Flying Into the Year of the Pig: Making Way for the Impossible
The first of the new year has passed, and some of our New Year's resolutions may have already come and gone. Fortunately, we will celebrate the Chinese New Year this month, and will welcome in the Year of the Pig.
The Medicine of Peace in a Land of Conflict
We often read about violence, despair, and political stalemate between Israelis and Palestinians. It's easy to feel overwhelmed and pessimistic. And yet there are Israelis and Palestinians working together to transform conflict into cooperation.
Quick Sacroiliac Assessment: Treating Different Types of Pain
The lower back is a generator for a number of types of pain. The lower back involves several different articulations – the lumbar spine with vertebral bodies, discs, and facets – the sacroiliac joints – and the lumbosacral junction.
Outcomes for Any Occasion
Outcome assessment tools (OATs) are a necessary part of documentation and patient care. They are used to show patient progress and help practitioners show changes as a result of their treatment interventions.
Electromagnetic Hypersensitivity and the Science of EMFs
Movement of planet Earth's molten iron core generates a weak static geomagnetic field that varies in strength over millennia but currently ranges from 0.25 to 0.65 gauss. This is the native field in which all life has evolved.
3 Tips to Get New Patients After a Talk
One of the most effective ways to bring in new patients predictably, especially when an acupuncturist enjoys teaching, is by doing talks. It can also bring in another stream of income, beyond just seeing more patients one-on-one.
How to Reduce Metabolic Endotoxemia
Approximately 50 percent of the Western population suffers from a condition known as metabolic endotoxemia (ME). The condition is characterized by increased serum endotoxin concentration during the first five hours of the post-prandial period.
Who's the "Father of Corrective Traction" in Chiropractic?
History teaches that a Presbyterian minister, Samuel Weed, coined the name for the profession of chiropractic from the Greek cheir for "hand" and praktos for "done."
Weight Watchers Goes Wellness
Goodbye Weight Watchers, hello "WW." The company has changed its name to reflect its new WW brand not only on its website, but also on every aspect of its public expression, including every studio.
Quickie Seminar Adjustments Have No Place in Chiropractic
Recently, I observed chiropractors treating each other in the vendor area at the annual meeting of a chiropractic association. "Quickie" chiropractic adjustments and other hands-on procedures were administered without appropriate history taking, physical examination, diagnosis or informed consent.
Top Social Media Do's & Don'ts for Chiropractors
For years, health care practitioners have avoided embarking on the social media highway, primarily due to patient HIPAA privacy issues and the time needed to give the process due diligence.
Differentiating Qi Under the Needle (Part 2)
While classic sages have said a lot on this topic, I will share my own experience with the sensations under the needle with you. You, in turn, will also need to gain your own understanding of them through daily clinical observation, thinking, and practice.
Dehydration ... A Commonly Overlooked Etiology
Water covers 71 percent of the earth's surface. It's found in every living organism and is considered the "universal solvent," yet we take it for granted as the foundation for optimal health.
Power of the Talk: A Simple Way to Attract New Patients
One of the most effective ways to bring patients in predictably, especially if you enjoy teaching, is by doing talks. Talks can also bring in another stream of income beyond just seeing more patients one on one.
Case Study: Forefoot Pain
Patient presents with a history of forefoot pain. Discomfort has become worse in the past six months. He has difficulty completing his four-hour shifts as a part-time hairdresser.
ACA, ICA at Odds Over H.R. 7157
While the American Chiropractic Association recently penned an open letter – signed by not only the ACA, but also the Congress of Chiropractic State Associations, Association of Chiropractic Colleges, Clinical Compass and a number of state associations.
Pain in the Butt (Pt. 1)
Many of my patients (and probably many of yours) come in with pain and/or tenderness in the buttock region. First, I assess where the painful and/or tender spots are located and what these points represent.
Simple Screening Tests for Stroke and Other Brain Lesions
The drift test, arm rolling and finger rolling are three useful assessments in the identification of upper motor neuron dysfunction.
The Opioid Crisis Hits Home: An Acupuncturist's Inside Perspective of Addiction Treatment
My husband and I have four grown children, but we still sleep with a phone next to our night stand just in case they need us. But nothing could have prepared us for a 1 a.m.
Historic Farm Bill Provisions Legalize Hemp ... and CBD?
Until recently, hemp was classified as a Schedule 1 drug per the federal Controlled Substances Act, putting it in the same class as marijuana (and heroin, by the way).
Winter Joint Health: Looking at Seasonal Influences
One of the most common clinical issues I see during the winter season is joint / muscle pain. These issues often appear due to the activities of winter sports or may appear due to seasonal influences on old chronic injuries.
The Role of TCM When Treating Mental Illnesses
Mental illness is common in the U.S., nearly 20 percent of adults live with a mental illness which vary in degree of severity—ranging from mild to moderate, to severe. It is not exaggerated to say that mental illness is an epidemic.
Know Your Clinical Flags: 5 Different Colors to Consider
In health care, the term red flag is used to describe signs and symptoms that can indicate the presence of serious health conditions. These conditions generally carry an increased likelihood for serious complications, disability or even death.
