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Marketing 101

By Stephanie Beck

Stephanie Beck is a massage and spa industry professional with more than 16 years of sales and management experience in the direct, retail, outside sales and wholesale markets. She currently is the director of spa sales for Scrip Massage & Spa Supply, Inc. She can be reached at

Previous Articles

The Good, Bad and Successful in Social Marketing
  June, 2016 (Vol. 16, Issue 06)
Facing the Pressures of the Digital World
  April, 2016 (Vol. 16, Issue 04)
Humanize Your Content to Create Stronger Relationships
  February, 2016 (Vol. 16, Issue 02)
Building Community: A New Way to Socialize Your Practice
  November, 2015 (Vol. 15, Issue 11)
Online Marketing Basics: Website Creation
  August, 2015 (Vol. 15, Issue 08)
Online Marketing Basics: Google Ranking, Part 1
  July, 2015 (Vol. 15, Issue 07)
Converting More Clients for Your Massage Therapy Practice
  March, 2015 (Vol. 15, Issue 03)
Don't Let Your Massage Therapy Friends "Like" You to Death
  December, 2014 (Vol. 14, Issue 12)
Tips to Make Sure You are Creating Great Social Media Content
  October, 2014 (Vol. 14, Issue 10)
Three Proven Steps to Developing a Successful Social Media Strategy
  September, 2014 (Vol. 14, Issue 09)
Putting the Social Back Into Social Media
  August, 2014 (Vol. 14, Issue 08)
Marketing Your Practice: Fixing the Facebook Algorithm
  June, 2014 (Vol. 14, Issue 06)
How One Little Symbol (#) Gets You More Clients
  April, 2014 (Vol. 14, Issue 04)
Eight Ways to Help You Manage Your Online Content
  February, 2014 (Vol. 14, Issue 02)
WIBB Exclusive: Steps to Make 2014 Your Best Year Ever
  February, 2014 (Vol. 14, Issue 02)
Using Press Releases to Help Build Your Practice
  January, 2014 (Vol. 14, Issue 01)
10 Event Planning Tips for Your Practice
  November, 2013 (Vol. 13, Issue 11)
Building Your Authority and Credibility
  October, 2013 (Vol. 13, Issue 10)
How to Get Your Fans to See All Your FB Notifications
  September, 2013 (Vol. 13, Issue 09)
The Difference Between You and an Expert
  July, 2013 (Vol. 13, Issue 07)
The Relevant Way to Rank Your Massage Practice
  May, 2013 (Vol. 13, Issue 05)
Why Your Reputation Matters Now More Than Ever
  March, 2013 (Vol. 13, Issue 03)
Creating a Predictable Plan for Growing Your Massage Practice
  January, 2013 (Vol. 13, Issue 01)
Following the Marketing Recipe for Success
  November, 2012 (Vol. 12, Issue 11)
WIBB Exclusive: Why "Voice" Matters to Facebook Pages
  September, 2012 (Vol. 12, Issue 09)
The Importance of Knowing What to Outsource
  July, 2012 (Vol. 12, Issue 07)
The New Internet Marketing Machine
  May, 2012 (Vol. 12, Issue 05)
Unlocking the Secret to a Thriving Massage Practice
  February, 2012 (Vol. 12, Issue 02)
Spa Menus That Bring Customers to You
  August, 2006 (Vol. 06, Issue 08)
Selecting the Right Spa Vendor and Creating a Good Relationship
  June, 2006 (Vol. 06, Issue 06)
What You Need to Know to Select the Right Spa Products for Your Customers
  April, 2006 (Vol. 06, Issue 04)
Pursuing Your Intentions Through Spa Treatments
  February, 2006 (Vol. 06, Issue 02)
What You Should Know Before Entering the Spa Market
  January, 2006 (Vol. 06, Issue 01)
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