Art of the Associateship: It's OK to Trust, But Verify
Trust is a valuable part of any business relationship. It serves as the foundation for all business operations and ultimately long-term success for owners, employees and customers. This is especially true in the world of health care.
News in Brief
WFC Among Founding Members of Global Rehab Alliance; HealthSource Selects GoChiroTV as Exclusive Digital Signage Partner; Western States' Online Degree Programs Among Best in the Nation; Logan University, University of Missouri-St. Louis Forge Partnership.
Treating Pain With Nutrition
Back in 1910, when D.D. Palmer published The Chiropractor's Adjuster and introduced the world to what he called the "triad of health" – thoughts, trauma and toxins – he explained that the body can only be made optimally healthy if all three aspects of health are addressed.
The Classical Texts & Integrative Medicine
The acupuncture profession has been undergoing many changes in the past years. There has been a shift towards a more integrative approach to medicine as more hospitals include integrative departments.
Confessions of a Former Drug Rep: Statins Are Endangering Your Overweight Patients
As I sit at my desk on the sixth anniversary of my successful liver transplant, I can't help but reflect on what caused that life-threatening ordeal. Looking back on my personal situation, I want to offer my insight into what is happening routinely to many patients.
Why the Automatic Denials for Modifiers 25 and 59?
Your experience is one shared by many chiropractic providers who bill through those plans. It appears to be the national trend, but by far is more prominent in Texas and Illinois.
The Secondary Insurance Plan
I have a patient that has Medicare, but also has a secondary insurance plan that does cover acupuncture. How do I bill Medicare to get a denial so that I may bill this secondary payer?
Vaccines & Autism (Part 1)
It turns out chronic inflammation is the driver of autism expression. Unfortunately, those who emotionally embrace the vaccine issue rarely, if ever, consider this relationship, which hinders a rational view of the vaccine issue.
Why Take X-Rays When You Already Have an MRI?
Let's clear up the issue regarding the efficacy of plain-film studies when an MRI study has already been performed. I review imaging studies primarily for chiropractors, and often their patients have been to other health care providers before finding their way to a DC.
The Certified Practitioner
Certified Chinese herb practitioners often identify themselves with the credentials "LAc" (Licensed acupuncturist).
Blockchain Health Records?
Keeping data secure has become a nightmare for the average consumer. Just consider general user account hacks on Yahoo (3 billion records compromised), eBay (145 million records compromised) and Facebook (87 million records compromised), to health record breaches involving Anthem Blue Cross (78 million records compromised) and TRICARE (almost 5 million records compromised).
Does Dairy Cause Dampness?
The topic of dairy consumption was brought up at a scalp acupuncture seminar I recently attended.
Trending: CBD / Hemp Oil
A recent survey of DCs regarding cannabidiol (CBD) / hemp oil provides food for thought as to the viability of CBD-based products as a component of chiropractic patient care. Here are some observations from the executive summary of the survey:
CBD for Athletes: The Advantages of Cannibidiol
For athletes, pain is often part of their sport or activity. And to a certain extent, it is to be expected. However, after pushing themselves to the limit, soreness and fatigue set in, hampering their ability to perform and recover.
It's All About That Ki
As an industry are we shifting too much toward a Western mind set? We strive to understand how acupuncture works using imaging and extensive studies. We spend numerous hours of our training learning Western medicine and learning to speak their language. What happened to our core though?
Valuable Adjunctive Therapies
Based on the latest CDC statistics, more than 795,000 Americans have strokes per year, 140,000 of which are lethal. Approximately 87 percent of all strokes are ischemic with an estimated health care and missed work cost of $34 billion annually.1
NCCAOM: A Route to National Certification
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is offering a route to achieve national certification—without having to take any of the NCCAOM exams. This is specifically for California licensed acupuncturists that meet the eligibility requirements.
Doc, Are You a Social Media Holdout? Your Future Is Now
Whether you like it or not, to compete in any business, even chiropractic, you really should know and consider using social media. It is no longer a small, sleepy, local world we live in; it has become a far-reaching community.
A Bold Strategy to Take Chiropractic to New Heights
Building public awareness of an entire profession requires strategic planning – especially when it pertains to the exploration of ground-breaking marketing tactics that target new audiences with key messaging about the value of chiropractic care.
The Hidden Hip in LBP: Critical Screening Tests
In 1998, Harvey used this test on 117 elite athletes and found excellent interrater reliability to differentially assess iliopsoas, quadriceps or TFL/ITB tightness.
#TechPain: Causes, Solutions
For the past several decades, the science of ergonomics has blossomed. The workplace is much safer and life is generally more pleasant thanks to the application of ergonomic principles.
