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National Survey of
Massage Therapy Publications

November 2001

Conducted by

How thoroughly do you read a typical issue of each publication?

Thorough Readers (reading half or more)

*Based on total respondents

  Massage
Magazine

Massage &
Bodywork
Massage
Therapy
Journal
Massage
Today
Entire issue 6.7% 4.0% 5.6% 18.9%
More than half 11.0 7.3 10.2 19.7
About half 8.3 6.6 8.9 14.5
Less than half 3.1 3.7 5.0 13.1
Do not read - 0.2 1.2 1.9
Percentage of respondents who don’t receive the publication 70.9 78.2 69.1 31.9
  100.0% 100.0% 100.0% 100.0%

 

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