resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Industry News for Performance Health
Announcing Thera-Band® Roller Massagers+, Foam Roller Wraps+ and Pro Foam Rollers
Novel and revolutionary tissue mobilization tools for hands-free myofascial release.
Akron, Ohio – August 29, 2012 – Performance Health has expanded its portfolio of products with patent-pending innovations that aid in myofascial release, a critical component of musculoskeletal health. These new products, Thera- Band® Roller Massagers+, Pro Foam Rollers and Foam Roller Wraps+, are ideal for training, injury prevention and rehabilitation.
The Thera-Band Roller Massager+ is an ideal tool for myofascial release and deep tissue massage. Its unique patent-pending ridged design supports both superficial and deep tissue mobilization while providing a massage-like experience. The standard-sized Roller Massager+ is ideal for in-clinic use and features handles that are designed to facilitate trigger point release; the portable version offers patent-pending retractable handles for ease of use at home or away from home. Use of the Roller Massager+ can help increase blood flow and circulation in targeted areas, increase muscle flexibility and improve range of motion.
Patent-pending, ridged Thera-Band Foam Roller Wraps+, used in conjunction with standard 6" round foam rollers, allow the practitioner to make the most of foam rolling, whether they're introducing it to their practice or enhancing an existing foam roller investment. This revolutionary new system serves as a novel tool for hands-free myofascial release, deep tissue massage and stabilization exercises, and can help increase muscle flexibility and range of motion. The Foam Roller Wraps+ are available in four colors of progressive density to support varying degrees of tissue mobilization—Yellow (X-Soft) providing extra cushion for more delicate patient populations through Blue (X-Firm) for advanced fascia mobilization.
The Thera-Band Pro Foam Rollers are made of highly durable closed-cell foam to extend the product's life and maintain its form. They can be used as a standalone device or in conjunction with the patent-pending Thera-Band Foam Roller Wraps+. The Pro Foam Rollers are available in the standard 6" diameter, in both 36" and 12" lengths, and a 6" half round diameter in the 36" length.
All of these Thera-Band products, designed for the demands of in-clinic use, are individually packaged for resale by the practitioner. This enables patients and clients to obtain the same in-clinic benefits when they're at home and on the go. Each product includes detailed exercise instructions featuring general techniques and advanced exercises divided by muscle region.
"We are very excited to bring these new progressive therapy products to the marketplace," stated Paul Timko, Senior Product Manager, Performance Health. "Like the practitioners who rely on our products, we realize the importance of having simple solutions to help individuals increase flexibility and range of motion, strengthen muscles, improve balance and gain better functional movement. Thera-Band is the brand the world's leading professionals trust with their patients' and athletes' outcomes—and have for decades."
These new portable, economical, versatile and easy-to-store Thera-Band solutions effectively and efficiently support in-clinic programs, at-home exercise programs and self-initiated wellness programs.
New from Performance Health - For practitioners who want their patients to use Thera-Band products but don't have the space or desire to retail products, Performance Health has a new program to make sure their patients and clients get the products they need. Here's how it works. The practitioner sends their patients or clients to the Performance Health website to buy products, and when they select the practitioner as the referral source, the practitioner receives a 10% reward on each transaction. Practitioners need to register to benefit from this program. Go to www.PerformanceHealth.com and click "Build My Practice." If a practitioner already sells Thera-Band products, this provides a solution for products they don't inventory. It's an easy and profitable extension of in-clinic selling.
About Performance Health