Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
May, 2013, Vol. 13, Issue 05
The Relevant Way to Rank Your Massage Practice
By Stephanie Beck
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice. In the March issue, I shared my best citation ranking sites and how to use reviews to assist your credibility and increase your rankings for your massage practice. Now, you will learn the best way to backlink to your website.
These tips I'm sharing are ways you can secure your rankings with the search engines against any future animal changes - panda, penguin or otherwise. How do you secure your website ranking? The way that the fortune 500 companies are preserving their online presence is by building relevant backlinks. You might be thinking, "Stephanie, I'm not a Fortune 500 company, I'm not even a company of 5." But let's adapt your mindset a bit. When you look for a mentor, teacher or advisor, who do you typically want to choose? Most want someone who has experience, knowledge and success achieving what you hope to achieve. So, why not learn what the Fortune 500 companies are doing and mirror a strategy for your own practice?
One of many things I have learned in 15+ years of working with massage business owners is you have one common need: to get more customers coming through the door. However, the majority of therapists have no way of knowing how to make that happen. I have heard of strategies such as lighting a candle and saying a prayer, word of mouth, postcard mailing, handing out flyers, running ads and more. Those may have worked the best in previous years, and by all means continue them if they are working, but online is where your new customers are spending time these days. Understanding what to look for and how to use the online tools will mean greater potential for success.
The online world is very competitive. In fact, social media is becoming crowded with lots of mixed messages. That is why your message, target audience and strategy need to be clear. You may have spent some money on ads, SEO or coaching and experienced success for your efforts. By all means continue these efforts, especially if they are providing you customers. What I'm sharing with you are some no nonsense ways to secure your website ranking. Before getting into a list of backlink sources, we need to understand how a backlink works.
What Is a Backlink?
Backlinks can also be called incoming links, inbound links, in links or inward links. A backlink is an incoming link to a website or web page. Now, before I go too "techie" and for some, perhaps your eyes are starting to glaze over, give me just a few more minutes. Because this is relevant reading that you can apply in a few simple steps.
Today, backlinks are significant in search engine optimization (SEO) because the number of backlinks is one indication of the popularity or importance of that website or page. Search engines often use the backlinks as indicators for determining a website or webpage's ranking, popularity and importance. Since the SEO companies figured out ways to "game the system," known to some as linkspam, search engines continue to adapt their systems for ranking. Therefore, you need to make sure your backlinks are relevant to your target audience when you are using them to build your practice.
A backlink may look like an image, a piece of text such as (CLICK Here) or a URL. Backlinks can also be embedded in videos or infographics. To make this easy, a backlink can pretty much be anything you can click and be taken to another website or webpage. In order to have relevant backlinks, you need to find sites that have authority and, of course, are relevant to your website or webpage.
Where do you find relevant backlinks? The best places to get backlinks are from sites like Squidoo, Wikipedia, governmental sites, forums, blogs and educational sites. Another great way to build powerful backlinks is by guest posting. Guest postings can be a very powerful tool to backlink to your website if you performed properly. Honestly, how to guest post could be a whole other article, so I'm going to provide the basics here.
Guest postings such as guest blogging or published articles, establish you as an authority in a specific market. Guest postings can be articles you have written and have published in other communities to drive more traffic to your website. Guest postings such as writing articles or guest blogging are some of the highest quality backlinks in a search engines' eyes. The biggest rule to remember is that you target a specific audience. Get engaged in those communities and figure out if the forum, blog site or article publication site is a good fit for your practice. When you find a forum that offers the target audience you desire, one of the first things you will need to do is to create a forum profile. You want people to engage with you; therefore, you will need to optimize your profile to get the best benefit.
Key points to keep in mind when creating a profile on a forum are:
The point is to complete as much information as can on your profile for the forums. Another special note that most miss is the signature box. The signature box is how you will be identified when you make a post to a thread. Include your website URL in this signature box, that way every time you post on a thread, your website URL will appear in your signature automatically or hyperlink the name of your website back to your website or blog to build subscribers.
Lastly, when you are commenting on the forum, remember this isn't a place for you to constantly promote your services. Be sure to provide helpful solutions to those community members so you drive traffic to your website. Think of it as being at a social event, you wouldn't constantly be joining a conversation by saying how wonderful your massages are and offering to book them an appointment would you? Of course you wouldn't, so don't do that here (or on any social network for that manner). Read through the threads (conversations) and make a point to add to the conversation or, better yet, answer questions. Remember that when you answer the questions, your website URL will automatically be in your signature so if you are providing valuable and relevant information, people will automatically be clicking through to your website to learn more about you.
When guest blogging and article writing, contact the blog owner or editor directly. Usually they have a "write for us" invitation or "contact us" on their website. Complete the form. Enter your name, email and website URL, fill in every box you can, enter your subject or blog title or what topics you are interested in guest blogging about. If you have created a post, go ahead and include it. The same goes for submitting an article. If you don't have space to include the entire post or article, you can include three ideas you would like to discuss on the site. You can also include your expertise and why you are qualified to be guest blogging or writing, as well. If you find it difficult to come up with a title or topic; ask what topics their followers are most interested in.
When you are commenting on blogs, the most important part is to get your comment approved. If the owner of the blog feels you are "spamming" or advertising your products or services only, it will most likely never get approved. Some key points to create a proper blog comment so it gets approved every time are:
If you follow these quick tips you should be well on your way to guest blogging and article writing soon!
Squidoo backlinks are powerful because they are safe and legal and built upon theme related sites. Also, links from Squidoo are not usually pounded with a bunch of comments or spam. An item to pay attention to here is when adding your link to the "post your link" box, be sure you provide the URL they are asking for, some of them want a YouTube URL, sometimes they ask for a website URL or blog link, so be sure to provide the correct information.
Wikipedia is considered an authority website; you are allowed to post links that are relevant to the Wikipedia page. Make sure the backlink you create is relevant to your niche and you will receive referred traffic from all the visitors viewing the page. Why are educational and government sites so important? These sites increase your authority, award you higher rankings and give you more targeted traffic to your website when you used effectively.
I'm not suggesting you have to add relevant backlinks from all these sources, if you choose just one consider how powerful it can be, especially when the sources are relevant to your target audience. Remember, if your website content addresses multiple target audiences, you will need more backlinks to support the relevance in the eyes of the search engines. If you build the link properly and the potential customer clicks the backlink to your page, but the page doesn't address their issue or your content and wording isn't relating directly to their needs, they will most likely immediately leave. The search engines will record this as irrelevant backlink or spam and that would not be your desired effect.
Be very clear as to who your target audience is and make sure your message and content on your website relate to that target audience. This is one of the best insurance to maintaining your ranking. If you want examples or suggestions with finding relevant backlinks to one of these sources, email me your target audience and which source you need assistance and I will email you one to three examples.
Click here for more information about Stephanie Beck.
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