Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Industry News for Performance Health
Announcing Thera-Band® Roller Massagers+, Foam Roller Wraps+ and Pro Foam Rollers
Novel and revolutionary tissue mobilization tools for hands-free myofascial release.
Akron, Ohio – August 29, 2012 – Performance Health has expanded its portfolio of products with patent-pending innovations that aid in myofascial release, a critical component of musculoskeletal health. These new products, Thera- Band® Roller Massagers+, Pro Foam Rollers and Foam Roller Wraps+, are ideal for training, injury prevention and rehabilitation.
The Thera-Band Roller Massager+ is an ideal tool for myofascial release and deep tissue massage. Its unique patent-pending ridged design supports both superficial and deep tissue mobilization while providing a massage-like experience. The standard-sized Roller Massager+ is ideal for in-clinic use and features handles that are designed to facilitate trigger point release; the portable version offers patent-pending retractable handles for ease of use at home or away from home. Use of the Roller Massager+ can help increase blood flow and circulation in targeted areas, increase muscle flexibility and improve range of motion.
Patent-pending, ridged Thera-Band Foam Roller Wraps+, used in conjunction with standard 6" round foam rollers, allow the practitioner to make the most of foam rolling, whether they're introducing it to their practice or enhancing an existing foam roller investment. This revolutionary new system serves as a novel tool for hands-free myofascial release, deep tissue massage and stabilization exercises, and can help increase muscle flexibility and range of motion. The Foam Roller Wraps+ are available in four colors of progressive density to support varying degrees of tissue mobilization—Yellow (X-Soft) providing extra cushion for more delicate patient populations through Blue (X-Firm) for advanced fascia mobilization.
The Thera-Band Pro Foam Rollers are made of highly durable closed-cell foam to extend the product's life and maintain its form. They can be used as a standalone device or in conjunction with the patent-pending Thera-Band Foam Roller Wraps+. The Pro Foam Rollers are available in the standard 6" diameter, in both 36" and 12" lengths, and a 6" half round diameter in the 36" length.
All of these Thera-Band products, designed for the demands of in-clinic use, are individually packaged for resale by the practitioner. This enables patients and clients to obtain the same in-clinic benefits when they're at home and on the go. Each product includes detailed exercise instructions featuring general techniques and advanced exercises divided by muscle region.
"We are very excited to bring these new progressive therapy products to the marketplace," stated Paul Timko, Senior Product Manager, Performance Health. "Like the practitioners who rely on our products, we realize the importance of having simple solutions to help individuals increase flexibility and range of motion, strengthen muscles, improve balance and gain better functional movement. Thera-Band is the brand the world's leading professionals trust with their patients' and athletes' outcomes—and have for decades."
These new portable, economical, versatile and easy-to-store Thera-Band solutions effectively and efficiently support in-clinic programs, at-home exercise programs and self-initiated wellness programs.
New from Performance Health - For practitioners who want their patients to use Thera-Band products but don't have the space or desire to retail products, Performance Health has a new program to make sure their patients and clients get the products they need. Here's how it works. The practitioner sends their patients or clients to the Performance Health website to buy products, and when they select the practitioner as the referral source, the practitioner receives a 10% reward on each transaction. Practitioners need to register to benefit from this program. Go to www.PerformanceHealth.com and click "Build My Practice." If a practitioner already sells Thera-Band products, this provides a solution for products they don't inventory. It's an easy and profitable extension of in-clinic selling.
About Performance Health