A Guide to CBD Dosing: The Correlation Between Dose & Potency
There is an abundance of information available about the daily use of whole plant hemp CBD oil to help maintain and support a healthy lifestyle, however there remains a lack of sound guidance on CBD oil dosing.
The Top 5 Strategies to Manage Your Reputation Online
You don't need an acupuncture website anymore! Okay, maybe that statement is a little over the top. But it's not that far from the truth. A recent study on Google searches revealed that 34 percent of all searches resulted in no clicks at all.
Exercise Therapy Following Motor Vehicle Trauma (Pt. 2)
In cases of cervical spine trauma, particularly trauma related to a motor vehicle accident, my plan is to teach the patient one exercise per session and build a progression. This is an effective approach I call an "activation circuit."
A Soy Isoflavone That Packs a Punch: Genistein
Soybeans contains unique substances called isoflavones, most notably genistein and daidzein, which have been shown to block the buildup the dangerous type of testosterone in the prostate gland linked to prostate enlargement and prostate cancer.
Reaching for Our Roots: Healing Digestion With a Simple Traditional Therapy
Are you ignoring a powerful tool in your doctor's bag? Many acupuncturists realize that Spleen Qi deficiency has reached epidemic proportions in the U.S. Yet, we don't prioritize educating our patients about the importance of warm, cooked foods.
VA Chiropractic Reduces Veterans' Use of Opioids?
Utilization of pain medication – particularly opioids – has been massively high in among veterans for decades, but Veterans Administration guidelines that recommend nonpharmacological first-line treatment options create a greater opportunity than ever for VA chiropractors to make a dent in the opioid and overall pain-management crisis.
Knocking Down the Doors: Big Media Success for F4CP
Three articles authored by a DC or a chiropractic organization and promoting the value of chiropractic care – par for the course if you're Dynamic Chiropractic, but if you're Forbes, BOSS Magazine and Becker's Spine Review, three media outlets tailored toward high-level executives and decision-makers, we're talking about an entirely different story.
Bad for the Back! Exercises That Can Prevent Healing
The questions "Who gets well? Who doesn't? Why?" prompted the following observations based on my close to 40 years of chiropractic practice.
Reality Check: Do We Need to Try Harder?
While waiting for a flight to a recent chiropractic event, I overheard the ticket agent at the gate next to mine on his cellphone. His side of the conversation went something like this: "Where are you now? How long before you think you can be at the gate? OK, that will work, see you soon."
Map It: Understanding the Customer's Journey
One of the biggest marketing mistakes most practice owners or administrators make is not putting themselves in their prospective or current patients' shoes. How do they think and feel about you and your practice? What makes them take action?
Goodbye, Year of the Dog: Two-Thousand-Eighteen Comes to a Close
As Year of the Dog (2018) comes to a close we can look back and see the progress this profession has made. For example, the International Classification of Diseases (ICD) added traditional medicine codes, which were released in June.
The Raw Food Debate: Practitioners Discuss Nutrition & TCM
Licensed acupuncturist and fellow blogger Elissa Gonda joins this month's column for a conversation about raw food diets. She brings her perspective on the healing potential of a raw primal diet.
Cynicism and Burnout: It Can Happen to You
Trying to achieve fulfillment as a doctor in today's health care environment is a "rigged game" and physicians are programmed to burn out. At least this is the opinion of Dike Drummond, MD, in his thehappymd.com blog.
Malpractice Insurance: Understanding the Cover Letter
Purchasing medical liability insurance is quick, easy and not terribly expensive. The benefits are clearly listed on a certificate—but do you really know what you are getting with that peace of mind?
2018 Gallup-Palmer Report: Key Findings
The fourth annual Gallup – Palmer College report is out; here are some of the key findings excerpted directly from the executive summary regarding Americans' experiences with chiropractic care relative to the management of neck and back pain:
The Truth About Malpractice Claims Against DCs (Pt. 1)
Over the past 20 years of active practice, I have seen a number of scary case scenarios regarding signs, symptoms and patient presentations in my office. These presentations scream, This patient is going through an event or This patient does not need chiropractic care, they need emergency care.
A New President for AOMA: A Conversation With Mary Faria
Dr. Faria was formerly a health care executive for over 30 years, the last 17 of those years as vice president and chief operating officer of Seton Southwest Hospital in Austin. She chairs the board of Austin Mayor's Health and Fitness Council.
Dietary Supplements That Help Restless Leg Syndrome
It is estimated that 7-10 percent (possibly up to 15 percent) of the U.S. population has restless leg syndrome. It is a bit more common in women than men.
Year in Review: DC's Best of the Best for 2018
As 2018 winds down, let's highlight the most popular articles in Dynamic Chiropractic by month (December – this issue – excluded, of course).
Acupuncture in Hospital Systems: Transitioning From Tolerated to Celebrated
I've had the pleasure of working with Susan Luria, Director of University Hospitals Health Systems Connor Integrative Health Network (CIHN) for the past year on the Integrative Health Policy Consortium (IHPC) Board of Directors and Federal Policy Committee.
