A Resting of the Soul
In my pursuit of being a skilled health care provider, I focus on reading journals, attending classes, staying current on medicinal research, and choosing the correct billing codes. However, most of us would never have started down this career path if there wasn't something more.
End of Life Treatment
TCM looks death in the face. We do not camouflage it as if it were poisonous. "We must allow our patients to die but we cannot allow them to perish," was my first lesson the day I met my teacher as a teenager.
The Secondary Insurance Plan
I have a patient that has Medicare, but also has a secondary insurance plan that does cover acupuncture. How do I bill Medicare to get a denial so that I may bill this secondary payer?
Blockchain Health Records?
Keeping data secure has become a nightmare for the average consumer. Just consider general user account hacks on Yahoo (3 billion records compromised), eBay (145 million records compromised) and Facebook (87 million records compromised), to health record breaches involving Anthem Blue Cross (78 million records compromised) and TRICARE (almost 5 million records compromised).
Art of the Associateship: It's OK to Trust, But Verify
Trust is a valuable part of any business relationship. It serves as the foundation for all business operations and ultimately long-term success for owners, employees and customers. This is especially true in the world of health care.
Reducing Hip, Knee & Shoulder Replacements (Part 2)
In the first article in this series, "Early Detection Reduces Hip, Knee, & Shoulder Replacements," I described time tested screening procedures and perspectives as indicators of when to encourage your patients to seek further medical evaluation.
Autoimmunity, Gut Health and Diet: Connect the Dots
According to the National Institute of Health (NIH), autoimmune disease is recognized in approximately 24 million individuals in the U.S., consisting of more than 80 various disorders that contribute to the top 10 causes of death in female children and women of all age groups.
Doc, Are You a Social Media Holdout? Your Future Is Now
Whether you like it or not, to compete in any business, even chiropractic, you really should know and consider using social media. It is no longer a small, sleepy, local world we live in; it has become a far-reaching community.
Confessions of a Former Drug Rep: Statins Are Endangering Your Overweight Patients
As I sit at my desk on the sixth anniversary of my successful liver transplant, I can't help but reflect on what caused that life-threatening ordeal. Looking back on my personal situation, I want to offer my insight into what is happening routinely to many patients.
Why Take X-Rays When You Already Have an MRI?
Let's clear up the issue regarding the efficacy of plain-film studies when an MRI study has already been performed. I review imaging studies primarily for chiropractors, and often their patients have been to other health care providers before finding their way to a DC.
#TechPain: Causes, Solutions
For the past several decades, the science of ergonomics has blossomed. The workplace is much safer and life is generally more pleasant thanks to the application of ergonomic principles.
The Certified Practitioner
Certified Chinese herb practitioners often identify themselves with the credentials "LAc" (Licensed acupuncturist).
Help Shape the New Neck Pain Best Practices Guideline
The Clinical Compass (originally the Council on Guidelines and Practice Parameters – CCGPP) has issued a call for interested chiropractic clinicians to help shape a new best practices guideline for chiropractic care of neck pain.
News in Brief
WFC Among Founding Members of Global Rehab Alliance; HealthSource Selects GoChiroTV as Exclusive Digital Signage Partner; Western States' Online Degree Programs Among Best in the Nation; Logan University, University of Missouri-St. Louis Forge Partnership.
Facebook Marketing 101
Many of the health care practitioners we work with have smaller practices. The provider tends to wear many hats – office manager, salesperson and healer.
It's All About That Ki
As an industry are we shifting too much toward a Western mind set? We strive to understand how acupuncture works using imaging and extensive studies. We spend numerous hours of our training learning Western medicine and learning to speak their language. What happened to our core though?
A Bold Strategy to Take Chiropractic to New Heights
Building public awareness of an entire profession requires strategic planning – especially when it pertains to the exploration of ground-breaking marketing tactics that target new audiences with key messaging about the value of chiropractic care.
NCCAOM: A Route to National Certification
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is offering a route to achieve national certification—without having to take any of the NCCAOM exams. This is specifically for California licensed acupuncturists that meet the eligibility requirements.
Trending: CBD / Hemp Oil
A recent survey of DCs regarding cannabidiol (CBD) / hemp oil provides food for thought as to the viability of CBD-based products as a component of chiropractic patient care. Here are some observations from the executive summary of the survey:
"Community Care" for Vets: It's Really a Big Deal!
As a preamble, while I regrettably never served in the military, I have the highest respect for those who did and those who currently serve.
Why the Automatic Denials for Modifiers 25 and 59?
Your experience is one shared by many chiropractic providers who bill through those plans. It appears to be the national trend, but by far is more prominent in Texas and Illinois.
The Classical Texts & Integrative Medicine
The acupuncture profession has been undergoing many changes in the past years. There has been a shift towards a more integrative approach to medicine as more hospitals include integrative departments.
UnitedHealthcare Can't Seem to Keep Chiropractic Down
AA decade ago, UnitedHealthcare announced changes to its chiropractic services policy that declared manipulative therapy for headache unproven.
