comes to how and when they can contact a business. In fact, one of the reasons clinic management software has become so popular is that they allow patients to book appointments and make payments online day or night.
Easy, Inexpensive Tools for a Successful Practice (I Promise)
Successful practitioners are the ones who know how to run a business, first and foremost. I became a licensed acupuncturist in 2006. After having worked in chiropractor's offices for nine years, I opened my own office in 2015: four treatment rooms, a back office and a waiting room.
Chiropractic Management of Patellofemoral Arthralgia
Patient reports with pain in the front part of her right knee, especially during and after her weekly Zumba class. She states there has been no injury of which she is aware. No outward sign of injury is observed.
Your First Impression Always Deserves a Second Chance
Doctor, have you ever had a patient you just couldn't "warm up to"? You know, the kind of patient who "irks" you, who has a hidden agenda to get something you haven't anticipated, perhaps causing you to want to hide in a closet when they come in for treatment.
That's a Wrap: Compression Bands for Contemporary DCs
Over the past decade, compression bands have been increasingly utilized in trainer and manual therapy offices. I was first introduced to the compression band by Kelley Starrett, author of Becoming a Supple Leopard, and have since been using it as a teaching tool.
Time-Saving Tips for Your Practice & Life
Of all the finite resources we possess, perhaps the most valuable one is time. There never seems to be enough time to accomplish everything that must be done, and all too often we sacrifice things in our personal life to meet the demands of our practice.
A Historic First for Chiropractic Assistants
The New Jersey State Board of Chiropractic Examiners will begin issuing licenses as early as Nov. 1, 2018 to chiropractic assistants who have undergone a 500-hour training course and passed a competency exam.
UHC Up to Its Old Tricks With Latest Headache Policy
A decade ago, UnitedHealthcare announced changes to its chiropractic services policy that declared manipulative therapy for headache unproven and ineligible for reimbursement.
Depression & The Secondary Vessels
As an acupuncturist I see many people suffering from depression. I often think depression is the major imbalance of our culture. I have a patient I've been working with for several years. Her major challenge is chronic stubborn depression.
Neck Pain: Activation Exercises
In observing patients and studying rehab, I have learned that tight muscles are weak muscles and that stretching is sometimes less effective than muscular activation. There is a delicate balance between joints that move too little and joints that are hypermobile.
October, 2013, Vol. 13, Issue 10
A Career Move to a Resort Spa: Is It Right for You?
By Ann Brown, LMT
Wondering if working in a resort spa is right for you? I've been in this industry for nearly 20 years, but I have to admit – it was more of a career path that opened up for me, instead of one that I purposefully set out to make my life-long mission. It was definitely one I never expected to love so much.
I fell into the resort spa industry. I say "fell" because, when I started, I was looking for a job with flexible hours and good pay while I was finishing my MBA. My previous work had all been in sales, driven and dollar-focused. I went to nail technician school as a means to support my way to my MBA, not looking for a career in the resort spa industry. I didn't really know all the benefits of working for a large corporation, but once I started working within one of the largest resort spas in the U.S., I started to see so many other perks besides good wages and flexible hours. I had, at my fingertips, very low employee hotel rates at the other hotels within the corporate group, great pay with taxes taken out, medical benefits, complimentary lunch and uniform cleaning, and the ability to trade freely with the other licensed staff for massages, facials and all sorts of modalities I had never tried before, such as watsu, Thai, MLD, reflexology, craniosacral, acupressure and more.
I also had the opportunity to add to my spa education at a discounted rate, sometimes even earning free CEU's from training for new menu items. Training for treatments such as stone massage and classes on the principles of hydrotherapy were the perks that really opened my eyes to the BIG world of spa. When I started at my first resort spa, I have to admit my nail technician job was primarily about meeting my needs – some decent money and very flexible hours. I had my basic license, but it became quickly apparent to me that the more education I had, the more money I was going to make.
The resort spa I was working for had a couple of pedicures that included reflexology on the spa menu, but I wasn't eligible to perform them. You had to have at least 16 CEU hours in reflexology and some case studies before being opened on the schedule for these pedicures. When the resort spa offered a free 16-hour CEU class on reflexology, I decided to do it, mostly because it meant a significant pay raise per hour for me to be able to do these specialized pedicures over the basic ones.
You may have heard the saying, "When you are ready to learn, the teacher will appear." I learned so much in those two days of reflexology training – that is exactly what happened to me. I was in awe of what I learned and the potential it held. At the time, I had some minor health issues and was at a loss as to a course for my future wellness. Through this class, I immediately felt the benefits that spa therapy had upon my own health. The reflexology class set me on a path that has daily reminded me of why I am in the spa industry.
It also put my big toe in the pool of entertaining the idea of entering massage school, which was very intimidating to me. I had never been much of a touchy feely type and hadn't given much massage of any type to anyone before entering school, but the more spa therapy I learned, the more I wanted to learn. I have to admit – I was so intimidated about massage school that I pursued esthetician training first. Please don't judge me, but I was equally intrigued with skincare and really learned so much from some Eastern European estheticians I worked with, I thought I better get that license under my belt next, so fast forward four months and I finally took the plunge with massage school. I was living in Florida at the time and went to a 500-hour evening program. I was receiving treatments for my health concerns within the spa, trading with massage therapists and receiving lots of MLD, reflexology and seaweed treatments and hydrotherapy using water temperatures to aid in the exchange of fluids and to help me reduce water retention issues, and it was all working. I honestly had a hard time believing that all this natural stuff was working and making my body more alkaline, but it was undeniable how it improved my overall health. As I look back even today, it was an "ah-ha" moment in my life.
That's my story, but you may still be thinking – is the resort spa industry for you?
First, I know it can be intimidating, but you will have to push through those fears. Working with 50 to 150 staff members, some with oodles of certifications and years of experience, can be quite overwhelming. What I found is so many of them are willing to share their experience, technique and offer great advice. I am so eternally grateful for all the spiritual souls I have met in the spa/massage industry. Second, the pay and hours are really pretty good. You have no overhead, and since uniforms, supplies, business cards, linens, massage oil, equipment and clients are provided – Why not?
Many resort spas are breathtaking and so ample in room size, offering luxurious locker rooms, ergonomic hydraulic tables and more. There is so much for you to enjoy. I do understand that some massage therapists are hesitant to leave their own practice because they like the relationship they have when they see the same client weekly or monthly to better his or her health. Sometimes, in a resort setting, this is almost impossible. But I do think you have the ability to set the bar really high for resort spa clients with your massage techniques and abilities. You can set the guest's expectations and put them on a course of action for better health, for sure. All clients are looking for prevention/wellness tips and who better than to do that than a licensed massage therapist who is getting a better understanding of the client's structure/muscle/fascia during a massage, not to mind the emotional aspects the body holds.
So many people enter the massage world with their first massage on vacation, whether a resort or cruise, and why not impress them with their first experience? You have the potential to make them aware of how important massage is for their health.
Lastly, I think the career implications and business aspect of making a move to a resort spa is huge. You can potentially learn from other smart business people, not only in the massage industry, but also food and beverage or resort group sales or marketing gurus. You can learn how they operate and this can benefit you in numerous ways via networking, growing your own future business and giving a broader scope of your potential. If you are worried about the interview at a five-star property, my advice is to own it. If it seems like a good fit to you, it probably feels the same to them. Good luck – and let your journey begin.
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
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