Vaccine Injury? The Autism Debate (Part 2)
As suggested in my first article on this topic [August 2018],1 my impression is that the vaccine authoritarians and radicals have not helped to mold a proper social / political environment for addressing the issue of vaccine injury.
An Update From the Acupuncture Now Foundation
Since launching the Acupuncture Now Foundation (ANF), our volunteer leadership has continued to work to achieve our vision of "Creating a World Where the Benefits of Acupuncture are Known and Available to All.
Depression & The Secondary Vessels
As an acupuncturist I see many people suffering from depression. I often think depression is the major imbalance of our culture. I have a patient I've been working with for several years. Her major challenge is chronic stubborn depression.
Multichannel Access: Software for a Better Customer Experience
It is no secret that today's consumer has high expectations when it comes to how and when they can contact a business. In fact, one of the reasons clinic management software has become so popular with acupuncture practitioners is they allows customers to book appointments and make payments online day or night.
UHC Up to Its Old Tricks With Latest Headache Policy
A decade ago, UnitedHealthcare announced changes to its chiropractic services policy that declared manipulative therapy for headache unproven and ineligible for reimbursement.
Time-Saving Tips for Your Practice & Life
Of all the finite resources we possess, perhaps the most valuable one is time. There never seems to be enough time to accomplish everything that must be done, and all too often we sacrifice things in our personal life to meet the demands of our practice.
Support Patients With Multi-Channel Customer Service
It's no secret that today's consumers have high expectations when it comes to how and when they can contact a business. In fact, one of the reasons clinic management software has become so popular is that they allow patients to book appointments and make payments online day or night.
The Origin of Blood
The Roman doctor, Galen, (2nd century AD) did pivotal work to prove that blood, which he thought was produced by the liver, and the cardio vascular system existed. He conceived that the arteries and veins were two separate networks.
The international standardization conference was held this year in Shanghai, China (June) - this was the ninth plenary session. Meetings for technical committees, or working groups also took place at the conference.
That's a Wrap: Compression Bands for Contemporary DCs
Over the past decade, compression bands have been increasingly utilized in trainer and manual therapy offices. I was first introduced to the compression band by Kelley Starrett, author of Becoming a Supple Leopard, and have since been using it as a teaching tool.
Food for Thought: An Examination of Diet & Digestion
Even an acute poison can become an excellent drug if it is properly administered. On the other hand even a drug, if not properly administered, becomes an acute poison. — Charaka Samhita
Bringing Acupuncture to Ohio
The jolt of seeing a woman conscious and talking during surgery left a lasting impression in 1971 when acupuncture was on the national news.
X-Ray: To Be or Not to Be - That Is the Question
For the past year, I have been asked by many practicing chiropractors, college presidents, faculty and others what my opinion is on the "Choosing Wisely" guidelines the American Chiropractic Association (ACA) recently adopted for its members.
The Benefits of Going Paperless
The benefits of going paperless in your practice are profound. If you haven't done it yet, here's why you should.
More Access to Chiropractic Instead of Opioids: H.R. 5722
With the opioid epidemic both an ongoing public health crisis and a hot topic extending well beyond the health care industry, Congress continues stepping up to the plate.
A Historic First for Chiropractic Assistants
The New Jersey State Board of Chiropractic Examiners will begin issuing licenses as early as Nov. 1, 2018 to chiropractic assistants who have undergone a 500-hour training course and passed a competency exam.
Lead Patients to the Fountain (and Foundation) of Youth
We're all seeking the fountain of youth and marketers are capitalizing on it. (Global demand for anti-aging products, treatments and services was valued at 140.3 billion in 2015, according to Zion Market Research.)
Neck Pain: Activation Exercises
In observing patients and studying rehab, I have learned that tight muscles are weak muscles and that stretching is sometimes less effective than muscular activation. There is a delicate balance between joints that move too little and joints that are hypermobile.
Working for Someone Else: Know the Rules of the Game
Many of us decide to become acupuncturists because we are healers at heart and want to focus on treating patients, not because we want to own and operate a business. So we work for someone else, which can have great advantages, especially as a new graduate.
"Don't Crack My Neck": What Do You Do Next?
It's Monday morning and your first new patient of the day, a 35-year-old female, presents with chronic headaches and neck pain. The patient was referred by her primary care provider for evaluation and management without the use of cervical manipulation.
Easy, Inexpensive Tools for a Successful Practice (I Promise)
Successful practitioners are the ones who know how to run a business, first and foremost. I became a licensed acupuncturist in 2006. After having worked in chiropractor's offices for nine years, I opened my own office in 2015: four treatment rooms, a back office and a waiting room.
A New NCCIH Director ... One That Backs Acupuncture
The third time is a charm—the National Center for Complementary and Integrative Health (NCCIH), a division of the National Institutes of Health (NIH), announced it's newest director, Dr. Helene Langevin.
The Science Behind the Efficacy of Cosmetic Acupuncture
The beauty industry continues to boom and grow constantly, from topical creams, lotions and potions all the way to cutting edge cosmetic surgeries.
Travel-to-Treat Coverage Finally Becoming a Reality?
Long-awaited legislation poised to hit the president's desk extends liability insurance coverage from one state to another for DCs and other state-licensed health care professionals who care for athletes / athletic teams that cross state lines.
Chiropractic Management of Patellofemoral Arthralgia
Patient reports with pain in the front part of her right knee, especially during and after her weekly Zumba class. She states there has been no injury of which she is aware. No outward sign of injury is observed.
The Importance of the Scapulohumeral Rhythm
The shoulder has the greatest range of motion of any joint in the body. What is often overlooked in shoulder mechanics is that motion in the shoulder is not purely at the glenohumeral joint.
