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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Industry News for
Massage Envy Ranks 64th on Franchise 500 List; Dallas/Fort Worth Centers Rack Up Record Sales in 2010
Dallas/Fort Worth, TX -- Mar 22, 2011 / Massage Envy continues to climb the rankings on Entrepreneur magazine's 2011 Franchise 500 list. The company ranked 64th overall (up from 88th last year) and 49th in the fastest growing franchise category.
There are 27 Dallas/Ft. Worth area locations, including four centers owned by Massage Envy's Franchisee of the Year. In the last year, DFW area centers,
"Our DFW sales were huge -- a record last year," says Lance O'Pry, Dallas/Fort Worth Regional Developer for Massage Envy. "Due to the success of our core services, we have added additional services, for example aromatherapy massage and deep heat muscle therapy. And we continue to hire across the region - managers, front desk, and licensed massage therapists."
While the strength of the Massage Envy franchise appears to contrast sharply with the lingering economic malaise in the U.S., some economy-related stressors have actually boosted Massage Envy's appeal.
For example, stress-inducing job uncertainty and anxiety over making ends meet have caused many Americans to include low-cost therapeutic massage as an essential routine for staying well.
Additionally, more companies are including therapeutic massage in their wellness programs as a cost-effective way to increase employee health, productivity, problem solving, creative thinking and job satisfaction.
Scientific research shows that therapeutic massage relieves stress, boosts the immune system, promotes physical well-being and even improves mental outlook -- all of which can lower health care costs for companies.
"The strength of the enterprise nationwide and especially here in the Dallas/Fort Worth area illustrates the importance of therapeutic massage and the Massage Envy franchise model in today's economy," says Mr. O'Pry.. "We are very excited about the continued growth of the franchise -- including plans for a new center in Corinth, Texas this Spring. Accompanying our business growth is a strong demand for therapists. Massage therapy is a growing profession that offers flexibility, good pay and an opportunity to help others that many young people should consider as they think about their futures."
Entrepreneur magazine's annual rankings are based on analysis of the financial strength, size, business stability and growth of franchise companies.
Massage Envy is open in 42 states, with 638 centers nationwide and 27 locations in the Dallas/Fort Worth Metroplex. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA).
At Massage Envy, an introductory one-hour massage session (a 50-minute massage and time for consultation and dressing) is just $49. Memberships are available for $59 per month and include a one-hour massage session. Members can enjoy unlimited additional one-hour massage sessions at the $39 member rate.
Massage Envy in Texas and throughout the country has helped popularize massage. Americans visit massage therapists approximately 140 million times a year. The percentage of Americans using massage therapists has more than doubled since 1997.
Log on to www.massageenvy.com to find the nearest Massage Envy center. All centers are open seven days a week.
Massage Envy - Dallas/Fort Worth Locations