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MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
May, 2013, Vol. 13, Issue 05
The Relevant Way to Rank Your Massage Practice
By Stephanie Beck
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice. In the March issue, I shared my best citation ranking sites and how to use reviews to assist your credibility and increase your rankings for your massage practice. Now, you will learn the best way to backlink to your website.
These tips I'm sharing are ways you can secure your rankings with the search engines against any future animal changes - panda, penguin or otherwise. How do you secure your website ranking? The way that the fortune 500 companies are preserving their online presence is by building relevant backlinks. You might be thinking, "Stephanie, I'm not a Fortune 500 company, I'm not even a company of 5." But let's adapt your mindset a bit. When you look for a mentor, teacher or advisor, who do you typically want to choose? Most want someone who has experience, knowledge and success achieving what you hope to achieve. So, why not learn what the Fortune 500 companies are doing and mirror a strategy for your own practice?
One of many things I have learned in 15+ years of working with massage business owners is you have one common need: to get more customers coming through the door. However, the majority of therapists have no way of knowing how to make that happen. I have heard of strategies such as lighting a candle and saying a prayer, word of mouth, postcard mailing, handing out flyers, running ads and more. Those may have worked the best in previous years, and by all means continue them if they are working, but online is where your new customers are spending time these days. Understanding what to look for and how to use the online tools will mean greater potential for success.
The online world is very competitive. In fact, social media is becoming crowded with lots of mixed messages. That is why your message, target audience and strategy need to be clear. You may have spent some money on ads, SEO or coaching and experienced success for your efforts. By all means continue these efforts, especially if they are providing you customers. What I'm sharing with you are some no nonsense ways to secure your website ranking. Before getting into a list of backlink sources, we need to understand how a backlink works.
What Is a Backlink?
Backlinks can also be called incoming links, inbound links, in links or inward links. A backlink is an incoming link to a website or web page. Now, before I go too "techie" and for some, perhaps your eyes are starting to glaze over, give me just a few more minutes. Because this is relevant reading that you can apply in a few simple steps.
Today, backlinks are significant in search engine optimization (SEO) because the number of backlinks is one indication of the popularity or importance of that website or page. Search engines often use the backlinks as indicators for determining a website or webpage's ranking, popularity and importance. Since the SEO companies figured out ways to "game the system," known to some as linkspam, search engines continue to adapt their systems for ranking. Therefore, you need to make sure your backlinks are relevant to your target audience when you are using them to build your practice.
A backlink may look like an image, a piece of text such as (CLICK Here) or a URL. Backlinks can also be embedded in videos or infographics. To make this easy, a backlink can pretty much be anything you can click and be taken to another website or webpage. In order to have relevant backlinks, you need to find sites that have authority and, of course, are relevant to your website or webpage.
Where do you find relevant backlinks? The best places to get backlinks are from sites like Squidoo, Wikipedia, governmental sites, forums, blogs and educational sites. Another great way to build powerful backlinks is by guest posting. Guest postings can be a very powerful tool to backlink to your website if you performed properly. Honestly, how to guest post could be a whole other article, so I'm going to provide the basics here.
Guest postings such as guest blogging or published articles, establish you as an authority in a specific market. Guest postings can be articles you have written and have published in other communities to drive more traffic to your website. Guest postings such as writing articles or guest blogging are some of the highest quality backlinks in a search engines' eyes. The biggest rule to remember is that you target a specific audience. Get engaged in those communities and figure out if the forum, blog site or article publication site is a good fit for your practice. When you find a forum that offers the target audience you desire, one of the first things you will need to do is to create a forum profile. You want people to engage with you; therefore, you will need to optimize your profile to get the best benefit.
Key points to keep in mind when creating a profile on a forum are:
The point is to complete as much information as can on your profile for the forums. Another special note that most miss is the signature box. The signature box is how you will be identified when you make a post to a thread. Include your website URL in this signature box, that way every time you post on a thread, your website URL will appear in your signature automatically or hyperlink the name of your website back to your website or blog to build subscribers.
Lastly, when you are commenting on the forum, remember this isn't a place for you to constantly promote your services. Be sure to provide helpful solutions to those community members so you drive traffic to your website. Think of it as being at a social event, you wouldn't constantly be joining a conversation by saying how wonderful your massages are and offering to book them an appointment would you? Of course you wouldn't, so don't do that here (or on any social network for that manner). Read through the threads (conversations) and make a point to add to the conversation or, better yet, answer questions. Remember that when you answer the questions, your website URL will automatically be in your signature so if you are providing valuable and relevant information, people will automatically be clicking through to your website to learn more about you.
When guest blogging and article writing, contact the blog owner or editor directly. Usually they have a "write for us" invitation or "contact us" on their website. Complete the form. Enter your name, email and website URL, fill in every box you can, enter your subject or blog title or what topics you are interested in guest blogging about. If you have created a post, go ahead and include it. The same goes for submitting an article. If you don't have space to include the entire post or article, you can include three ideas you would like to discuss on the site. You can also include your expertise and why you are qualified to be guest blogging or writing, as well. If you find it difficult to come up with a title or topic; ask what topics their followers are most interested in.
When you are commenting on blogs, the most important part is to get your comment approved. If the owner of the blog feels you are "spamming" or advertising your products or services only, it will most likely never get approved. Some key points to create a proper blog comment so it gets approved every time are:
If you follow these quick tips you should be well on your way to guest blogging and article writing soon!
Squidoo backlinks are powerful because they are safe and legal and built upon theme related sites. Also, links from Squidoo are not usually pounded with a bunch of comments or spam. An item to pay attention to here is when adding your link to the "post your link" box, be sure you provide the URL they are asking for, some of them want a YouTube URL, sometimes they ask for a website URL or blog link, so be sure to provide the correct information.
Wikipedia is considered an authority website; you are allowed to post links that are relevant to the Wikipedia page. Make sure the backlink you create is relevant to your niche and you will receive referred traffic from all the visitors viewing the page. Why are educational and government sites so important? These sites increase your authority, award you higher rankings and give you more targeted traffic to your website when you used effectively.
I'm not suggesting you have to add relevant backlinks from all these sources, if you choose just one consider how powerful it can be, especially when the sources are relevant to your target audience. Remember, if your website content addresses multiple target audiences, you will need more backlinks to support the relevance in the eyes of the search engines. If you build the link properly and the potential customer clicks the backlink to your page, but the page doesn't address their issue or your content and wording isn't relating directly to their needs, they will most likely immediately leave. The search engines will record this as irrelevant backlink or spam and that would not be your desired effect.
Be very clear as to who your target audience is and make sure your message and content on your website relate to that target audience. This is one of the best insurance to maintaining your ranking. If you want examples or suggestions with finding relevant backlinks to one of these sources, email me your target audience and which source you need assistance and I will email you one to three examples.
Click here for more information about Stephanie Beck.
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