Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Industry News for Performance Health
Announcing Thera-Band® Roller Massagers+, Foam Roller Wraps+ and Pro Foam Rollers
Novel and revolutionary tissue mobilization tools for hands-free myofascial release.
Akron, Ohio – August 29, 2012 – Performance Health has expanded its portfolio of products with patent-pending innovations that aid in myofascial release, a critical component of musculoskeletal health. These new products, Thera- Band® Roller Massagers+, Pro Foam Rollers and Foam Roller Wraps+, are ideal for training, injury prevention and rehabilitation.
The Thera-Band Roller Massager+ is an ideal tool for myofascial release and deep tissue massage. Its unique patent-pending ridged design supports both superficial and deep tissue mobilization while providing a massage-like experience. The standard-sized Roller Massager+ is ideal for in-clinic use and features handles that are designed to facilitate trigger point release; the portable version offers patent-pending retractable handles for ease of use at home or away from home. Use of the Roller Massager+ can help increase blood flow and circulation in targeted areas, increase muscle flexibility and improve range of motion.
Patent-pending, ridged Thera-Band Foam Roller Wraps+, used in conjunction with standard 6" round foam rollers, allow the practitioner to make the most of foam rolling, whether they're introducing it to their practice or enhancing an existing foam roller investment. This revolutionary new system serves as a novel tool for hands-free myofascial release, deep tissue massage and stabilization exercises, and can help increase muscle flexibility and range of motion. The Foam Roller Wraps+ are available in four colors of progressive density to support varying degrees of tissue mobilization—Yellow (X-Soft) providing extra cushion for more delicate patient populations through Blue (X-Firm) for advanced fascia mobilization.
The Thera-Band Pro Foam Rollers are made of highly durable closed-cell foam to extend the product's life and maintain its form. They can be used as a standalone device or in conjunction with the patent-pending Thera-Band Foam Roller Wraps+. The Pro Foam Rollers are available in the standard 6" diameter, in both 36" and 12" lengths, and a 6" half round diameter in the 36" length.
All of these Thera-Band products, designed for the demands of in-clinic use, are individually packaged for resale by the practitioner. This enables patients and clients to obtain the same in-clinic benefits when they're at home and on the go. Each product includes detailed exercise instructions featuring general techniques and advanced exercises divided by muscle region.
"We are very excited to bring these new progressive therapy products to the marketplace," stated Paul Timko, Senior Product Manager, Performance Health. "Like the practitioners who rely on our products, we realize the importance of having simple solutions to help individuals increase flexibility and range of motion, strengthen muscles, improve balance and gain better functional movement. Thera-Band is the brand the world's leading professionals trust with their patients' and athletes' outcomes—and have for decades."
These new portable, economical, versatile and easy-to-store Thera-Band solutions effectively and efficiently support in-clinic programs, at-home exercise programs and self-initiated wellness programs.
New from Performance Health - For practitioners who want their patients to use Thera-Band products but don't have the space or desire to retail products, Performance Health has a new program to make sure their patients and clients get the products they need. Here's how it works. The practitioner sends their patients or clients to the Performance Health website to buy products, and when they select the practitioner as the referral source, the practitioner receives a 10% reward on each transaction. Practitioners need to register to benefit from this program. Go to www.PerformanceHealth.com and click "Build My Practice." If a practitioner already sells Thera-Band products, this provides a solution for products they don't inventory. It's an easy and profitable extension of in-clinic selling.
About Performance Health