Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Industry News for
Massage Envy Announces Signing Of 1,000th Franchise Agreement
Scottsdale, Ariz. (April 10, 2012) – Massage Envy, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today the signing of its 1,000th franchise agreement. Regional Developers Nate McFarland and Lari Jarvis of Hawaii were awarded the agreement for their second clinic, which will join their Oahu location opening this summer.
"We're thrilled to be the ones to sign the 1,000th agreement with Massage Envy and look forward to bringing massage and spa services to Hawaii as early as this summer," said Nate McFarland. "Massage Envy is an incredible brand and we're not surprised that the company is growing at a rapid pace."
This incredible milestone is just one of many achievements for the company currently celebrating its 10-year anniversary. Massage Envy entered the new year with momentum after seeing a 13 percent increase in the opening of new clinics in 2011. The first quarter of 2012 has been a continuation of development success, with March setting a new record of44 franchise agreements signed. Today, there are more than 760 Massage Envy and Massage Envy Spa locations operating in 44 states, making it the largest system of franchised massage clinics in the industry.
"Massage Envy is a special brand evidenced by this rare milestone in franchising," said Massage Envy President and CEO Dave Crisalli. "There are thousands of franchise brands across the country, but only a small percentage ever reach the 1,000-unit mark. I could not be more proud of our franchise partners and all our team members who spend each day enriching the lives of others."
Innovation has been at the heart of Massage Envy since its inception in 2002, and the company continues to deliver on its mission to provide a pathway to wellness, well-being and worth through massage and skin care services. Massage Envy is the world's largest employer of licensed/registered massage therapists with more than 18,000 therapists providing over 250,000 massages every week to a total of more than 1.1 million members.
In 2007, the company launched the Massage Envy Spa to offer affordable, healthy skincare beyond traditional massage therapy. Massage Envy established an exclusive partnership with global skincare leader Murad®. With Murad, Massage Envy Spa customers benefit from facials and skincare products designed by one of the world's foremost leaders in skin health.
Over the next several years, Massage Envy is seeking to expand across the country with Massage Envy Spa leading the way in these development goals. To fuel this growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but do not necessarily need to have a massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Massage Envy and Massage Envy Spa franchisees can expect their initial investment to range from approximately $343,000 to $568,000, including the franchisee fee.
Entrepreneurs interested in exploring franchising opportunities with Massage Envy Spa may contact Lori Merrall at (480) 366-4171 and firstname.lastname@example.org, or visit Massage Envy's franchising website at www.massageenvyfranchise.com/.
About Massage Envy