A Guide to CBD Dosing: The Correlation Between Dose & Potency
There is an abundance of information available about the daily use of whole plant hemp CBD oil to help maintain and support a healthy lifestyle, however there remains a lack of sound guidance on CBD oil dosing.
The Top 5 Strategies to Manage Your Reputation Online
You don't need an acupuncture website anymore! Okay, maybe that statement is a little over the top. But it's not that far from the truth. A recent study on Google searches revealed that 34 percent of all searches resulted in no clicks at all.
Exercise Therapy Following Motor Vehicle Trauma (Pt. 2)
In cases of cervical spine trauma, particularly trauma related to a motor vehicle accident, my plan is to teach the patient one exercise per session and build a progression. This is an effective approach I call an "activation circuit."
A Soy Isoflavone That Packs a Punch: Genistein
Soybeans contains unique substances called isoflavones, most notably genistein and daidzein, which have been shown to block the buildup the dangerous type of testosterone in the prostate gland linked to prostate enlargement and prostate cancer.
Reaching for Our Roots: Healing Digestion With a Simple Traditional Therapy
Are you ignoring a powerful tool in your doctor's bag? Many acupuncturists realize that Spleen Qi deficiency has reached epidemic proportions in the U.S. Yet, we don't prioritize educating our patients about the importance of warm, cooked foods.
VA Chiropractic Reduces Veterans' Use of Opioids?
Utilization of pain medication – particularly opioids – has been massively high in among veterans for decades, but Veterans Administration guidelines that recommend nonpharmacological first-line treatment options create a greater opportunity than ever for VA chiropractors to make a dent in the opioid and overall pain-management crisis.
Knocking Down the Doors: Big Media Success for F4CP
Three articles authored by a DC or a chiropractic organization and promoting the value of chiropractic care – par for the course if you're Dynamic Chiropractic, but if you're Forbes, BOSS Magazine and Becker's Spine Review, three media outlets tailored toward high-level executives and decision-makers, we're talking about an entirely different story.
Bad for the Back! Exercises That Can Prevent Healing
The questions "Who gets well? Who doesn't? Why?" prompted the following observations based on my close to 40 years of chiropractic practice.
Reality Check: Do We Need to Try Harder?
While waiting for a flight to a recent chiropractic event, I overheard the ticket agent at the gate next to mine on his cellphone. His side of the conversation went something like this: "Where are you now? How long before you think you can be at the gate? OK, that will work, see you soon."
Map It: Understanding the Customer's Journey
One of the biggest marketing mistakes most practice owners or administrators make is not putting themselves in their prospective or current patients' shoes. How do they think and feel about you and your practice? What makes them take action?
Goodbye, Year of the Dog: Two-Thousand-Eighteen Comes to a Close
As Year of the Dog (2018) comes to a close we can look back and see the progress this profession has made. For example, the International Classification of Diseases (ICD) added traditional medicine codes, which were released in June.
The Raw Food Debate: Practitioners Discuss Nutrition & TCM
Licensed acupuncturist and fellow blogger Elissa Gonda joins this month's column for a conversation about raw food diets. She brings her perspective on the healing potential of a raw primal diet.
Cynicism and Burnout: It Can Happen to You
Trying to achieve fulfillment as a doctor in today's health care environment is a "rigged game" and physicians are programmed to burn out. At least this is the opinion of Dike Drummond, MD, in his thehappymd.com blog.
Malpractice Insurance: Understanding the Cover Letter
Purchasing medical liability insurance is quick, easy and not terribly expensive. The benefits are clearly listed on a certificate—but do you really know what you are getting with that peace of mind?
2018 Gallup-Palmer Report: Key Findings
The fourth annual Gallup – Palmer College report is out; here are some of the key findings excerpted directly from the executive summary regarding Americans' experiences with chiropractic care relative to the management of neck and back pain:
The Truth About Malpractice Claims Against DCs (Pt. 1)
Over the past 20 years of active practice, I have seen a number of scary case scenarios regarding signs, symptoms and patient presentations in my office. These presentations scream, This patient is going through an event or This patient does not need chiropractic care, they need emergency care.
A New President for AOMA: A Conversation With Mary Faria
Dr. Faria was formerly a health care executive for over 30 years, the last 17 of those years as vice president and chief operating officer of Seton Southwest Hospital in Austin. She chairs the board of Austin Mayor's Health and Fitness Council.
Dietary Supplements That Help Restless Leg Syndrome
It is estimated that 7-10 percent (possibly up to 15 percent) of the U.S. population has restless leg syndrome. It is a bit more common in women than men.
Year in Review: DC's Best of the Best for 2018
As 2018 winds down, let's highlight the most popular articles in Dynamic Chiropractic by month (December – this issue – excluded, of course).
Acupuncture in Hospital Systems: Transitioning From Tolerated to Celebrated
I've had the pleasure of working with Susan Luria, Director of University Hospitals Health Systems Connor Integrative Health Network (CIHN) for the past year on the Integrative Health Policy Consortium (IHPC) Board of Directors and Federal Policy Committee.
VA Choice Claims Denied? Here's How You Can Get Paid
The VA Choice Program (PC3 as well) indeed pays for chiropractic care including manipulation (CMT 98940-98943) and some physical medicine services.
