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Industry News for

3430 W. Main Street, Ste 1
Dothan, Alabama 36305
http://www.massageenvy.com

Susan Boresow joins Massage Envy as Chief Marketing Officer

Brings More Than 25 Years Experience to Health and Wellness Company

Scottsdale, Ariz. (November, 2010) - Massage Envy today announced Susan Boresow has joined the company as Chief Marketing Officer. Boresow comes to Massage Envy with an extensive sales, marketing and advertising background which includes senior-level positions at numerous national and international companies including leading national franchise businesses. At Massage Envy, Boresow will oversee all advertising, marketing and public relations functions for the company which includes more than 630 centers in 42 states.

Most recently, Boresow served as Vice President of Marketing for Pump It Up Management, the parent company for Pump It Up and BounceU brands. In this position, she was responsible for all marketing, advertising and training functions for the national franchise. Prior to Pump It Up, Boresow served as Vice President of Marketing for Austin, Texas-based Sport Clips where she developed a marketing team which exceeded sales and client goals in the company's more than 600 stores.

Other marketing positions held by Boresow include Senior Director of Sales and Field Marketing for Cold Stone Creamery, Vice President of Marketing for Godfather's Pizza, Vice President of Marketing for Mr. Goodcent's Pasta and Subs and Senior Regional Marketing Manager for McDonald's Corporation where she worked for 17 years.

"We are pleased to have Susan on the Massage Envy executive team," said Massage Envy CEO David Humphrey. "Her experience with rapidly-growing national franchises will prove invaluable as Massage Envy continues to add locations and expand our professional, convenient and affordable massage and spa service offerings."

Boresow earned a bachelor's degree in Advertising and Journalism from the University of Kansas and holds a master's in Marketing from Webster University in Kansas City, Missouri.


About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise of massage centers is dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Massage Envy Spa is its newest concept, offering Murad® healthy skin facials as well as therapeutic massages. Founded in 2002, Massage Envy has more than 630 locations in 42 states, with new centers opening every month. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA). For more information, visit www.MassageEnvy.com.

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