Lead Patients to the Fountain (and Foundation) of Youth
We're all seeking the fountain of youth and marketers are capitalizing on it. (Global demand for anti-aging products, treatments and services was valued at 140.3 billion in 2015, according to Zion Market Research.)
Possession: Blocks to Healing
Before we can approach treatment of a patient's primary elemental imbalance (AKA "Causative Factor" or "CF"), a number of specific energetic blocks must be considered and, if present, removed in order for treatment to be effective. I cannot emphasize this enough.
Working for Someone Else: Know the Rules of the Game
Many of us decide to become acupuncturists because we are healers at heart and want to focus on treating patients, not because we want to own and operate a business. So we work for someone else, which can have great advantages, especially as a new graduate.
Multichannel Access: Software for a Better Customer Experience
It is no secret that today's consumer has high expectations when it comes to how and when they can contact a business. In fact, one of the reasons clinic management software has become so popular with acupuncture practitioners is they allows customers to book appointments and make payments online day or night.
Travel-to-Treat Coverage Finally Becoming a Reality?
Long-awaited legislation poised to hit the president's desk extends liability insurance coverage from one state to another for DCs and other state-licensed health care professionals who care for athletes / athletic teams that cross state lines.
"Don't Crack My Neck": What Do You Do Next?
It's Monday morning and your first new patient of the day, a 35-year-old female, presents with chronic headaches and neck pain. The patient was referred by her primary care provider for evaluation and management without the use of cervical manipulation.
X-Ray: To Be or Not to Be - That Is the Question
For the past year, I have been asked by many practicing chiropractors, college presidents, faculty and others what my opinion is on the "Choosing Wisely" guidelines the American Chiropractic Association (ACA) recently adopted for its members.
Vaccine Injury? The Autism Debate (Part 2)
As suggested in my first article on this topic [August 2018],1 my impression is that the vaccine authoritarians and radicals have not helped to mold a proper social / political environment for addressing the issue of vaccine injury.
The Benefits of Going Paperless
The benefits of going paperless in your practice are profound. If you haven't done it yet, here's why you should.
The international standardization conference was held this year in Shanghai, China (June) - this was the ninth plenary session. Meetings for technical committees, or working groups also took place at the conference.
It's Time to Reward Yourself
An interesting study recently published in the Journal of the American Heart Association (JAHA) confirms what we all learned when we were children – and serves as food for thought as to how you can improve your practice and your personal life.
A New NCCIH Director ... One That Backs Acupuncture
The third time is a charm—the National Center for Complementary and Integrative Health (NCCIH), a division of the National Institutes of Health (NIH), announced it's newest director, Dr. Helene Langevin.
Food for Thought: An Examination of Diet & Digestion
Even an acute poison can become an excellent drug if it is properly administered. On the other hand even a drug, if not properly administered, becomes an acute poison. — Charaka Samhita
The Science Behind the Efficacy of Cosmetic Acupuncture
The beauty industry continues to boom and grow constantly, from topical creams, lotions and potions all the way to cutting edge cosmetic surgeries.
An Update From the Acupuncture Now Foundation
Since launching the Acupuncture Now Foundation (ANF), our volunteer leadership has continued to work to achieve our vision of "Creating a World Where the Benefits of Acupuncture are Known and Available to All.
More Access to Chiropractic Instead of Opioids: H.R. 5722
With the opioid epidemic both an ongoing public health crisis and a hot topic extending well beyond the health care industry, Congress continues stepping up to the plate.
Bringing Acupuncture to Ohio
The jolt of seeing a woman conscious and talking during surgery left a lasting impression in 1971 when acupuncture was on the national news.
The Origin of Blood
The Roman doctor, Galen, (2nd century AD) did pivotal work to prove that blood, which he thought was produced by the liver, and the cardio vascular system existed. He conceived that the arteries and veins were two separate networks.
Support Patients With Multi-Channel Customer Service
It's no secret that today's consumers have high expectations when it comes to how and when they can contact a business. In fact, one of the reasons clinic management software has become so popular is that they allow patients to book appointments and make payments online day or night.
Easy, Inexpensive Tools for a Successful Practice (I Promise)
Successful practitioners are the ones who know how to run a business, first and foremost. I became a licensed acupuncturist in 2006. After having worked in chiropractor's offices for nine years, I opened my own office in 2015: four treatment rooms, a back office and a waiting room.
Chiropractic Management of Patellofemoral Arthralgia
Patient reports with pain in the front part of her right knee, especially during and after her weekly Zumba class. She states there has been no injury of which she is aware. No outward sign of injury is observed.
Your First Impression Always Deserves a Second Chance
Doctor, have you ever had a patient you just couldn't "warm up to"? You know, the kind of patient who "irks" you, who has a hidden agenda to get something you haven't anticipated, perhaps causing you to want to hide in a closet when they come in for treatment.
That's a Wrap: Compression Bands for Contemporary DCs
Over the past decade, compression bands have been increasingly utilized in trainer and manual therapy offices. I was first introduced to the compression band by Kelley Starrett, author of Becoming a Supple Leopard, and have since been using it as a teaching tool.
Time-Saving Tips for Your Practice & Life
Of all the finite resources we possess, perhaps the most valuable one is time. There never seems to be enough time to accomplish everything that must be done, and all too often we sacrifice things in our personal life to meet the demands of our practice.
