Massage Today
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National Survey of
Massage Therapy Publications

November 2001

Conducted by

Summary of Results

Of the four publications studied, only Massage Today is received personally addressed by a majority of respondents (68.3%). About 30% of respondents receive Massage Therapy Journal and Massage Magazine, and 21.85 receive Massage and Bodywork.

Nearly one-half of all respondents (47.0%) are regular readers of Massage Today who read at least 3 out of 4 issues. About one-fifth (20.8%) are regular readers of Massage Magazine and Massage Therapy Journal, and 14.15 are regular readers of Massage & Bodywork.

A majority (53.1%) are thorough readers of Massage Today, who typically read half or more of the publication. About one-fourth of all respondents are thorough readers of Massage Magazine and Massage Therapy Journal, and fewer (17.9%) are thorough readers of Massage & Bodywork.

The largest number of respondents rated Massage Today as "excellent" or "good" for each of the following qualities: overall usefulness to their practice, coverage of massage industry news, and timeliness of information published.

 

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