resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Industry News for
Massage Envy Opens Record 800th Clinic In Massachusetts
Wellness Leader Continues Healthy Franchise Growth with 58 New Clinics Opening in 2012
Scottsdale, Ariz. (September 10, 2012) – Massage Envy, the pioneer and national leader of professional, convenient and affordable massage and spa services, today announced the opening of its 800th clinic in Walpole, Mass. This milestone is just the latest achievement for the company currently celebrating its 10th anniversary and an impressive year of growth. To date, Massage Envy has opened 58 new clinics and sold 148 new franchises in 2012.
"The overall strength of the Massage Envy brand and the deep commitment and focus of our franchise partners have resulted in another high performance year. We're thrilled for their success," said Massage Envy President and CEO Dave Crisalli. "With the opening of our 800th clinic, our franchisee Luke Ansty symbolizes the power of franchising, as does our entire brand, which is focused on enriching the lives of members and guests in the communities they serve. Our sharp focus continues around the mission of getting these wonderful wellness products within reach of more and more Americans."
The newest community on a pathway to health and wellness through Massage Envy is Walpole, Mass., just south of Boston. This week, Massage Envy franchisee Luke Ansty opened the 800th clinic at 102 Providence Highway, Walpole, MA 02032.
"We were excited to learn that our clinic was the 800th Massage Envy location to open in the U.S., as it's quite a milestone for the company," said Ansty. "We've been welcomed to Walpole with open arms and look forward to enriching the lives of our guests and members through massage and spa services."
There are 800 Massage Envy and Massage Envy Spa locations operating in 45 states, making it the largest system of franchised massage clinics in the industry. Innovation has been at the heart of Massage Envy since its inception in 2002, and the company continues to deliver on its mission to provide a pathway to wellness, well-being and worth through massage and skin care services. Massage Envy is the world's largest employer of licensed/registered massage therapists with more than 18,000 therapists providing over 300,000 massages every week to a total of more than 1.2 million members.
In 2007, the company launched Massage Envy Spa to offer affordable, healthy skincare beyond traditional massage therapy. Massage Envy established an exclusive partnership with global skincare leader Murad®. With Murad, Massage Envy Spa customers benefit from facials and skincare products designed by one of the world's foremost leaders in skin health.
Over the next several years, Massage Envy is seeking to expand across the country with Massage Envy Spa leading the way in these development goals. To fuel this growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but do not necessarily need to have a massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Massage Envy and Massage Envy Spa franchisees can expect their initial investment to range from approximately $352,000 – $569,000, including the franchisee fee.
Entrepreneurs interested in exploring franchising opportunities with Massage Envy may contact Lori Merrall at (480) 366-4171 and firstname.lastname@example.org, or visit Massage Envy's franchising website at massageenvyfranchise.com.
About Massage Envy