The Opioid Crisis Hits Home: An Acupuncturist's Inside Perspective of Addiction Treatment
My husband and I have four grown children, but we still sleep with a phone next to our night stand just in case they need us. But nothing could have prepared us for a 1 a.m.
Power of the Talk: A Simple Way to Attract New Patients
One of the most effective ways to bring patients in predictably, especially if you enjoy teaching, is by doing talks. Talks can also bring in another stream of income beyond just seeing more patients one on one.
Who's the "Father of Corrective Traction" in Chiropractic?
History teaches that a Presbyterian minister, Samuel Weed, coined the name for the profession of chiropractic from the Greek cheir for "hand" and praktos for "done."
How to Reduce Metabolic Endotoxemia
Approximately 50 percent of the Western population suffers from a condition known as metabolic endotoxemia (ME). The condition is characterized by increased serum endotoxin concentration during the first five hours of the post-prandial period.
The Medicine of Peace in a Land of Conflict
We often read about violence, despair, and political stalemate between Israelis and Palestinians. It's easy to feel overwhelmed and pessimistic. And yet there are Israelis and Palestinians working together to transform conflict into cooperation.
Weight Watchers Goes Wellness
Goodbye Weight Watchers, hello "WW." The company has changed its name to reflect its new WW brand not only on its website, but also on every aspect of its public expression, including every studio.
ACA, ICA at Odds Over H.R. 7157
While the American Chiropractic Association recently penned an open letter – signed by not only the ACA, but also the Congress of Chiropractic State Associations, Association of Chiropractic Colleges, Clinical Compass and a number of state associations.
Winter Joint Health: Looking at Seasonal Influences
One of the most common clinical issues I see during the winter season is joint / muscle pain. These issues often appear due to the activities of winter sports or may appear due to seasonal influences on old chronic injuries.
An East & West Perspective on Sleep
You, your patients, and people all over the world are sleeping less. In 1979 a team led by American psychiatrist Daniel Kripke did a large-scale study of over a million people, which indicated that most people slept between 7-8 hours.
Dehydration ... A Commonly Overlooked Etiology
Water covers 71 percent of the earth's surface. It's found in every living organism and is considered the "universal solvent," yet we take it for granted as the foundation for optimal health.
Historic Farm Bill Provisions Legalize Hemp ... and CBD?
Until recently, hemp was classified as a Schedule 1 drug per the federal Controlled Substances Act, putting it in the same class as marijuana (and heroin, by the way).
Electromagnetic Hypersensitivity and the Science of EMFs
Movement of planet Earth's molten iron core generates a weak static geomagnetic field that varies in strength over millennia but currently ranges from 0.25 to 0.65 gauss. This is the native field in which all life has evolved.
3 Tips to Get New Patients After a Talk
One of the most effective ways to bring in new patients predictably, especially when an acupuncturist enjoys teaching, is by doing talks. It can also bring in another stream of income, beyond just seeing more patients one-on-one.
Differentiating Qi Under the Needle (Part 2)
While classic sages have said a lot on this topic, I will share my own experience with the sensations under the needle with you. You, in turn, will also need to gain your own understanding of them through daily clinical observation, thinking, and practice.
Neuroscience 101: Understanding Opioid Addiction and How Chiropractic Can Help
Opioids now account for nearly two-thirds of all overdose-related deaths in the U.S. This insidious bane is no respecter of gender, age, race or ethnicity, with nearly all categories experiencing increases.
Case Study: Forefoot Pain
Patient presents with a history of forefoot pain. Discomfort has become worse in the past six months. He has difficulty completing his four-hour shifts as a part-time hairdresser.
Pain in the Butt (Pt. 1)
Many of my patients (and probably many of yours) come in with pain and/or tenderness in the buttock region. First, I assess where the painful and/or tender spots are located and what these points represent.
Flying Into the Year of the Pig: Making Way for the Impossible
The first of the new year has passed, and some of our New Year's resolutions may have already come and gone. Fortunately, we will celebrate the Chinese New Year this month, and will welcome in the Year of the Pig.
Quickie Seminar Adjustments Have No Place in Chiropractic
Recently, I observed chiropractors treating each other in the vendor area at the annual meeting of a chiropractic association. "Quickie" chiropractic adjustments and other hands-on procedures were administered without appropriate history taking, physical examination, diagnosis or informed consent.
The Role of TCM When Treating Mental Illnesses
Mental illness is common in the U.S., nearly 20 percent of adults live with a mental illness which vary in degree of severity—ranging from mild to moderate, to severe. It is not exaggerated to say that mental illness is an epidemic.
Simple Screening Tests for Stroke and Other Brain Lesions
The drift test, arm rolling and finger rolling are three useful assessments in the identification of upper motor neuron dysfunction.
Top Social Media Do's & Don'ts for Chiropractors
For years, health care practitioners have avoided embarking on the social media highway, primarily due to patient HIPAA privacy issues and the time needed to give the process due diligence.
