Massage Today
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The Marketing Coach

By Cary Bayer

Cary Bayer is the keynote address speaker at the 2006 American Massage Therapy Association convention in Atlanta. He is a Life Coach and CEU provider licensed by both the National Certification Board for Therapeutic Massage and Bodywork, as well as the Florida Department of Health's Board of Massage Therapy. Cary is the author of nearly two dozen publications on personal growth, including The Prosperity Aerobics and Breakthrough Coaching for Massage Therapists. He's privately coached some six dozen massage therapists throughout the U.S. He conducts private practices by telephone by the ocean in south Florida (954-788-3380) and in the mountains of New York State (845-679-5526). You can find him on the Internet at and can reach him by e-mail at

Previous Articles

Marketing Deep Tissue vs. Spa Massage
  May, 2016 (Vol. 16, Issue 05)
It's High Time You Got a Website
  October, 2015 (Vol. 15, Issue 10)
Testing the Power of Testimonials
  June, 2015 (Vol. 15, Issue 06)
Why the Answers are All in the Numbers
  September, 2014 (Vol. 14, Issue 09)
PR Outlet Shopping: Think Global, Act Local
  July, 2014 (Vol. 14, Issue 07)
Getting More Clients by Submitting Bylined Articles and Columns
  May, 2014 (Vol. 14, Issue 05)
Marketing Your Practice: A Lesson in Press Release Writing 101
  May, 2013 (Vol. 13, Issue 05)
Let My People Go...To See You as Often as They Like
  February, 2013 (Vol. 13, Issue 02)
Cyrano, MT's and Losing the Fear of Rejection
  September, 2012 (Vol. 12, Issue 09)
The Five Fundamentals for Building Your Business
  May, 2012 (Vol. 12, Issue 05)
Re-Framing the Idea of Referring New Clients to Other LMT's
  February, 2012 (Vol. 12, Issue 02)
Your Dog Can Help You Grow Your Business
  September, 2011 (Vol. 11, Issue 09)
Don't Advertise What You Do, But What Your Client Receives
  July, 2011 (Vol. 11, Issue 07)
Transform Your Mind, Then Market Your Business
  May, 2011 (Vol. 11, Issue 05)
Giving Your Client Value in a Stressed Economy
  February, 2011 (Vol. 11, Issue 02)
You Have a Massage Business, Not a Massage Practice
  November, 2010 (Vol. 10, Issue 11)
Setting the Goal Standard
  July, 2010 (Vol. 10, Issue 07)
Is This Any Way to Run a Business?
  April, 2010 (Vol. 10, Issue 04)
The Media is the Massage
  October, 2009 (Vol. 9, Issue 10)
Helping People Feel Like a Million Bucks for Just $70 (Bucks)
  July, 2009 (Vol. 09, Issue 07)
Create Your Niche in the Marketplace
  April, 2009 (Vol. 09, Issue 04)
Raising Fees by Raising Self-Esteem
  January, 2009 (Vol. 09, Issue 01)
How Your Cat Can Help Grow Your Business
  October, 2008 (Vol. 08, Issue 10)
Don't Discount a Discount
  July, 2008 (Vol. 08, Issue 07)
Five Fundamentals for Building Your Massage Business, Part 2
  April, 2008 (Vol. 08, Issue 04)
Five Fundamentals for Building Your Massage Business, Part 1
  January, 2008 (Vol. 08, Issue 01)
The Universal Language of Massage
  October, 2007 (Vol. 07, Issue 10)
Healing Hands, Inquiring Mouth
  July, 2007 (Vol. 07, Issue 07)
Let “Show and Tell” Boost Your Massage Business
  April, 2007 (Vol. 07, Issue 04)
The One-Month Program
  January, 2007 (Vol. 07, Issue 01)
High Tech/High Touch Can Mean Much Growth for LMTs
  October, 2006 (Vol. 06, Issue 10)
The Zen Teachings of TV Commercials, Part Two
How to Live Your Way and Enrich Your Massage Business
  July, 2006 (Vol. 06, Issue 07)
The Zen Teachings of TV Commercials, Part 1: How to Find Happiness and Peace of Mind
  April, 2006 (Vol. 06, Issue 04)
Forgive for Gain
  January, 2006 (Vol. 06, Issue 01)
How Your Cat Can Help You Grow Your Business
  October, 2005 (Vol. 05, Issue 10)
Inner Vitamins for Massage Therapists
  July, 2005 (Vol. 05, Issue 07)
You Are in High Demand
  April, 2005 (Vol. 05, Issue 04)
The Best of Both Worlds
  January, 2005 (Vol. 05, Issue 01)
Word Watchers: Putting Your Vocabulary on a Diet
  December, 2004 (Vol. 04, Issue 12)
The 10 Commandments of Prosperity
  October, 2004 (Vol. 04, Issue 10)
How to Get Out of Debt: A 14-Step Plan
  August, 2004 (Vol. 04, Issue 08)
The Courage to Go for It
  June, 2004 (Vol. 04, Issue 06)
Do the Massage Work You Love and the Money Will Follow...But When?
  April, 2004 (Vol. 04, Issue 04)
Accentuate the Positive
  February, 2004 (Vol. 04, Issue 02)
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