A Historic First for Chiropractic Assistants
The New Jersey State Board of Chiropractic Examiners will begin issuing licenses as early as Nov. 1, 2018 to chiropractic assistants who have undergone a 500-hour training course and passed a competency exam.
UHC Up to Its Old Tricks With Latest Headache Policy
A decade ago, UnitedHealthcare announced changes to its chiropractic services policy that declared manipulative therapy for headache unproven and ineligible for reimbursement.
Depression & The Secondary Vessels
As an acupuncturist I see many people suffering from depression. I often think depression is the major imbalance of our culture. I have a patient I've been working with for several years. Her major challenge is chronic stubborn depression.
Neck Pain: Activation Exercises
In observing patients and studying rehab, I have learned that tight muscles are weak muscles and that stretching is sometimes less effective than muscular activation. There is a delicate balance between joints that move too little and joints that are hypermobile.
Poll Results for the following Question:
How do you find new clients?
Word of mouth
Total Respondents: 1064
Note: These comments are reproduced as written by visitors
to this Web site.
Word of mouth
Word of mouth Over 50% of our new clients are thru word-of-mouth, the next significant percentage are walk-ins (we're on a major street in a tourist town). Our ads in the yellow pages and local visitor's guide have been consistently bringing in business for over 10 years.
My yellow page ad brings in 60% of my new business, just wish I could mention more of my services.
Other I find new clients tense, tight, knotty and lumpy. ;)
Other I find new clients unruly till I get my hands on them...
Other I find my clients through all of the above resources. Even though with the economy & the competition the way it is, it's been more challenging lately.
Dallas, Houston & wherever needed.
Other my main way is providing chair massage and teaching classes on massage
Referrals from other health care professionals I tend to do a little of each, as there are many ways of getting my services marketed, and there is a time and place for each through-out the year. I even do "samples" when I am out and about.
give people gift certificates for a free one hour massage.
All of the listed choices are great ways of getting new clients. My all time favorite is the personal referral. They seem to be the most devoted clients.
Advertise and/or have Web site all of the above not one imparsal question
Referrals from other health care professionals There should be an opportunity to click on "all of the above" or an opportunity to click on each that apply. For me it was all of them and more.
Word of mouth I do not provide massage therapy per se. I refer to my self as a CranioSacral therapist and spiritual healer. I also use an off body technique called "Esoteic Healing." I have two massage therapists that I refer to my patients.
Other I use all of the techniques listed, yet I can only vote for one. Would you please record ALL choices for me?
Word of mouth I only graduated last month and already I've got regular clients (two or more sessions)! Word of mouth is working well for me. The only advertising I've done is a flyer for gift certificates. I've sold four already, so advertising works too!
Word of mouth I use all of the methods listed at times, but word of mouth continues to be my best consistent source of new clients.
Word of mouth I have spent way too much money on advertising with zero return. My practice has been built on satisfied clients telling frinds and relatives
Word of mouth Why were the answers limited to only one choice? Why not allow us to answer all the ways we market ourselves?
Why skew the answers to fit into the narrow choices we were given?
Would it not be more accurate to allow us to fully answer the question and have accurate data instead of the very narrow info you ask us to give. Bunch of hooey, you ask me.
Word of mouth I use a variety of ways to get new clients, but most come from word of mouth.
Word of mouth I live in a small town with a population of about 20,000
people. I have always heard word of mouth is the best advertising and I believe it. When my clients run into their friends and family at the grocery store , church, or at the bank, my name is brought up and I am receiving a call the next day to book a new client appointment. There are only 5 LMTs in this area so I feel lucky to have such little competition.
Other Don't forget about volunteer work! We have the Good Neighbor Health Clinic where local folks with out health insurance can receive medical care. We also have a home called Hannah House where young woman who are homeless and pregnant can find shelter and life skills. If you have similar places in your area, why don't you volunteer? You'll find the most wonderful appreciative people and have a deep sense of satisfaction. If that isn't enough, you'll make connections that lead to paying clients too. You'll love volunteering!
Advertise and/or have Web site My clients come from word of mouth, volunteer work, providing massage at local events, etc. but I also have found advertising to be very helpful. In school we were told that the newspaper wasn't very fruitful and invited "the wrong kind of clients", but that may have been because it was a city location. I live in an area where the communities are pretty inter-connected and everyone reads the local paper. I have found the paper to be useful for name and face recognition and have had a few very good clients as a result. Because the towns around me are small, there are several choice places to mount posters and business cards; Post Office board, local general store's buletin board, bank lobbys, and best of all, the three co-op supermarkets! I also have my brochures in the Woman's Resource Center as I am certified in Pregnancy Massage. And don't every worry about competition. The more of us there are the better!
Bria Singer LMT, NCTMB
(of Bria Singer Massage and Muscular Therapy)
Other we have a chair massage kiosk at our local mall where we also sell aromatherapy.Our clients use this and our office which is close by for table massage.We have been succesful for 6 years now.
Provide massage at health fairs, conventions, etc. I try to provide chair massage at health fairs and other events whenever I can to introduce an ever-widening circle of people to massage. Chair massage is less threatening to many, and chair massage clients have become full-massage clients for me. However, many of my clients have come from word-of-mouth from my wonderful current clients who are very overwhelmed with the benefits massage has brought into their lives.
Other I generally find most clients very nice and pleasant with only an occasional grouch... *:o)