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Massage Today
April, 2014, Vol. 14, Issue 04

Performance Health Acquires Bon Vital

By Editorial Staff

Performance Health, primarily known in the massage world as the makers of Biofreeze, recently acquired Bon Vital, Inc., a wel-known manufacturer of topical products serving the massage and spa professions.

"Bon Vital is recognized for its broad offering and commitment to superior quality and performance. Their investments in innovation, education and therapist support programs have resulted in a very strong and loyal customer base," said Marshall Dahneke, President and CEO of Performance Health.

performance health - Copyright – Stock Photo / Register Mark "We are truly thrilled and excited to be part of Performance Health," said Thomas Heidenberger, President of Bon Vital, Inc. Heidenberger will continue in a key commercial leadership role within the Performance Health organization, partnering closely with Lynda Solien-Wolfe, who was promoted to Vice President, Massage and Spa. "Combined with Performance Health, Bon Vital will accelerate its advancement and growth both domestically and now internationally," said Heidenberger.

"This common approach and combined commitment to the massage therapy and spa professions create a powerful partnership enabling us to offer more than any other company...more innovation, more education, more practice building, more therapist support," said Dahneke.


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