resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
March, 2013, Vol. 13, Issue 03
Why Your Reputation Matters Now More Than Ever
By Stephanie Beck
We are well into the first quarter of 2013, how are your new marketing plans going? Hopefully, you have added an online referral and review program. Whether you are incorporating reviews on Google, Manta, City Search, social media sites or your own website, your customers leaving reviews and recommendations is so much more powerful now than ever before.Why do I say this? Let me share some interesting stats from an April 2012 Nielson Report regarding believability and trust by consumers.
The Informational Age
As you are aware, people search online before they buy and they also put a lot of stock in what they read online. If you want to know anything about anything, you can read and review the subject, product or service online. How to know what you are reading is credible is another story and that is why recommendations and reviews have been making such a strong impact on consumers' buying decisions. In fact, studies show that 74% of U.S. consumers choose to do business based on online feedback. Even when that feedback is from total strangers!
According to the Nielson Report, "Global Trust in Advertising and Brand Messages," 92% "trust completely" or "trust somewhat" recommendations from people they know and 70% trust consumer opinions posted online. This is opposed to 47% trust of ads with TV, magazine and billboards (which, by the way, was a 24% decline from 2011). Even branded websites (58%), editorial content from newspaper articles (58%) and emails they signed up for (50%) showed a higher level of trust than any traditional paid for advertising.
What is even more surprising is that 90% believe recommendations from people they know and 75% believe consumer opinions online were the most relevant when looking for information about the products they want and need. The next three most believable are branded websites (59%), editorial content such as newspaper articles (55%) and emails they signed up for (51%). All of these are still ranking higher than any traditional or online paid advertising. So, what does this mean for your massage business? That means you need to get written referrals and reviews from all the customers who "love" you and what you do, to post it online for you! Select two or three review sites, create your account and encourage your customers to leave the review. My top ten are listed below:
One of the most popular is Google+, but there are hundreds to choose from. You may have noticed I didn't mention the one that starts with "Y" and rhymes with help. Well, that's because they recently implemented a really difficult filtering process that many customers and businesses are not pleased with. When they finally get it working properly, I might consider recommending them again, but in the mean time we have gotten fantastic results with others. I would say stay with the more friendly sites. And, unless you like being online or have full time staff, keep the process simple to start, choose two to three maximum to begin with, otherwise you might find yourself overwhelmed and confused. This isn't a "set it and forget it" process. Be complete; add your photos, product descriptions, and all your contact information including your address, phone, email and website. Be creative and, if given the option, always take advantage of offering a coupon towards your products or services.
So, how do you get customers to leave a recommendation or review? Here are some ideas for creative ways to make it easy for your customers to leave you a review:
Video reviews and video marketing in general have increased in the last few years, and now review sites are implementing video web forms for reviews. When you are at a conference as a guest lecturer or teaching a live seminar, be sure to have a video camera and capture a few attendees feedback. If video reviews are a little intimidating because you wouldn't know how to structure them, here is the information I recommend you should include:
So a typical video review from a customer would be something like this: Hi, I'm Stephanie Beck of SRB Solutions and I wanted to share with you how ABC Massage has helped me with reducing pain and inflammation in my feet, resulting in me being able to resume my walking program again. If you are like me and are in pain and have swelling in your feet and legs from sitting at a computer all day to the point where you have trouble moving, I would recommend working with Jane at ABC Massage because she and her staff will work with you on a program to get you moving again!
Now take the video review and post it as is to your review sites, add it to your website, post it on your social media sites and even have it on a replay on a screen at your front desk of your clinic. Make a customer appreciation day out of it and have a little video session set up. Invite all your customers into your facility and set up a video camera and microphone for your customers to share their feedback. Be sure to have a general video consent form for them to sign. You can get a free consent form for your state here: www.rocketlawyer.com/secure/interview/new.aspx?id=1310&utm_source=103&try=1&v=3&gclid=CPuAhuD00bQCFUxxQgod2lEANg#q1.
If all of this sounds a little too complicated or perhaps you do not have a clinic or facility, then you can still implement several of these ideas for your massage practice. Start by asking your best customers for reviews. We're still in the beginning of a new year so you have time to get started.
Click here for more information about Stephanie Beck.
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