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How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
March, 2013, Vol. 13, Issue 03
Why Your Reputation Matters Now More Than Ever
By Stephanie Beck
We are well into the first quarter of 2013, how are your new marketing plans going? Hopefully, you have added an online referral and review program. Whether you are incorporating reviews on Google, Manta, City Search, social media sites or your own website, your customers leaving reviews and recommendations is so much more powerful now than ever before.Why do I say this? Let me share some interesting stats from an April 2012 Nielson Report regarding believability and trust by consumers.
The Informational Age
As you are aware, people search online before they buy and they also put a lot of stock in what they read online. If you want to know anything about anything, you can read and review the subject, product or service online. How to know what you are reading is credible is another story and that is why recommendations and reviews have been making such a strong impact on consumers' buying decisions. In fact, studies show that 74% of U.S. consumers choose to do business based on online feedback. Even when that feedback is from total strangers!
According to the Nielson Report, "Global Trust in Advertising and Brand Messages," 92% "trust completely" or "trust somewhat" recommendations from people they know and 70% trust consumer opinions posted online. This is opposed to 47% trust of ads with TV, magazine and billboards (which, by the way, was a 24% decline from 2011). Even branded websites (58%), editorial content from newspaper articles (58%) and emails they signed up for (50%) showed a higher level of trust than any traditional paid for advertising.
What is even more surprising is that 90% believe recommendations from people they know and 75% believe consumer opinions online were the most relevant when looking for information about the products they want and need. The next three most believable are branded websites (59%), editorial content such as newspaper articles (55%) and emails they signed up for (51%). All of these are still ranking higher than any traditional or online paid advertising. So, what does this mean for your massage business? That means you need to get written referrals and reviews from all the customers who "love" you and what you do, to post it online for you! Select two or three review sites, create your account and encourage your customers to leave the review. My top ten are listed below:
One of the most popular is Google+, but there are hundreds to choose from. You may have noticed I didn't mention the one that starts with "Y" and rhymes with help. Well, that's because they recently implemented a really difficult filtering process that many customers and businesses are not pleased with. When they finally get it working properly, I might consider recommending them again, but in the mean time we have gotten fantastic results with others. I would say stay with the more friendly sites. And, unless you like being online or have full time staff, keep the process simple to start, choose two to three maximum to begin with, otherwise you might find yourself overwhelmed and confused. This isn't a "set it and forget it" process. Be complete; add your photos, product descriptions, and all your contact information including your address, phone, email and website. Be creative and, if given the option, always take advantage of offering a coupon towards your products or services.
So, how do you get customers to leave a recommendation or review? Here are some ideas for creative ways to make it easy for your customers to leave you a review:
Video reviews and video marketing in general have increased in the last few years, and now review sites are implementing video web forms for reviews. When you are at a conference as a guest lecturer or teaching a live seminar, be sure to have a video camera and capture a few attendees feedback. If video reviews are a little intimidating because you wouldn't know how to structure them, here is the information I recommend you should include:
So a typical video review from a customer would be something like this: Hi, I'm Stephanie Beck of SRB Solutions and I wanted to share with you how ABC Massage has helped me with reducing pain and inflammation in my feet, resulting in me being able to resume my walking program again. If you are like me and are in pain and have swelling in your feet and legs from sitting at a computer all day to the point where you have trouble moving, I would recommend working with Jane at ABC Massage because she and her staff will work with you on a program to get you moving again!
Now take the video review and post it as is to your review sites, add it to your website, post it on your social media sites and even have it on a replay on a screen at your front desk of your clinic. Make a customer appreciation day out of it and have a little video session set up. Invite all your customers into your facility and set up a video camera and microphone for your customers to share their feedback. Be sure to have a general video consent form for them to sign. You can get a free consent form for your state here: www.rocketlawyer.com/secure/interview/new.aspx?id=1310&utm_source=103&try=1&v=3&gclid=CPuAhuD00bQCFUxxQgod2lEANg#q1.
If all of this sounds a little too complicated or perhaps you do not have a clinic or facility, then you can still implement several of these ideas for your massage practice. Start by asking your best customers for reviews. We're still in the beginning of a new year so you have time to get started.
Click here for more information about Stephanie Beck.
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