Massage Today
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National Survey of
Massage Therapy Publications

November 2001

Conducted by

How many of the last four issues of each publication have you read or looked into?

Regular readers (Read 3 or more of last 4 issues)

*Based on total respondents

  Massage
Magazine

Massage &
Bodywork
Massage
Therapy
Journal
Massage
Today
4 of 4 16.6% 10.4% 17.7% 40.1%
3 of 4 4.2 3.7 3.1 6.9
2 of 4 6.0 5.4 4.2 11.2
1 of 4 1.7 1.9 3.9 6.4
0 of 4 - 0.4 1.5 2.5
Percentage of respondents who don’t receive the publication 71.5 78.2 69.6 32.9
  100.0% 100.0% 100.0% 100.0%

 

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