ACA Champions H.R. 7157; ICA Voices Major Concerns
While the American Chiropractic Association recently penned an open letter – signed by not only the ACA, but also the Congress of Chiropractic State Associations, Association of Chiropractic Colleges, Clinical Compass and a number of state associations.
News in Brief
A Comprehensive Model of Spine Care; Dr. Christine Goertz Appointed Vice Chair of PCORI Board of Governors.
Acupuncture is a Science-Based Medicine
A longstanding patient of mine came in for a routine treatment after she recently began seeing a chiropractor for neck pain. She saw him a couple of times and wasn't getting the relief she had hoped for, so he recommended she let him do dry needling.
Electrotherapy Gives Hope for Patients With Spinal Cord Injury
There has been little optimism for recovery from a spinal cord injury because the central nervous system does not repair itself well. The severity of the injury depends on the affected area.
A Simple Miracle: Treatment for Mysterious Foot Pain
Under the old ICD-9 diagnosis codes, there was actually a diagnosis for "adventures in medical mismanagement" to describe patients who had been run down the rabbit hole of poor case management and care. I encountered one of those patients in my office today.
October, 2007, Vol. 07, Issue 10
How Thai massage can build your practice while preserving your body.
By Martin Misenhimer, Zen Thai Massage School Founder
"I had two weekends of massage events in October. I saw the same number of clients both weekends, but made three times as much money the second weekend by offering Thai massage."
"Many of my clients say they never want any other kind of massage again." "I have a steady stream of clients for Thai massage.It has given me a powerful tool to supplement my wellness offerings to my clients."
Contrast the above statements, all sent to me recently via e-mail from some of my Thai massage students, to the all-too-common pitfalls of massage practice: too much competition, too few clients, not enough income and physical burnout.
Thai massage offers a robust solution to these problems. In a future article, we will look at the health benefits of Thai massage to you as a practitioner. Here, we concentrate on the business advantages of offering Thai massage:
Ride the Great American Yoga Wave
The first thing I did when I moved to my new home in New York was to look in the Yellow Pages under "Yoga." I telephoned the teacher closest to my address, who turned out to be a truly gifted instructor and a great supporter. He has become the megaphone for my work, broadcasting the benefits of Thai massage to his friends and students.
Thai massage has been called "yoga massage" and "assisted yoga," because it uses yoga-like postures to give clients a passive way to receive many of the benefits of yoga: opening of tight joints, relief from pain, lengthening of muscles and a deep sense of well-being. This appeals not only to active yoga practitioners, but also to the many people who would love the much-publicized benefits of yoga without ever having to unroll a mat.
Yoga has become big business in the U.S., with annual revenues of an estimated $27 billion. Thai massage gives massage therapists a powerful way to tap this lucrative and growing market.
Reach a New Customer Base: Real Men Do Get Massage
The American Massage Therapy Association (AMTA) discovered that only 17 percent of American men had received massages in the past year. While pro athletes enjoy massage all the time, the average Joe still is uncomfortable walking into a treatment room and taking off his clothes. Throw in scented oils and he might bolt like a cornered wolf!
Thai massage eliminates this discomfort because the clothes stay on. In addition, it provides the kind of deep work many men prefer. (And it does so without taxing your own body.) So, extend Thai massage to the stressed-out CEO, the aching office worker and the weekend athlete - female or male. They represent a vast untapped market of new clients, often with high discretionary income.
Differentiate Yourself From Other Massage Therapists
The day is long gone when a massage therapist could succeed with basic Swedish technique only. Today the competition is too tough and customers want an expanded menu of alternatives. The AMTA reports that 92 percent of its members use Swedish techniques; 76 percent offer deep tissue work; 58 percent neuromuscular; 58 percent trigger-point; 49 percent sports; and 36 percent shiatsu-acupressure.
Notice that Thai massage is not even on the list! And yet, the International Spa Association (ISPA) identifies Thai massage as one of the fastest growing modalities requested by customers. That means demand is exploding and the supply is limited. To any business person, that spells great opportunity.
Make Yourself More Marketable to Spas
To remain competitive, spas are working hard to diversify their offerings - and customer demand has made Thai massage a top priority. The ISPA identifies Thai massage as one of the "key trends" in the spa industry. In some parts of the country, practitioners can even charge more for Thai massage because of its golden status as a hot "specialty."
In the past year alone, I have been asked by six top-rated spas to teach Thai massage to their employees. Their customers want Thai massage, I hear again and again, because of its connection to yoga - its clothes-on comfort, its effectiveness at increasing flexibility and its ability to ease chronic pain.
Reduce Your Operating Expenses
Thai massage uses no lotions or oils. Because clients are clothed, you don't have to buy or wash a lot of sheets. That translates into lower financial costs and less time spent on activities that produce no income.
I hope this article shows you some of the business reasons to consider incorporating Thai massage into your practice. Next time, we'll look at another key benefit: your own health and well-being.
Martin Misenhimer is the founder of Zen Thai, a leading Thai massage school offering weekend workshops, certificate programs and international study. Martin learned Thai massage from lineage masters while living in Thailand and today is dedicated to bringing the ancient art to the West. He can be reached at (800) 507-5003 or .
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