VA Choice Claims Denied? Here's How You Can Get Paid
The VA Choice Program (PC3 as well) indeed pays for chiropractic care including manipulation (CMT 98940-98943) and some physical medicine services.
ACA Champions H.R. 7157; ICA Voices Major Concerns
While the American Chiropractic Association recently penned an open letter – signed by not only the ACA, but also the Congress of Chiropractic State Associations, Association of Chiropractic Colleges, Clinical Compass and a number of state associations.
News in Brief
A Comprehensive Model of Spine Care; Dr. Christine Goertz Appointed Vice Chair of PCORI Board of Governors.
Acupuncture is a Science-Based Medicine
A longstanding patient of mine came in for a routine treatment after she recently began seeing a chiropractor for neck pain. She saw him a couple of times and wasn't getting the relief she had hoped for, so he recommended she let him do dry needling.
Electrotherapy Gives Hope for Patients With Spinal Cord Injury
There has been little optimism for recovery from a spinal cord injury because the central nervous system does not repair itself well. The severity of the injury depends on the affected area.
A Simple Miracle: Treatment for Mysterious Foot Pain
Under the old ICD-9 diagnosis codes, there was actually a diagnosis for "adventures in medical mismanagement" to describe patients who had been run down the rabbit hole of poor case management and care. I encountered one of those patients in my office today.
Two Ways to Get a Logo You Love
Back in the 1980s I was a freelance copywriter in Orlando, Florida. My husband then, a guy named Roy, would go on to teach CranioSacral Therapy around the world. But at the time he was an art director at a local ad agency and he had a knack for creating killer logos.
The one he dreamed up for my business was super simple, yet it made me feel like the success I would go on to become. Of course, you don't need a pretty logo to grow a thriving practice, but when you choose a visual identity that calls your spirit forth—you tend to rise to the occasion.
The artwork Roy created for my business would have run anyone else a good $3,000. For me it was free (marriage does have its privileges). Fortunately there are two ways you can get a logo for a fraction of the price (and without any of the holy matrimony).
Option 1: GraphicRiver.com
This one is essentially a clip-art site. You get the artwork for as little as $30. Then you tailor it to your practice yourself. I've used them a couple times and I was always happy with the result. You can even pay a bit extra at checkout, and they'll customize the design with your name.
Otherwise you'll need access to someone who knows their way around Photoshop or Adobe Illustrator. But if you don't want to marry someone (or even date them) just so they can customize your logo? Then I recommend going with Option 2.
Option 2: 99Designs.com
This site is all about crowdsourcing; that means designers from around the world compete for your business, starting at $299. It costs more than Graphic River, but what you get is uniquely you. So, how do you run a successful logo contest? 99Designs does a pretty good job of walking you through the process. Yet after trial and error, I discovered 6 unusual tips that boost the odds of getting a logo you love.
Tip 1: Go for the Bronze
At $299, a Bronze contest is the least expensive. The cost goes up with the Silver and Gold. Sure, the higher the prize, the more designers you draw. But both of my Bronze contests brought in more than 100 submissions. Turns out I didn't need any more. So go for the Bronze. A lot of the designs may be off the mark, but you're sure to get some you can work with.
Tip 2: Invite Designers to Dive In
99Designs is set up to attract designers around the world for you. But you'll get a better outcome when you put in a bit more effort right at the start. So go to the site and take a look at a variety of designers' portfolios (save up to 30 you like). Then as soon as you start your contest, go back to that list and personally invite those designers to your contest. My last logo was designed by an artist I invited, and I'm delighted I did.
Tip 3: Run the Contest Blind
That simply means the designers won't be able to see each other's submissions (they still see their own entries). Plus they can see how you rate every design (see tip 5). They just can't see any artwork that's not theirs. The upside? They're less likely to play off someone else's idea, and more designers jump in when they know their idea can't get ripped off.
Tip 4: Guarantee the Prize — But Not Too Soon
A 7-day logo contest is divided into 2 parts:
Once you're in the Final Round, that guarantees someone will get the $299 prize. In other words, there's no refund. But you can also choose to guarantee the prize earlier in the competition—that's my recommendation. Why? Because artists become more motivated. So you'll get more designs. That said, don't guarantee the contest (and promise to pay) until you get at least 1 design you like. Then you'll know you can't lose.
Tip 5: Rate the Logo Designs Conservatively
As artists provide logos, you can rate each one from 1 to 5 stars. This lets them know when they're on track with something you like. But don't award any logo more than 3 stars ... even if you love it. While designers in a blind contest can't see other submissions, they all see the star ratings. And if they think you're already in love with a design—they're less likely to create a new one for you.
Tip 6: Gather Feedback ... Then Don't Listen to It
When you're narrowing down your favorite designs, show them to other people like your partner, your mentor or your friends. 99Designs even lets you create a poll to get their feedback. But when you do, take their advice with a grain of salt.
Ultimately, there are only two people you want to please with your logo. Your potential client and you ... and of those two, the most important person is you. Keep in mind no one is ever going to look at your logo as much as you do. And every time you see it—you want to fall in love with it (and with your practice) all over again.