resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
May, 2013, Vol. 13, Issue 05
The Relevant Way to Rank Your Massage Practice
By Stephanie Beck
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice. In the March issue, I shared my best citation ranking sites and how to use reviews to assist your credibility and increase your rankings for your massage practice. Now, you will learn the best way to backlink to your website.
These tips I'm sharing are ways you can secure your rankings with the search engines against any future animal changes - panda, penguin or otherwise. How do you secure your website ranking? The way that the fortune 500 companies are preserving their online presence is by building relevant backlinks. You might be thinking, "Stephanie, I'm not a Fortune 500 company, I'm not even a company of 5." But let's adapt your mindset a bit. When you look for a mentor, teacher or advisor, who do you typically want to choose? Most want someone who has experience, knowledge and success achieving what you hope to achieve. So, why not learn what the Fortune 500 companies are doing and mirror a strategy for your own practice?
One of many things I have learned in 15+ years of working with massage business owners is you have one common need: to get more customers coming through the door. However, the majority of therapists have no way of knowing how to make that happen. I have heard of strategies such as lighting a candle and saying a prayer, word of mouth, postcard mailing, handing out flyers, running ads and more. Those may have worked the best in previous years, and by all means continue them if they are working, but online is where your new customers are spending time these days. Understanding what to look for and how to use the online tools will mean greater potential for success.
The online world is very competitive. In fact, social media is becoming crowded with lots of mixed messages. That is why your message, target audience and strategy need to be clear. You may have spent some money on ads, SEO or coaching and experienced success for your efforts. By all means continue these efforts, especially if they are providing you customers. What I'm sharing with you are some no nonsense ways to secure your website ranking. Before getting into a list of backlink sources, we need to understand how a backlink works.
What Is a Backlink?
Backlinks can also be called incoming links, inbound links, in links or inward links. A backlink is an incoming link to a website or web page. Now, before I go too "techie" and for some, perhaps your eyes are starting to glaze over, give me just a few more minutes. Because this is relevant reading that you can apply in a few simple steps.
Today, backlinks are significant in search engine optimization (SEO) because the number of backlinks is one indication of the popularity or importance of that website or page. Search engines often use the backlinks as indicators for determining a website or webpage's ranking, popularity and importance. Since the SEO companies figured out ways to "game the system," known to some as linkspam, search engines continue to adapt their systems for ranking. Therefore, you need to make sure your backlinks are relevant to your target audience when you are using them to build your practice.
A backlink may look like an image, a piece of text such as (CLICK Here) or a URL. Backlinks can also be embedded in videos or infographics. To make this easy, a backlink can pretty much be anything you can click and be taken to another website or webpage. In order to have relevant backlinks, you need to find sites that have authority and, of course, are relevant to your website or webpage.
Where do you find relevant backlinks? The best places to get backlinks are from sites like Squidoo, Wikipedia, governmental sites, forums, blogs and educational sites. Another great way to build powerful backlinks is by guest posting. Guest postings can be a very powerful tool to backlink to your website if you performed properly. Honestly, how to guest post could be a whole other article, so I'm going to provide the basics here.
Guest postings such as guest blogging or published articles, establish you as an authority in a specific market. Guest postings can be articles you have written and have published in other communities to drive more traffic to your website. Guest postings such as writing articles or guest blogging are some of the highest quality backlinks in a search engines' eyes. The biggest rule to remember is that you target a specific audience. Get engaged in those communities and figure out if the forum, blog site or article publication site is a good fit for your practice. When you find a forum that offers the target audience you desire, one of the first things you will need to do is to create a forum profile. You want people to engage with you; therefore, you will need to optimize your profile to get the best benefit.
Key points to keep in mind when creating a profile on a forum are:
The point is to complete as much information as can on your profile for the forums. Another special note that most miss is the signature box. The signature box is how you will be identified when you make a post to a thread. Include your website URL in this signature box, that way every time you post on a thread, your website URL will appear in your signature automatically or hyperlink the name of your website back to your website or blog to build subscribers.
Lastly, when you are commenting on the forum, remember this isn't a place for you to constantly promote your services. Be sure to provide helpful solutions to those community members so you drive traffic to your website. Think of it as being at a social event, you wouldn't constantly be joining a conversation by saying how wonderful your massages are and offering to book them an appointment would you? Of course you wouldn't, so don't do that here (or on any social network for that manner). Read through the threads (conversations) and make a point to add to the conversation or, better yet, answer questions. Remember that when you answer the questions, your website URL will automatically be in your signature so if you are providing valuable and relevant information, people will automatically be clicking through to your website to learn more about you.
When guest blogging and article writing, contact the blog owner or editor directly. Usually they have a "write for us" invitation or "contact us" on their website. Complete the form. Enter your name, email and website URL, fill in every box you can, enter your subject or blog title or what topics you are interested in guest blogging about. If you have created a post, go ahead and include it. The same goes for submitting an article. If you don't have space to include the entire post or article, you can include three ideas you would like to discuss on the site. You can also include your expertise and why you are qualified to be guest blogging or writing, as well. If you find it difficult to come up with a title or topic; ask what topics their followers are most interested in.
When you are commenting on blogs, the most important part is to get your comment approved. If the owner of the blog feels you are "spamming" or advertising your products or services only, it will most likely never get approved. Some key points to create a proper blog comment so it gets approved every time are:
If you follow these quick tips you should be well on your way to guest blogging and article writing soon!
Squidoo backlinks are powerful because they are safe and legal and built upon theme related sites. Also, links from Squidoo are not usually pounded with a bunch of comments or spam. An item to pay attention to here is when adding your link to the "post your link" box, be sure you provide the URL they are asking for, some of them want a YouTube URL, sometimes they ask for a website URL or blog link, so be sure to provide the correct information.
Wikipedia is considered an authority website; you are allowed to post links that are relevant to the Wikipedia page. Make sure the backlink you create is relevant to your niche and you will receive referred traffic from all the visitors viewing the page. Why are educational and government sites so important? These sites increase your authority, award you higher rankings and give you more targeted traffic to your website when you used effectively.
I'm not suggesting you have to add relevant backlinks from all these sources, if you choose just one consider how powerful it can be, especially when the sources are relevant to your target audience. Remember, if your website content addresses multiple target audiences, you will need more backlinks to support the relevance in the eyes of the search engines. If you build the link properly and the potential customer clicks the backlink to your page, but the page doesn't address their issue or your content and wording isn't relating directly to their needs, they will most likely immediately leave. The search engines will record this as irrelevant backlink or spam and that would not be your desired effect.
Be very clear as to who your target audience is and make sure your message and content on your website relate to that target audience. This is one of the best insurance to maintaining your ranking. If you want examples or suggestions with finding relevant backlinks to one of these sources, email me your target audience and which source you need assistance and I will email you one to three examples.
Click here for previous articles by Stephanie Beck.
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