Cyber Threat Checklist: Defend Your Business With These 10 Steps
Living in an internet connected society brings many conveniences and benefits. The power of the internet to connect us with customers, store data, and find information has opened the door for many small business owners to grow and flourish.
Diagnosing & Treating Aggressive Energy
Recently, there has been an article, and subsequent discussion, about the subject of Aggressive Energy (AKA "AE"), including ways to detect its presence and an alternative method of treating it.
TCM Codes for the World
I just received an email concerning the ICD-TM11 codes. The World Health Organization (WHO) will be presenting the new ICD-11 codes to World Health Assembly very soon.
It's Time for a Functional Approach to Chronic Illness
It seems one of the more modern buzzwords is chronic, referring to diseases – that is to say, "ongoing and incurable." However, we can take a different perspective and recognize that, although the body may have been traumatized and injured, healing should always be viewed in the realm of possibility.
Missed Causes of LBP: It's the Syndrome, Not the Subluxation
When I read the chart notes of other chiropractors, I am usually disappointed. They list what vertebrae are fixated or misaligned. They may describe the involved fascia and muscles.
Bastyr University: On the Front Lines of the Pain Epidemic
At University of Washington's Harborview Medical Center, the Seattle region's only Level I Trauma and Burn Center, the demands for in-patient care are dramatically different from a private clinic environment.
Catch the Workplace Wellness Wave
Do you offer workplace wellness services to local businesses? If not, you might want to consider this lucrative channel for expanding your practice. Workplace wellness programs and wellness-related benefits have grown in popularity over the past several decades.
News in Brief
Parker University Launches New Open-Access Research Journal for Chiropractic; Western States, Cleveland-KC Name New Deans of Chiropractic Colleges; Sherman College Goes Tobacco-Free; Life University Wins 11 Awards.
Spring Allergies & The Spleen: Looking at Pattern Differentiation
As the season of Spring fades away and we shift into the warm summer months, many patients suffer from chronic allergies. This is by far one of the most common issues I see in the clinic as well as often mistreated and misdiagnosed.
Practice Pearls: There's More to ROM Than Meets the Eye
As part of my neuromusculoskeletal examination, I perform range-of-motion (ROM) evaluations. I can "eyeball" the range and measure, I can use a goniometer and measure, I can use my phone app and measure, or I can use various other instruments to help determine degrees of motion.
Multi-Dimensional Acupuncture: 3D, 4D & 5D
Maggie is an intuitive healer and workshop leader who I met on a recent hike. While we were talking she told me how she had to take it easy because of her knees. She said that her doctor told her that she has the early signs of arthritis.
Chiropractic's Next Frontier: Adjusting the Microbiome
Restoring a healthy microbiome to help treat disease may be the next frontier in chiropractic offices around the country.
Old Trend, New Risks: Heavy Weight Training
With more opportunities to exercise than ever, a greater selection of exercise options, and the subsequent opinions supporting and challenging their merits, it's easy to be confused as to which approach is best.
Better With Chiropractic
While chiropractic care is receiving high levels of exposure these days, most pain patients who consult with a health provider still do so with their primary-care MD. And of course, that means in most cases, they're receiving standard medical care, not chiropractic.
Paving the Way to Integrative Health & Wellness
Jared Polis (D-Colorado) and Mike Coffman (R-Colorado) launched the integrative health and wellness (IHW) caucus in October, 2018.
Regenerative Medicine: How to Do It by the Books
The "lay of the land" for regenerative therapies, including but certainly not limited to adult stem-cell treatments, seems to change almost daily.
A Novel Way to Prevent Elderly Falls: Toe Strength
In any given year, nearly 40 percent of senior citizens ages 70 and older will fall at least once. Each fall significantly increases the risk of not only sprains, strains and contusions, but also fractures.
Is Primary Spine Care the Answer for Chiropractic?
Recently, we sat down with Mark Studin, DC, FASBE(C), DAAPM, DAAMLP, to discuss the state of chiropractic and why primary spine care may hold the key to chiropractic's future. Read what he had to share in this exclusive interview.
Official NCCAOM Practice Tests
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is excited to announce the launch of the new NCCAOM Exam Preparation Center.
The Acupuncturist and the Opioid Crisis: Conquering Pain & Addiction in the U.S.
The current opioid epidemic dominates the discussion among national health leaders, recovery advocates and families nationwide. Opioids include heroin as well as prescription pain relievers such as oxycodone, hydrocodone, codeine, morphine, fentanyl, and others.
Transforming Exam Delivery
The NBCE Board of Directors has never wavered on its promise to deliver an excellent, on-campus computerized testing experience to students. Likewise, there has never been a compromise to the delivery of fair, valid and legally defensible exams.
State by State: Chiropractic Leads Changes in Health Care
Monumental legislative bills in support of the chiropractic profession were passed recently in Washington, West Virginia and Oregon. Here is a review of this important legislation, state by state...
NBCE to Reinstitute Computer-Based Exams
The National Board of Chiropractic Examiners (NBCE) has announced it will reinstate computer-based testing in January 2019 courtesy of a partnership with testing and assessment solutions provider Prometric.
New Opportunities for DCs
For decades, the model chiropractic practice has been the single-doctor practice. Recent surveys have found that approximately two-thirds of U.S. doctors of chiropractic still practice this way, with another 20 percent practicing in multiple-chiropractor practices.
