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  Low-Cost Workshops That Lead You to High-End Clients  
By Sharon Desjarlais, CC and Michele McGrew
There's a key to growing a practice we discovered years ago: One of the most effective ways to enroll high-end clients is to give them a taste of who you are through low-cost workshops. The first time Michele put that strategy in place, she quadrupled her income, jumping from $20,000 to more than $80,000 in less than a year. And although our business has grown dramatically since then, we still love hosting live, local workshops.
 
 
 
Contributed by Massage Therapy Foundation Contributors: Derek R. Austin, PT DPT MS BCTMB CSCS; Jolie Haun, PhD EdS LMT; Pualani Gillespie, LMT MS RN BCTMB
While seemingly universal, pain and stiffness in the shoulders can be a significant cause of disability. Often a pain that does not go away on its own, shoulder complaints tend to linger, sometimes for 12 months or longer.
  
By Ralph Stephens, BS, LMT, NCTMB
Did you know that the effectiveness of massage on muscle tissue is about to be decided? Oh yes, and by real research. Woo-Woo! No wait, woo-woo wouldn't be real research, or would it? It certainly is in the case of the pseudo-science of meteorology. Of course, we all know by now (because we've been told) that research is the only way to the "truth" of something. (Except in the pseudo-science of meteorology!)
 
 
 
By Debbie Roberts, LMT
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming breast stroke would all have in common? Well, they each require knee joint involvement. To quote the physical therapist Gary Gray, "the knee is just the dumb guy in the middle."
  
By Ann Catlin, LMT, NCTMB, OTR
Our aging population is having a major impact on hospitals, nursing homes and hospice providers. Clinicians and front-line staff will serve more people over age 75 than any other age group and prevalence of dementia is being seen in every sector of senior services.
 
 
 
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View the entire on-line Massage Event Calendar. Up-to-date calendar with links to specific seminars. The program is quick and inexpensive. For information please call (800) 324-7758.

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All Rights Reserved, Massage Today, 2015.

The information provided is for general interest only and should not be misconstrued as a diagnosis, prognosis or treatment recommendation. This information does not in any way constitute the practice of chiropractic, acupuncture, massage therapy, medicine, or any other health care profession. Readers are directed to consult their health care provider regarding their specific health situation. MPA Media is not liable for any action taken by a reader based upon this information.

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