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Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
March, 2013, Vol. 13, Issue 03
Why Your Reputation Matters Now More Than Ever
By Stephanie Beck
We are well into the first quarter of 2013, how are your new marketing plans going? Hopefully, you have added an online referral and review program. Whether you are incorporating reviews on Google, Manta, City Search, social media sites or your own website, your customers leaving reviews and recommendations is so much more powerful now than ever before.Why do I say this? Let me share some interesting stats from an April 2012 Nielson Report regarding believability and trust by consumers.
The Informational Age
As you are aware, people search online before they buy and they also put a lot of stock in what they read online. If you want to know anything about anything, you can read and review the subject, product or service online. How to know what you are reading is credible is another story and that is why recommendations and reviews have been making such a strong impact on consumers' buying decisions. In fact, studies show that 74% of U.S. consumers choose to do business based on online feedback. Even when that feedback is from total strangers!
According to the Nielson Report, "Global Trust in Advertising and Brand Messages," 92% "trust completely" or "trust somewhat" recommendations from people they know and 70% trust consumer opinions posted online. This is opposed to 47% trust of ads with TV, magazine and billboards (which, by the way, was a 24% decline from 2011). Even branded websites (58%), editorial content from newspaper articles (58%) and emails they signed up for (50%) showed a higher level of trust than any traditional paid for advertising.
What is even more surprising is that 90% believe recommendations from people they know and 75% believe consumer opinions online were the most relevant when looking for information about the products they want and need. The next three most believable are branded websites (59%), editorial content such as newspaper articles (55%) and emails they signed up for (51%). All of these are still ranking higher than any traditional or online paid advertising. So, what does this mean for your massage business? That means you need to get written referrals and reviews from all the customers who "love" you and what you do, to post it online for you! Select two or three review sites, create your account and encourage your customers to leave the review. My top ten are listed below:
One of the most popular is Google+, but there are hundreds to choose from. You may have noticed I didn't mention the one that starts with "Y" and rhymes with help. Well, that's because they recently implemented a really difficult filtering process that many customers and businesses are not pleased with. When they finally get it working properly, I might consider recommending them again, but in the mean time we have gotten fantastic results with others. I would say stay with the more friendly sites. And, unless you like being online or have full time staff, keep the process simple to start, choose two to three maximum to begin with, otherwise you might find yourself overwhelmed and confused. This isn't a "set it and forget it" process. Be complete; add your photos, product descriptions, and all your contact information including your address, phone, email and website. Be creative and, if given the option, always take advantage of offering a coupon towards your products or services.
So, how do you get customers to leave a recommendation or review? Here are some ideas for creative ways to make it easy for your customers to leave you a review:
Video reviews and video marketing in general have increased in the last few years, and now review sites are implementing video web forms for reviews. When you are at a conference as a guest lecturer or teaching a live seminar, be sure to have a video camera and capture a few attendees feedback. If video reviews are a little intimidating because you wouldn't know how to structure them, here is the information I recommend you should include:
So a typical video review from a customer would be something like this: Hi, I'm Stephanie Beck of SRB Solutions and I wanted to share with you how ABC Massage has helped me with reducing pain and inflammation in my feet, resulting in me being able to resume my walking program again. If you are like me and are in pain and have swelling in your feet and legs from sitting at a computer all day to the point where you have trouble moving, I would recommend working with Jane at ABC Massage because she and her staff will work with you on a program to get you moving again!
Now take the video review and post it as is to your review sites, add it to your website, post it on your social media sites and even have it on a replay on a screen at your front desk of your clinic. Make a customer appreciation day out of it and have a little video session set up. Invite all your customers into your facility and set up a video camera and microphone for your customers to share their feedback. Be sure to have a general video consent form for them to sign. You can get a free consent form for your state here: www.rocketlawyer.com/secure/interview/new.aspx?id=1310&utm_source=103&try=1&v=3&gclid=CPuAhuD00bQCFUxxQgod2lEANg#q1.
If all of this sounds a little too complicated or perhaps you do not have a clinic or facility, then you can still implement several of these ideas for your massage practice. Start by asking your best customers for reviews. We're still in the beginning of a new year so you have time to get started.
Click here for more information about Stephanie Beck.
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