MT News Update
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  Marketing Yourself to the Aging Population  
By Sharon Puszko, PhD, LMT
Most people starting their careers in massage consider working in spas or resorts, working with athletes or working for themselves: but do they consider geriatric massage? Massage for the geriatric population has become increasingly popular over the past five years and I currently have a practice set up in three different retirement communities. The statistics alone demonstrate that this is the largest growing demographic for possible clients.
Contributed by Derek R. Austin, PT, DPT, MS, BCTMB, CSCS; MK Brennan, MS, RN, LMBT; Jolie Haun, PhD, EdS, LMT
Labor hurts. Labor is an often painful and sometimes long process causing much distress to women during the birthing process. Recent research published in the International Journal of Therapeutic Massage and Bodywork reports on an evaluation of the effects of massage therapy in managing labor pain.
By Daniel Ruscigno
As 2015 is upon us, the majority of massage therapy clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp. Your website should truly be a reflection of you and your business and it's important to remember that your website is often the first point of contact you have with a customer.
By Ann Brown, LMT
As a spa director for almost 15 years, I sometimes wonder if I should know more, do more or empower staff and clients more. I think, in our healing profession, most of us know part of the reason we got into massage/bodywork/spa was and is to help other people. It was just a part of who we are, and I know exactly when that moment changed for me to turn my path into the spa industry and make it happen.
By Whitney Lowe, LMT
We tend to look at anatomy and structure as something that is constant and unchanging, but the truth is there are a number of anatomical variations and many of the structures shown in anatomy books can be somewhat different among individuals. Adding to this complexity, a client's anatomical structure can significantly change with age, and those alterations can be the source for numerous soft-tissue pathologies.
By Drew Stevens, PhD
One of the most terrific methods (yet most feared) of marketing is public speaking. Massage therapists that use this method obtain the benefit of sharing their passion and knowledge to a captivated group. Unfortunately, many do not use public speaking because they believe that therapists marketing is more traditional, using traditional advertising and promotion to build their brand.
By Leon Chaitow, ND, DO
Have you ever wondered why you swing your arms when walking? It's largely due to kinetic energy being stored and released in the thoracolumbar fascia (TLF), as forces from the lower body transfer upwards - and vice-versa. Consider, for example, direct mechanical force-transmission from the lower extremity to the pelvis and the trunk, as load (tension) is transferred between the hamstrings, the sacro-tuberous ligament and gluteus maximus, and on to the contralateral latissimus dorsi, by means of forces transmitted via the superficial and deep layers of the TLF.
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