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Biotone MT News Update
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  Marketing with a Microphone  
By Kelley Pendleton, DC
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust. However in today's world – where your patients can exhaustively research their condition, diagnosis, treatment options, and treatment providers – they may have formed their opinion of you before you've even met. If that's the case, how can you help people get to know, like, and trust you – before they meet you – in order for them to want to become a patient in your practice?
 
 
 
By Kathryn Feather, Senior Associate Editor
Whether in high school or massage school and no matter how long you have been a student, the tendancy is always to procrastinate when it comes to studying for that big exam. For massage school students, that includes studing for the MBLEx. Work, family responsibilites and getting through massage school all combine to make a perfect storm and many students often don't set aside the time necessary to prepare for this exam.
  
Contributed by Derek R. Austin, PT, DPT, MS, BCTMB, CSCS, Renee Stenbjorn, BS, MPA, LMT, April Neufeld BS, LMP
If you did not already have enough reasons to get a stress-busting, mood-lifting, pain-relieving massage, this month's Massage Therapy Foundation research review details another great benefit of massage therapy.
 
 
 
By Terry Russell
When it comes to today's students and what they truly want, it all comes down to finding out what really motivates them. The massage classroom dynamics have changed many times since I first set foot in my massage class back in 1999. Over the years, I have found myself in front of the class, as well as being a student.
  
By Don McCann, MA, LMT, LMHC, CSETT
Here, we're going to focus on the over 60 population who have had injuries, surgeries, or joint replacements and want to regain and then maintain their previous level of activity. This will easily be examined by looking at some case histories.
 
 
 
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View the entire on-line Massage Event Calendar. Up-to-date calendar with links to specific seminars. The program is quick and inexpensive. For information please call (800) 324-7758.

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All Rights Reserved, Massage Today, 2015.

The information provided is for general interest only and should not be misconstrued as a diagnosis, prognosis or treatment recommendation. This information does not in any way constitute the practice of chiropractic, acupuncture, massage therapy, medicine, or any other health care profession. Readers are directed to consult their health care provider regarding their specific health situation. MPA Media is not liable for any action taken by a reader based upon this information.

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