Outcomes for Any Occasion
Outcome assessment tools (OATs) are a necessary part of documentation and patient care. They are used to show patient progress and help practitioners show changes as a result of their treatment interventions.
Quick Sacroiliac Assessment: Treating Different Types of Pain
The lower back is a generator for a number of types of pain. The lower back involves several different articulations – the lumbar spine with vertebral bodies, discs, and facets – the sacroiliac joints – and the lumbosacral junction.
Know Your Clinical Flags: 5 Different Colors to Consider
In health care, the term red flag is used to describe signs and symptoms that can indicate the presence of serious health conditions. These conditions generally carry an increased likelihood for serious complications, disability or even death.
Simple Business Strategies
Begin to implement these tips today to maximize your income and delight your clients.
If you are a business owner, no doubt you are always looking for ways to maximize your income and please and delight your clients. It might be surprising to learn that making improvements can cost little to no money, save you time and effort and allow you to do what you love most - helping others.
First, let's look at your business as if it were a rose bush. While it may be thriving, it requires pruning on occasion in order for it to become the best it can be. Take a long look at your client list and identify any clients that have issues with chronic lateness or are repeated no-shows. These people are adding stress on your business and you.
Additionally, they cost you money, as in order to accommodate the late arrivals, you may feel forced to go past the original allotted time, throwing you off the remainder of the day with other clients. Even if another client is not impacted, you are.
Your peace of mind, your client relations and your bottom line are all impacted by these types of clients, and it is best to take corrective action and maybe peacefully part ways. If after a conversation about tardiness or no show does not bring the desired result, it is okay for you to release a client. While not desired, it is a natural progression if they are unwilling to respect your time. Making these strategic cuts can allow you to focus on other things that will enable your business to thrive.
Next, let's take a peek at what your day looks like. If you are the main revenue generator for your business, you might want to prune back some of your responsibilities that are non-revenue generating. Outsourcing some of these things may make sense and allow you more time to build relationships valuable to your business, and ultimately see more clients. An example of something you can outsource would be booking. There are a host of applications and software that can enable online booking. This can take you out of the line of fire and answering calls for appointments, and make this easier for everyone by doing this online.
What about your accounting processes? Are you crunching numbers, saving receipts, filing taxes, etc.? Wouldn't it be nice to have someone do this for you? I know what you might be thinking, hiring an accountant sounds like a luxury, when in fact, it is just simply smart business. This saves you time and potentially money, as an accountant will be able to find every possible deduction for your business and keep up with your taxes. With the time you now have free, you can be networking to grow your business instead of sitting with a calculator and pulling your hair out. You also get the added peace of mind that comes with having this professionally handled, so you don't have any surprises come April 15th.
So, now that we have taken the opportunity to save ourselves a bit of time and money, let us consider how we can enhance the way people can find us. Being easily found is paramount to gaining new clients. Perhaps you haven't yet made sure you are easily found on frequently searched goods and service directories. This is not difficult and does not cost you a penny. When someone is looking on either Google or Bing, you should make sure your business comes up in searches and your contact information is readily available. You can add relevant information about your business to these popular search engines in a few minutes.
No doubt there are other directories relevant to your local area. Check with your Chamber of Commerce and ask if there is a directory you can be added to, and while you are at it, find out when the next meeting is, and plan to attend. This brings me to networking, and this can pay off big if you do it right. Think of businesses in your area that your target client may frequent. Maybe it is a gym, a salon, a nursing home, a doctor, or any other business you can think of. Reach out to them and ask if you might be able to work together on promotions or marketing ideas to one another's clients. For example, perhaps you offer a new gym member 10% off their first visit with you. Conversely, someone coming to you for a massage may well be interested in receiving an offer for a discounted gym membership. Each of your businesses get visibility to your target markets by serving your clients and offering a special discount or deal for that loyalty.
Another idea would be to ask to leave business cards at the salon, offering patrons a special deal for coming to book an appointment with you just for being a client of the salon. You can offer the same to the salon and offer their card to your clients. Everyone loves a referral and it is a wonderful way to build your business while building your network.
And lastly, I would suggest you expand your target market. Perhaps you are currently focused on sports massage. Your bookings are regular, but you could see more clients. Give some thought to expanding your offerings. Sometimes all you need to do is take a continuing education class or gain a certification. CEU's are a must anyway, so why not make these CEU's help you earn more money. Maybe you add taping or massage cupping to your arsenal of tools you can employ to help your clients. These are very popular, and thanks to the Olympics, very much in the eye of the consumer right now. You can certainly ride that wave of popularity generated by these athletes to provide an outlet for those seeking information, and quite possibly, an appointment to see what it is all about. When you expand your knowledge and understanding of various modalities, you can work to add revenue by utilizing what you have learned and applying it to your business.
With a little delegation of work, a little more exposure, an alliance or two with other businesses and a little education, you can certainly have a great impact on your ability to retain more of what you earn and bring in new business. Just as with a garden, proper maintenance, upgrade, and pruning can lead to spectacular results.