Possession: Blocks to Healing
Before we can approach treatment of a patient's primary elemental imbalance (AKA "Causative Factor" or "CF"), a number of specific energetic blocks must be considered and, if present, removed in order for treatment to be effective. I cannot emphasize this enough.
It's Time to Reward Yourself
An interesting study recently published in the Journal of the American Heart Association (JAHA) confirms what we all learned when we were children – and serves as food for thought as to how you can improve your practice and your personal life.
Your First Impression Always Deserves a Second Chance
Doctor, have you ever had a patient you just couldn't "warm up to"? You know, the kind of patient who "irks" you, who has a hidden agenda to get something you haven't anticipated, perhaps causing you to want to hide in a closet when they come in for treatment.
January, 2015, Vol. 15, Issue 01
Marketing Yourself to the Aging Population
By Sharon Puszko, PhD, LMT
Most people starting their careers in massage consider working in spas or resorts, working with athletes or working for themselves: but do they consider geriatric massage? Massage for the geriatric population has become increasingly popular over the past five years and I currently have a practice set up in three different retirement communities.
The statistics alone demonstrate that this is the largest growing demographic for possible clients.In the 2010 U.S. Census, Americans aged 65 and older numbered more than 40 million. By 2030, their population is projected to reach more than 72 million, which will be approximately one out of every five people in the U.S. Those are impressive statistics for those of us who work with the elderly.
With such a large constituency base to work with, it is important to learn how to market yourself to aging clients. I have outlined some basic information on promoting one's business to aging clients in assisted living facilities, as well as seniors living at home. Remember that more than 60% of senior citizens live at home. We tend to think that most of them are living in assisted care facilities, but that is not the case. You can expand your client base by directing your efforts towards the elderly who are still living at home. My experience has shown that some prefer to have massage in their own home, rather than drive to an office, so having a "mobile" business can give you an advantage.
Business Cards and Brochures
When working with geriatric clients, it is still important to create some basic promotional materials. Business cards, brochures and folders targeting elderly clients will resemble your other promotional materials, but with information tailored toward the needs of this specific clientele. I have found it useful to always have copies of these items on hand - I keep mine in a small box in the trunk of my car - because you never know when an opportunity might arise to build up your client base.
Your business card is one of the smallest pieces of marketing materials you will own, yet also one of the most important. It can be frustrating at times to think that this tiny little thing creates the first impression of you and your work for all who receive one. I find it much more difficult to write and design a business card, than to write and design a tri-fold brochure. Make a list of the key ideas or information you want to include in your card and brochure, and look at as many designs as you can to determine what looks you like or do not like. I believe the most important information to include on these pieces are: your name, qualifications, all forms of contact information and dates/hours available. Some information to include in your brochure might be statistics on how massage improves the quality of life for seniors, especially those living with ALS, Alzheimer's, fibromyalgia, Parkinson's and other muscular-skeletal conditions.
Folders are useful for introducing your work at assisted living facilities, special events, businesses and health fairs. Your folder should contain the following items:
When I first started practicing as a geriatric massage therapist, my promotional tools included phone books, phones and promotional postcards. Technology has revolutionized the way we communicate, making it easier and cheaper than ever to promote your business. Personal websites, Facebook, Twitter, Pintrest, and the myriad other online resources are easy ways to make your business available online. And don't think that seniors are unlikely to be online: the most recent research shows that 59% of senior citizens are online.
Area Agencies on Aging
Use the internet to research community, county, state and federal agencies connected with aging that could be an avenue to help you market yourself. Also, locate a few that could be a good resource when you or a client might need information related to aging. Some of these agencies might sponsor wellness fairs which provide excellent marketing opportunities. Many of these agencies also have online or print newsletters, in which you might be able to place a small advertisement. Advertisements in these publications are a great way to advertise to the senior community, but they do cost money. You want to make sure you get the most "bang for your buck," which means spending some time and money to create an effective advertisement. You might even have the option of discussing a trade with the editors: free staff massages for a discounted or free advertisement.
Large, planned events like conferences or conventions provide an opportunity to generate a lot of business in a brief amount of time. While they do not consist solely of elder clients, many who attend will be over 60. Keep in mind that because most of the people attending these events are not locals, it is unlikely that you will pick up a large number of regular clients. Instead, it gives you an opportunity to develop a relationship with those who organize conferences in your area, and people who work at the convention and visitors bureau. For example, I know that when the National Police and Firemen Convention comes to Indianapolis, massage therapists will be making a lot of money that week! Other events to consider are setting up a booth at senior fairs, 5k races, triathlons or fundraisers.
Retirement Communities, Nursing Homes, Assisted Living
Locate retirement communities or assisted living facilities in your area. Make appointments with as many administrators as possible to discuss the benefits of a geriatric massage program at their facility. Offer several free 1/2 hour massages during your visit and make sure one is for the administrator. Remember to bring your promotional materials with you to leave with the administrator.
Many retirement communities and assisted care facilities sponsor health and fitness fairs throughout the year. Local organizations are invited to the facilities to hand out information on their services and provide demonstrations, if applicable. Representatives of products the elderly might be interested in also attend to hand out samples and information. These fairs are excellent opportunities to market your services to nursing homes. I attended one such fair and offered five minute head and shoulder chair massages. The fair lasted three hours, and there was a line in front of my booth the entire time. It was a well-organized event and I made a lot of contacts through it not just with the facility that hosted it, but also with residents in other facilities that were invited.
No matter where or with whom you choose to work, geriatric massage can be some of the most rewarding work to do. When working with vulnerable populations, we have a responsibility to protect them, in whatever form that may be. Gaining their trust is well worth the effort; one simple touch can make the difference between someone having a bad day and someone having a great day. I feel honored to be able to help the elderly live a happier life and I hope you feel the same.
Click here for more information about Sharon Puszko, PhD, LMT.
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