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Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
March, 2013, Vol. 13, Issue 03
Why Your Reputation Matters Now More Than Ever
By Stephanie Beck
We are well into the first quarter of 2013, how are your new marketing plans going? Hopefully, you have added an online referral and review program. Whether you are incorporating reviews on Google, Manta, City Search, social media sites or your own website, your customers leaving reviews and recommendations is so much more powerful now than ever before.Why do I say this? Let me share some interesting stats from an April 2012 Nielson Report regarding believability and trust by consumers.
The Informational Age
As you are aware, people search online before they buy and they also put a lot of stock in what they read online. If you want to know anything about anything, you can read and review the subject, product or service online. How to know what you are reading is credible is another story and that is why recommendations and reviews have been making such a strong impact on consumers' buying decisions. In fact, studies show that 74% of U.S. consumers choose to do business based on online feedback. Even when that feedback is from total strangers!
According to the Nielson Report, "Global Trust in Advertising and Brand Messages," 92% "trust completely" or "trust somewhat" recommendations from people they know and 70% trust consumer opinions posted online. This is opposed to 47% trust of ads with TV, magazine and billboards (which, by the way, was a 24% decline from 2011). Even branded websites (58%), editorial content from newspaper articles (58%) and emails they signed up for (50%) showed a higher level of trust than any traditional paid for advertising.
What is even more surprising is that 90% believe recommendations from people they know and 75% believe consumer opinions online were the most relevant when looking for information about the products they want and need. The next three most believable are branded websites (59%), editorial content such as newspaper articles (55%) and emails they signed up for (51%). All of these are still ranking higher than any traditional or online paid advertising. So, what does this mean for your massage business? That means you need to get written referrals and reviews from all the customers who "love" you and what you do, to post it online for you! Select two or three review sites, create your account and encourage your customers to leave the review. My top ten are listed below:
One of the most popular is Google+, but there are hundreds to choose from. You may have noticed I didn't mention the one that starts with "Y" and rhymes with help. Well, that's because they recently implemented a really difficult filtering process that many customers and businesses are not pleased with. When they finally get it working properly, I might consider recommending them again, but in the mean time we have gotten fantastic results with others. I would say stay with the more friendly sites. And, unless you like being online or have full time staff, keep the process simple to start, choose two to three maximum to begin with, otherwise you might find yourself overwhelmed and confused. This isn't a "set it and forget it" process. Be complete; add your photos, product descriptions, and all your contact information including your address, phone, email and website. Be creative and, if given the option, always take advantage of offering a coupon towards your products or services.
So, how do you get customers to leave a recommendation or review? Here are some ideas for creative ways to make it easy for your customers to leave you a review:
Video reviews and video marketing in general have increased in the last few years, and now review sites are implementing video web forms for reviews. When you are at a conference as a guest lecturer or teaching a live seminar, be sure to have a video camera and capture a few attendees feedback. If video reviews are a little intimidating because you wouldn't know how to structure them, here is the information I recommend you should include:
So a typical video review from a customer would be something like this: Hi, I'm Stephanie Beck of SRB Solutions and I wanted to share with you how ABC Massage has helped me with reducing pain and inflammation in my feet, resulting in me being able to resume my walking program again. If you are like me and are in pain and have swelling in your feet and legs from sitting at a computer all day to the point where you have trouble moving, I would recommend working with Jane at ABC Massage because she and her staff will work with you on a program to get you moving again!
Now take the video review and post it as is to your review sites, add it to your website, post it on your social media sites and even have it on a replay on a screen at your front desk of your clinic. Make a customer appreciation day out of it and have a little video session set up. Invite all your customers into your facility and set up a video camera and microphone for your customers to share their feedback. Be sure to have a general video consent form for them to sign. You can get a free consent form for your state here: www.rocketlawyer.com/secure/interview/new.aspx?id=1310&utm_source=103&try=1&v=3&gclid=CPuAhuD00bQCFUxxQgod2lEANg#q1.
If all of this sounds a little too complicated or perhaps you do not have a clinic or facility, then you can still implement several of these ideas for your massage practice. Start by asking your best customers for reviews. We're still in the beginning of a new year so you have time to get started.
Click here for more information about Stephanie Beck.
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