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Massage Today
February, 2012, Vol. 12, Issue 02

Expanding Your Massage Therapy Practice

By Editorial Staff

An e-mail survey conducted in December 2011 found that many massage therapists are missing out some potential revenue streams by not offering any additional products or services to their clients.

Of those surveyed, 70% offer products to less than 10% of their clients and only 44% of those questioned plan to offer additional products and services to their clients in 2012.

However, of those who do offer products and services to their clients, there were are some interesting trends developing. Some therapists surveyed have combined their expertise in other areas and are branching out to offer nutrition, physical fitness and even anti-aging therapies to clients. As previous research has shown, massage therapy is often a second career for many so combining knowledge from previous experience as a certified fitness trainer or nutritional counselor becomes a natural fit when establishing a massage practice.

"I am also a recently licensed esthetician, I carry anti-ageing skin care, a few essential oils, Facials, waxing, micro's, chemical peels, massage cupping, hot packs and ice," said Deborah Kenney from San Antonio, Texas.

massage therapy - Copyright – Stock Photo / Register Mark The majority of therapists that did offer products tended to have between five to nine years of experience in the massage therapy profession and offered products including electronic newsletters, topical analgesics and nutritional supplements.

The most highly shared reason for offering products to clients: "It shows you keeping up with what's new out there. If you care about your clients they feel that and they keep coming back. It's a win-win situation," said Amy Boyer of Bear, Delaware.

" [I offer products] to insure that I am current with client needs and changing trends. Clients need to feel they are in competent hands and that their therapist is knowledgeable with changing trends," said Lynn Foote of Ellicott City, Maryland.

The decision to offer nutritional counseling and supplements (and a small but growing percentage offering weight loss products) coincides with the increasing obesity problem in the United States. Also, the slight increase in anti-aging products and services highlights a recent trend in using natural alternatives to extend vitality and youthfulness.

Products such as homeopathic remedies and topical analgesics reflect natural choices to increase recovery, combat pain and increase wellness. Other products therapists are interested in offering include herbs (16%), pillows (14%) and other rehab products (17%).


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