An East & West Perspective on Sleep
You, your patients, and people all over the world are sleeping less. In 1979 a team led by American psychiatrist Daniel Kripke did a large-scale study of over a million people, which indicated that most people slept between 7-8 hours.
Neuroscience 101: Understanding Opioid Addiction and How Chiropractic Can Help
Opioids now account for nearly two-thirds of all overdose-related deaths in the U.S. This insidious bane is no respecter of gender, age, race or ethnicity, with nearly all categories experiencing increases.
October, 2015, Vol. 15, Issue 10
Practicing with Authenticity
By Kelley Mulhern, DC
"Authenticity is the alignment of head, mouth, heart, and feet - thinking, saying, feeling, and doing the same thing - consistently. This builds trust, and followers love leaders they can trust." - Lance Secretan
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly? An authentic person is one who is genuine and truthful in their interactions; one whose words and actions are congruent. Build your practice with authenticity and watch it flourish.
The concept of authenticity is critical in every aspect of practice including new patient acquisition, daily visits, marketing, and retention. Practicing with authenticity requires a clear understanding of who you are, what drives you, and what you want your practice to be like. It also necessitates a clear understanding of who you are not, what kills your passion, and what you don't want in your practice.
Who are You?
In order to have alignment, consistency, and congruency, you must understand some key elements of yourself – personally, as well as professionally. Over the next few paragraphs, we'll look at some questions you can use to gain a deeper understanding of your authentic self.
What are you most passionate about? Are you an avid golfer? A proud parent? Do you live to educate people about their health? Take some time to consider the top two or three things you feel life wouldn't be worth living without.
What values do you hold most dear? Values are the ethical and moral compasses that guide our actions and behaviors. They are concepts such as honesty, freedom, integrity, responsibility, and compassion. Most people have a sense of what a specific value means to them, but it can be notoriously hard to articulate. One Google search produced a document that had almost 400 value words listed! Find a smaller list to give you a place to start. Next, take the value words and put them into one of three categories: extremely important to you, moderately important to you, and rarely important to you. Once you have your three lists, go through the words in each to see if they have similar meanings (to you) and can be further condensed. When you're finished, you should have a list of 3 to 5 words that are your top guiding values.
What image and reputation do you want to present? How do you want to be perceived by your community? Do your values and actions support that image and reputation? If you want to be respected as a professional in your community, dress the part. Don't show up for a meeting or a day at the office in a tank top and cut off shorts unless you want to be perceived as informal and relaxed. If you want to be known as the nutrition-guru in your area, but you constantly eat fast food, do you see how you may not live up to your reputation? If you want to focus on pediatric patients, make sure your office is childproof and kid-friendly.
What do you want out of your practice and your life? Do you want to make millions? Make a difference? Educate the masses about health and nutrition? Do you want one practice or multiple offices? Do you want to focus on a niche patient base or have a general practice? Do you love what you do and want to work 7 days a week, or do you want to work less and travel more? Figure out what you want, and then takes steps toward it each day.
Stay True to Yourself
We've looked at a few simple questions you can ask to better understand yourself – and there are dozens more! Now we're going to shift gears and look at a few ways you can practice with authenticity.
Don't fake your skills or knowledge. People can tell when you're not being truthful with them. If you're tempted to exaggerate or fake your skills and abilities, use that feeling as an indication you need to up your game. Go to seminars, read books, find a mentor – do what it takes to develop confidence in your current abilities or to develop additional skill sets.
Be your genuine self. Within the boundaries of appropriateness and professionalism, be yourself when interacting with your patients. Don't try to emulate your mentor or someone you saw on television. There's no one else on the planet with your exact experiences and knowledge. Those may be the reason the patient in front of you sought you out. As Marie Forleo often says, "The world needs that special gift that only you have."
Live in congruence with your ideals. Once you've spent some time to figure out which values mean the most to you, examine your life (and your practice) to make sure they're congruent with your values. For example, if transparency is important to you, but you don't have a published fee schedule, take steps to align your values and actions.
Build a practice that reflects you. Your practice is an extension of yourself. As such, it should (appropriately) reflect your core values, personality, passions, et cetera. Compare your values, personality, and passions to your practice. Is there a way to appropriately infuse your practice with them? For example, if you're a golf fanatic, can you reflect that in your office décor, sponsor a golf event, give a health talk at a golf club, or even use a small putting green in your marketing events? (For example, get a hole in one to receive a free product or discounted service.) Bringing your passions to your practice helps you have more fun, be more relaxed, and share your genuine self.
Hopefully the above questions and strategies help you to be more authentic in your practice and your life. Remember that self-awareness isn't a one-time event, but rather a continuous journey of reflection and understanding. Infuse your practice with your genuine self and watch your satisfaction (and that of your patients) increase.
Dr. Kelley Mulhern (formerly Kelley Pendleton) is a chiropractor, healthcare marketing consultant, professional speaker, and the author of Community Connections! Relationship Marketing for Healthcare Professionals. For more information or to download free materials, please visit www.dr-kelley.com.
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