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Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
May, 2013, Vol. 13, Issue 05
The Relevant Way to Rank Your Massage Practice
By Stephanie Beck
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice. In the March issue, I shared my best citation ranking sites and how to use reviews to assist your credibility and increase your rankings for your massage practice. Now, you will learn the best way to backlink to your website.
These tips I'm sharing are ways you can secure your rankings with the search engines against any future animal changes - panda, penguin or otherwise. How do you secure your website ranking? The way that the fortune 500 companies are preserving their online presence is by building relevant backlinks. You might be thinking, "Stephanie, I'm not a Fortune 500 company, I'm not even a company of 5." But let's adapt your mindset a bit. When you look for a mentor, teacher or advisor, who do you typically want to choose? Most want someone who has experience, knowledge and success achieving what you hope to achieve. So, why not learn what the Fortune 500 companies are doing and mirror a strategy for your own practice?
One of many things I have learned in 15+ years of working with massage business owners is you have one common need: to get more customers coming through the door. However, the majority of therapists have no way of knowing how to make that happen. I have heard of strategies such as lighting a candle and saying a prayer, word of mouth, postcard mailing, handing out flyers, running ads and more. Those may have worked the best in previous years, and by all means continue them if they are working, but online is where your new customers are spending time these days. Understanding what to look for and how to use the online tools will mean greater potential for success.
The online world is very competitive. In fact, social media is becoming crowded with lots of mixed messages. That is why your message, target audience and strategy need to be clear. You may have spent some money on ads, SEO or coaching and experienced success for your efforts. By all means continue these efforts, especially if they are providing you customers. What I'm sharing with you are some no nonsense ways to secure your website ranking. Before getting into a list of backlink sources, we need to understand how a backlink works.
What Is a Backlink?
Backlinks can also be called incoming links, inbound links, in links or inward links. A backlink is an incoming link to a website or web page. Now, before I go too "techie" and for some, perhaps your eyes are starting to glaze over, give me just a few more minutes. Because this is relevant reading that you can apply in a few simple steps.
Today, backlinks are significant in search engine optimization (SEO) because the number of backlinks is one indication of the popularity or importance of that website or page. Search engines often use the backlinks as indicators for determining a website or webpage's ranking, popularity and importance. Since the SEO companies figured out ways to "game the system," known to some as linkspam, search engines continue to adapt their systems for ranking. Therefore, you need to make sure your backlinks are relevant to your target audience when you are using them to build your practice.
A backlink may look like an image, a piece of text such as (CLICK Here) or a URL. Backlinks can also be embedded in videos or infographics. To make this easy, a backlink can pretty much be anything you can click and be taken to another website or webpage. In order to have relevant backlinks, you need to find sites that have authority and, of course, are relevant to your website or webpage.
Where do you find relevant backlinks? The best places to get backlinks are from sites like Squidoo, Wikipedia, governmental sites, forums, blogs and educational sites. Another great way to build powerful backlinks is by guest posting. Guest postings can be a very powerful tool to backlink to your website if you performed properly. Honestly, how to guest post could be a whole other article, so I'm going to provide the basics here.
Guest postings such as guest blogging or published articles, establish you as an authority in a specific market. Guest postings can be articles you have written and have published in other communities to drive more traffic to your website. Guest postings such as writing articles or guest blogging are some of the highest quality backlinks in a search engines' eyes. The biggest rule to remember is that you target a specific audience. Get engaged in those communities and figure out if the forum, blog site or article publication site is a good fit for your practice. When you find a forum that offers the target audience you desire, one of the first things you will need to do is to create a forum profile. You want people to engage with you; therefore, you will need to optimize your profile to get the best benefit.
Key points to keep in mind when creating a profile on a forum are:
The point is to complete as much information as can on your profile for the forums. Another special note that most miss is the signature box. The signature box is how you will be identified when you make a post to a thread. Include your website URL in this signature box, that way every time you post on a thread, your website URL will appear in your signature automatically or hyperlink the name of your website back to your website or blog to build subscribers.
Lastly, when you are commenting on the forum, remember this isn't a place for you to constantly promote your services. Be sure to provide helpful solutions to those community members so you drive traffic to your website. Think of it as being at a social event, you wouldn't constantly be joining a conversation by saying how wonderful your massages are and offering to book them an appointment would you? Of course you wouldn't, so don't do that here (or on any social network for that manner). Read through the threads (conversations) and make a point to add to the conversation or, better yet, answer questions. Remember that when you answer the questions, your website URL will automatically be in your signature so if you are providing valuable and relevant information, people will automatically be clicking through to your website to learn more about you.
When guest blogging and article writing, contact the blog owner or editor directly. Usually they have a "write for us" invitation or "contact us" on their website. Complete the form. Enter your name, email and website URL, fill in every box you can, enter your subject or blog title or what topics you are interested in guest blogging about. If you have created a post, go ahead and include it. The same goes for submitting an article. If you don't have space to include the entire post or article, you can include three ideas you would like to discuss on the site. You can also include your expertise and why you are qualified to be guest blogging or writing, as well. If you find it difficult to come up with a title or topic; ask what topics their followers are most interested in.
When you are commenting on blogs, the most important part is to get your comment approved. If the owner of the blog feels you are "spamming" or advertising your products or services only, it will most likely never get approved. Some key points to create a proper blog comment so it gets approved every time are:
If you follow these quick tips you should be well on your way to guest blogging and article writing soon!
Squidoo backlinks are powerful because they are safe and legal and built upon theme related sites. Also, links from Squidoo are not usually pounded with a bunch of comments or spam. An item to pay attention to here is when adding your link to the "post your link" box, be sure you provide the URL they are asking for, some of them want a YouTube URL, sometimes they ask for a website URL or blog link, so be sure to provide the correct information.
Wikipedia is considered an authority website; you are allowed to post links that are relevant to the Wikipedia page. Make sure the backlink you create is relevant to your niche and you will receive referred traffic from all the visitors viewing the page. Why are educational and government sites so important? These sites increase your authority, award you higher rankings and give you more targeted traffic to your website when you used effectively.
I'm not suggesting you have to add relevant backlinks from all these sources, if you choose just one consider how powerful it can be, especially when the sources are relevant to your target audience. Remember, if your website content addresses multiple target audiences, you will need more backlinks to support the relevance in the eyes of the search engines. If you build the link properly and the potential customer clicks the backlink to your page, but the page doesn't address their issue or your content and wording isn't relating directly to their needs, they will most likely immediately leave. The search engines will record this as irrelevant backlink or spam and that would not be your desired effect.
Be very clear as to who your target audience is and make sure your message and content on your website relate to that target audience. This is one of the best insurance to maintaining your ranking. If you want examples or suggestions with finding relevant backlinks to one of these sources, email me your target audience and which source you need assistance and I will email you one to three examples.
Click here for previous articles by Stephanie Beck.
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