Vaccines & Autism (Part 1)
It turns out chronic inflammation is the driver of autism expression. Unfortunately, those who emotionally embrace the vaccine issue rarely, if ever, consider this relationship, which hinders a rational view of the vaccine issue.
Treating Pain With Nutrition
Back in 1910, when D.D. Palmer published The Chiropractor's Adjuster and introduced the world to what he called the "triad of health" – thoughts, trauma and toxins – he explained that the body can only be made optimally healthy if all three aspects of health are addressed.
Does Dairy Cause Dampness?
The topic of dairy consumption was brought up at a scalp acupuncture seminar I recently attended.
CBD for Athletes: The Advantages of Cannibidiol
For athletes, pain is often part of their sport or activity. And to a certain extent, it is to be expected. However, after pushing themselves to the limit, soreness and fatigue set in, hampering their ability to perform and recover.
Valuable Adjunctive Therapies
Based on the latest CDC statistics, more than 795,000 Americans have strokes per year, 140,000 of which are lethal. Approximately 87 percent of all strokes are ischemic with an estimated health care and missed work cost of $34 billion annually.1
October, 2007, Vol. 07, Issue 10
How Thai massage can build your practice while preserving your body.
By Martin Misenhimer, Zen Thai Massage School Founder
"I had two weekends of massage events in October. I saw the same number of clients both weekends, but made three times as much money the second weekend by offering Thai massage."
"Many of my clients say they never want any other kind of massage again." "I have a steady stream of clients for Thai massage.It has given me a powerful tool to supplement my wellness offerings to my clients."
Contrast the above statements, all sent to me recently via e-mail from some of my Thai massage students, to the all-too-common pitfalls of massage practice: too much competition, too few clients, not enough income and physical burnout.
Thai massage offers a robust solution to these problems. In a future article, we will look at the health benefits of Thai massage to you as a practitioner. Here, we concentrate on the business advantages of offering Thai massage:
Ride the Great American Yoga Wave
The first thing I did when I moved to my new home in New York was to look in the Yellow Pages under "Yoga." I telephoned the teacher closest to my address, who turned out to be a truly gifted instructor and a great supporter. He has become the megaphone for my work, broadcasting the benefits of Thai massage to his friends and students.
Thai massage has been called "yoga massage" and "assisted yoga," because it uses yoga-like postures to give clients a passive way to receive many of the benefits of yoga: opening of tight joints, relief from pain, lengthening of muscles and a deep sense of well-being. This appeals not only to active yoga practitioners, but also to the many people who would love the much-publicized benefits of yoga without ever having to unroll a mat.
Yoga has become big business in the U.S., with annual revenues of an estimated $27 billion. Thai massage gives massage therapists a powerful way to tap this lucrative and growing market.
Reach a New Customer Base: Real Men Do Get Massage
The American Massage Therapy Association (AMTA) discovered that only 17 percent of American men had received massages in the past year. While pro athletes enjoy massage all the time, the average Joe still is uncomfortable walking into a treatment room and taking off his clothes. Throw in scented oils and he might bolt like a cornered wolf!
Thai massage eliminates this discomfort because the clothes stay on. In addition, it provides the kind of deep work many men prefer. (And it does so without taxing your own body.) So, extend Thai massage to the stressed-out CEO, the aching office worker and the weekend athlete - female or male. They represent a vast untapped market of new clients, often with high discretionary income.
Differentiate Yourself From Other Massage Therapists
The day is long gone when a massage therapist could succeed with basic Swedish technique only. Today the competition is too tough and customers want an expanded menu of alternatives. The AMTA reports that 92 percent of its members use Swedish techniques; 76 percent offer deep tissue work; 58 percent neuromuscular; 58 percent trigger-point; 49 percent sports; and 36 percent shiatsu-acupressure.
Notice that Thai massage is not even on the list! And yet, the International Spa Association (ISPA) identifies Thai massage as one of the fastest growing modalities requested by customers. That means demand is exploding and the supply is limited. To any business person, that spells great opportunity.
Make Yourself More Marketable to Spas
To remain competitive, spas are working hard to diversify their offerings - and customer demand has made Thai massage a top priority. The ISPA identifies Thai massage as one of the "key trends" in the spa industry. In some parts of the country, practitioners can even charge more for Thai massage because of its golden status as a hot "specialty."
In the past year alone, I have been asked by six top-rated spas to teach Thai massage to their employees. Their customers want Thai massage, I hear again and again, because of its connection to yoga - its clothes-on comfort, its effectiveness at increasing flexibility and its ability to ease chronic pain.
Reduce Your Operating Expenses
Thai massage uses no lotions or oils. Because clients are clothed, you don't have to buy or wash a lot of sheets. That translates into lower financial costs and less time spent on activities that produce no income.
I hope this article shows you some of the business reasons to consider incorporating Thai massage into your practice. Next time, we'll look at another key benefit: your own health and well-being.
Martin Misenhimer is the founder of Zen Thai, a leading Thai massage school offering weekend workshops, certificate programs and international study. Martin learned Thai massage from lineage masters while living in Thailand and today is dedicated to bringing the ancient art to the West. He can be reached at (800) 507-5003 or .
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