FSMTA: Headed in a New Direction

By Editorial Staff
2018-9-4

FSMTA: Headed in a New Direction

By Editorial Staff
2018-9-4

Last year, shortly after the FSMTA's annual conference they announced their plans to go national—this year they shut down their office and let go of their corporate staff. From the outside looking in it's a bit of a puzzle—so we went to the source and spoke with the FSMTA president, Joyce Prahasky.

MT: How did the FSMTA come to the decision to let go of their staff and hire an outside company?

Joyce: The FSMTA made the decision to become a national organization and in doing so required additional expertise that were far above what our office staff currently had. Therefore, a decision had to be made, to hire on the expertise required or bring in an outside contractor. After doing the math it became abundantly clear that bringing on a professional management company gave the FSMTA greater value per dollar spent. So, it was a no brainer. Goldman Management has expertise in association management, including membership recruitment, publishing, sales, convention management, in-house graphic design, knowledge of programs to assist in membership development, a grasp of the latest technology for programs to run and grow our association and the list goes on and on.

MT: Does Goldman Association Management (GAM) have any know-ledge of massage therapy?

Joyce: While GAM has never managed a massage association, their owner, as well as top management all get and believe in massage therapy. They are currently learning the intricacies of our profession by attending other massage conventions and working diligently with members of our executive committee and former office employees as well as others to bring themselves up to date in order to fulfill all of our needs. Make no mistake GAM is a professional management company that manages other health care related organizations, such as The Western Society of Periodontology, The Academy of Microscope Enhanced Dentistry, and many more. We feel sure that GAM has the expertise to assist the FSMTA to become even more successful than it has been. GAM can and will aid us in building the FSMTA while providing professional service to our members.

MT: How do you anticipate this change to the FSMTA will affect future membership?

Joyce: We believe that our membership and events will increase significantly due to improved service and benefits.

MT: Thus far, what has been the response from your members?

Joyce: Very positive, they are looking forward to all the new things GAM brings to the table, as well as the board. In closing, I think that it's important to say that GAM works at the direction of the executive committee and has no independent power or control over the FSMTA. Currently the EC has many projects and programs that it has directed GAM to put into force. Due to their larger staff, in-house graphics, advertising expertise we no longer need to coordinate with outside vendors making projects faster and more streamlined. It's kind of like one stop shopping. Simply put GAM allows us to move forward and implement projects in a more efficient professional manner. Our new upgraded website will have a more professional look and offers therapists quicker, smother and easier access to pertinent information including membership sign-up and renewal, insurance and convention registration amongst many other things. This collaboration with GAM is a very positive move for the FSMTA and will afford us the opportunity to grow and enhance member services and benefits which is part of our vision.

For more information please visit FSMTA.org, or reach out to GAM at 407-786-3307.