Help Shape the New Neck Pain Best Practices Guideline
The Clinical Compass (originally the Council on Guidelines and Practice Parameters – CCGPP) has issued a call for interested chiropractic clinicians to help shape a new best practices guideline for chiropractic care of neck pain.
End of Life Treatment
TCM looks death in the face. We do not camouflage it as if it were poisonous. "We must allow our patients to die but we cannot allow them to perish," was my first lesson the day I met my teacher as a teenager.
A Resting of the Soul
In my pursuit of being a skilled health care provider, I focus on reading journals, attending classes, staying current on medicinal research, and choosing the correct billing codes. However, most of us would never have started down this career path if there wasn't something more.
Facebook Marketing 101
Many of the health care practitioners we work with have smaller practices. The provider tends to wear many hats – office manager, salesperson and healer.
"Community Care" for Vets: It's Really a Big Deal!
As a preamble, while I regrettably never served in the military, I have the highest respect for those who did and those who currently serve.
Reducing Hip, Knee & Shoulder Replacements (Part 2)
In the first article in this series, "Early Detection Reduces Hip, Knee, & Shoulder Replacements," I described time tested screening procedures and perspectives as indicators of when to encourage your patients to seek further medical evaluation.
Autoimmunity, Gut Health and Diet: Connect the Dots
According to the National Institute of Health (NIH), autoimmune disease is recognized in approximately 24 million individuals in the U.S., consisting of more than 80 various disorders that contribute to the top 10 causes of death in female children and women of all age groups.
May, 2015, Vol. 15, Issue 05
5 Tips for Using Pinterest to Market Your Massage Clinic
By Daniel Ruscigno
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet. You can think of it like a virtual bulletin board, where you can post your favorite things to come back to later and to share with other people.
The first time you explore Pinterest, you'll notice it's full of pictures of food, clothing and home decor. The opportunity to market your business here may not be immediately obvious. But as you create interesting "boards," other people will start to follow you and even "re-pin" items from your Pinterest account. With the following tips you can take advantage of Pinterest to expand the reach of your brand and engage with potential new customers.
Create a Pinterest account for your clinic. When you create your account, include your clinic's name and website on your profile. You can then connect your Twitter and Facebook profiles for increased visibility. This way, with every pin your brand name will be shared and over time, people will start to remember you.
When you sign up, select the option to sign up as a business and go through the process of verifying that you are the owner of your website. This way people know that you are who you say you are and you build trust.
Pin interesting content.As with any social media platform, the key to engagement is sharing interesting content. Constantly promoting your own business is not interesting for other people so you'll want to maintain the 80/20 rule. That means that 80 percent of the time, you'll be posting interesting content that is related to your business but not about your business. The other 20 percent of the time you can post about yourself.
When you first sign up, Pinterest will prompt you to install their browser plug-in. This sounds technical, but they make it very easy to do and this plug-in allows you to pin anything you find fascinating on the internet to your Pinterest account.
Before pinning, think about what your customers will find interesting. This could be an article on health and exercise advice or even interesting things about your neighborhood. Since this is a business account, remember to keep your pins related to your business.
Create interesting content. You don't want your Pinterest account to exclusively be links to other people's websites; you want to cash in on that traffic, too. In fact, according to data from Shareaholic, Pinterest is only behind Facebook when it comes to referring traffic to websites.
To take advantage of that, you want to create your own interesting content that you can pin. Stick to your area of expertise and write about things that people will find interesting and would be willing to share. Pinterest users love tutorials, how-tos, DIY, infographics, and unique solutions to common problems. Take a few hours out of every week to be a content creator and share your knowledge with people.
Create themes. Pinterest uses "boards" to categorize pins. So for your profile, you want to create a theme for each board. For example, stretching, nutrition, exercise, about your neighborhood, inspiring quotes, and of course a couple boards about yourself like promotions and modalities. This allows people to easily navigate through your profile and focus on the themes that they are interested in.
Make your website Pinterest friendly.
Lastly, since you will be creating interesting content and not only pinning it to Pinterest, but also sharing it on your website via your blog, you want to make sure your website is Pinterest friendly.
What does this mean? It means talking to your website developer to include a "Pin it" button on each of your blog posts to encourage people to share your content to their own Pinterest accounts. You'll also want to feature a prominent "Follow Me" button on your website, so that your clients know you are on Pinterest.
Pinterest is a lot of fun and is a great way to engage with your clients between treatments. With a little time commitment each week, you can use Pinterest to expand the reach of your brand and potentially attract new clients.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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