Prompting Memory: How to Stimulate Cognition
Recently I gave a talk titled, The Art of Memoir – Tapping the Past to Sharpen the Present at a senior lunch event in Austin, Texas.
First World Spine Care Graduate: Hildah Molate
Hildah Molate, the first World Spine Care (WSC) scholarship student, graduated from Palmer College of Chiropractic earlier this year and is now working at the WSC community spine clinic in Shoshong, Botswana.
Acupuncture's Standard of Care
Both a concern and critique of acupuncture, frequently espoused by the bio-medical community is, "there is no standard of care in acupuncture." The following is why I believe this statement is disingenuous at best.
Reducing Allostatic Load & Stress Through Heightened Awareness
Your contemporary mental health and psychotherapy colleagues may often approach the treatment of allostatic load as a mental health condition and use prescription psycho-pharmaceutical medicine to affect general and specific central nervous system (CNS) pathways and brain neuro-chemistry medicine to alleviate the associated symptoms.
Dropping Insurance: 4 Steps
My office manager just got off the phone with the secretary of a long-standing patient. I have treated this woman and 10 members of her family for more than a decade. She has, as have all of my patients, paid my fee at the time of service since I dropped insurance in 1997.
Simple Business Strategies
Begin to implement these tips today to maximize your income and delight your clients.
If you are a business owner, no doubt you are always looking for ways to maximize your income and please and delight your clients. It might be surprising to learn that making improvements can cost little to no money, save you time and effort and allow you to do what you love most - helping others.
First, let's look at your business as if it were a rose bush. While it may be thriving, it requires pruning on occasion in order for it to become the best it can be. Take a long look at your client list and identify any clients that have issues with chronic lateness or are repeated no-shows. These people are adding stress on your business and you.
Additionally, they cost you money, as in order to accommodate the late arrivals, you may feel forced to go past the original allotted time, throwing you off the remainder of the day with other clients. Even if another client is not impacted, you are.
Your peace of mind, your client relations and your bottom line are all impacted by these types of clients, and it is best to take corrective action and maybe peacefully part ways. If after a conversation about tardiness or no show does not bring the desired result, it is okay for you to release a client. While not desired, it is a natural progression if they are unwilling to respect your time. Making these strategic cuts can allow you to focus on other things that will enable your business to thrive.
Next, let's take a peek at what your day looks like. If you are the main revenue generator for your business, you might want to prune back some of your responsibilities that are non-revenue generating. Outsourcing some of these things may make sense and allow you more time to build relationships valuable to your business, and ultimately see more clients. An example of something you can outsource would be booking. There are a host of applications and software that can enable online booking. This can take you out of the line of fire and answering calls for appointments, and make this easier for everyone by doing this online.
What about your accounting processes? Are you crunching numbers, saving receipts, filing taxes, etc.? Wouldn't it be nice to have someone do this for you? I know what you might be thinking, hiring an accountant sounds like a luxury, when in fact, it is just simply smart business. This saves you time and potentially money, as an accountant will be able to find every possible deduction for your business and keep up with your taxes. With the time you now have free, you can be networking to grow your business instead of sitting with a calculator and pulling your hair out. You also get the added peace of mind that comes with having this professionally handled, so you don't have any surprises come April 15th.
So, now that we have taken the opportunity to save ourselves a bit of time and money, let us consider how we can enhance the way people can find us. Being easily found is paramount to gaining new clients. Perhaps you haven't yet made sure you are easily found on frequently searched goods and service directories. This is not difficult and does not cost you a penny. When someone is looking on either Google or Bing, you should make sure your business comes up in searches and your contact information is readily available. You can add relevant information about your business to these popular search engines in a few minutes.
No doubt there are other directories relevant to your local area. Check with your Chamber of Commerce and ask if there is a directory you can be added to, and while you are at it, find out when the next meeting is, and plan to attend. This brings me to networking, and this can pay off big if you do it right. Think of businesses in your area that your target client may frequent. Maybe it is a gym, a salon, a nursing home, a doctor, or any other business you can think of. Reach out to them and ask if you might be able to work together on promotions or marketing ideas to one another's clients. For example, perhaps you offer a new gym member 10% off their first visit with you. Conversely, someone coming to you for a massage may well be interested in receiving an offer for a discounted gym membership. Each of your businesses get visibility to your target markets by serving your clients and offering a special discount or deal for that loyalty.
Another idea would be to ask to leave business cards at the salon, offering patrons a special deal for coming to book an appointment with you just for being a client of the salon. You can offer the same to the salon and offer their card to your clients. Everyone loves a referral and it is a wonderful way to build your business while building your network.
And lastly, I would suggest you expand your target market. Perhaps you are currently focused on sports massage. Your bookings are regular, but you could see more clients. Give some thought to expanding your offerings. Sometimes all you need to do is take a continuing education class or gain a certification. CEU's are a must anyway, so why not make these CEU's help you earn more money. Maybe you add taping or massage cupping to your arsenal of tools you can employ to help your clients. These are very popular, and thanks to the Olympics, very much in the eye of the consumer right now. You can certainly ride that wave of popularity generated by these athletes to provide an outlet for those seeking information, and quite possibly, an appointment to see what it is all about. When you expand your knowledge and understanding of various modalities, you can work to add revenue by utilizing what you have learned and applying it to your business.
With a little delegation of work, a little more exposure, an alliance or two with other businesses and a little education, you can certainly have a great impact on your ability to retain more of what you earn and bring in new business. Just as with a garden, proper maintenance, upgrade, and pruning can lead to spectacular results.