Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Industry News for
Massage Envy And Arthritis Foundation Host Healing Hands For Arthritis
On September 19, $10 From Every Massage or Facial Benefits the Arthritis Foundation
Scottsdale, Ariz. (August 6, 2012) – Massage Envy and the Arthritis Foundation have joined forces to host the second annual Healing Hands for Arthritis, a one-day national event to build awareness and raise funds to fight arthritis. On September 19, 2012, all of Massage Envy's nearly 800 locations will donate $10 from every one-hour massage or facial to the Arthritis Foundation. Last year, this nationwide event raised nearly $500,000 for the Arthritis Foundation.
"There's no better way to give back than to treat yourself, a friend or family member to a relaxing and rejuvenating massage or facial," said Massage Envy Director of Communications Paula Stapley. "We were overwhelmed by the tremendous support we received for Healing Hands for Arthritis last year and hope that even more of our members and guests come out on September 19th to help fight arthritis, a disease that affects 50 million Americans."
To schedule a massage or facial, contact your local Massage Envy clinic. Reservations are now being accepted on a first-come, first-serve basis. Additionally, Murad®, Massage Envy Spa's exclusive skin care partner, will donate 10 percent of all sales from their products sold at Massage Envy Spa locations during the event to the Arthritis Foundation. BioFreeze and Wyndmere will also donate 10 percent of all retail sales on event day.
"We are pleased to partner with Massage Envy to bring attention to arthritis, the nation's leading cause of disability. Healing Hands for Arthritis will provide support for arthritis education, research, advocacy and other vital programs and services," said Arthritis Foundation President and CEO, Dr. John H. Klippel.
By the year 2030, an estimated 67 million or 25 percent of the projected total adult population will have arthritis. Massage Envy and the Arthritis Foundation share a common understanding about the devastating effects of arthritis on the body and the potential for massage therapy to relieve and control certain symptoms. Massage therapy can play an important role in alleviating the pain and swelling caused by arthritis, improving flexibility and circulation and reducing stress and anxiety.
In addition to hosting Healing Hands for Arthritis, Massage Envy is a national sponsor of the Arthritis Foundation's signature event, Arthritis Walk®. Massage Envy owners from across the country have and will continue to have a presence at their local Arthritis Walk events to share information about the benefits of massage therapy, provide chair massages and support the Arthritis Foundation's mission.
About Massage Envy
Over the past two years, Massage Envy has donated nearly $100,000 to fund clinical research related to the benefits of massage therapy. Recent scientific studies have found that massage therapy increases immune function, decreases stress levels and reduces recovery time in many medical conditions including arthritis.
With consumers visiting massage therapists at least 140 million times a year, it is evident that more Americans are turning to therapeutic massage to relieve the painful symptoms of arthritis and fibromyalgia, while improving circulation, joint flexibility, sleep patterns and an overall sense of well‐being. The experienced, professional therapists at Massage Envy clinics can design effective and customized massage treatments to address the individual needs of any member or guest.