Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Industry News for
Massage Envy® Raises Nearly $680,000 For Arthritis Foundation During Healing Hands For Arthritis
More than 800 Clinics Ban Together to Raise Funds and Awareness to Fight the Disease
Scottsdale, Ariz. (October 04, 2012) – Massage Envy, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today it raised $678,173 during the second annual Healing Hands for Arthritis. The one-day national event took place at more than 800 Massage Envy clinics on September 19, 2012 where $10 from every massage and facial was donated to the Arthritis Foundation to benefit the organization's mission to prevent, control and cure arthritis. In total, Massage Envy has raised more than $1 million in two, one-day Healing Hands for Arthritis events.
"The support we received this year for Healing Hands for Arthritis was incredible and we can't thank all of our members and guests enough for participating," said Massage Envy Director of Communications Paula Stapley. "Additionally, we are so proud of the dedication and enthusiasm of our franchisees, regional developers, therapists and clinic staff who truly made this event a success. We look forward to next year's Healing Hands for Arthritis event and to continuing our partnership with the Arthritis Foundation."
During the event, Murad®, Massage Envy Spa's exclusive skin care partner, donated 10 percent of all sales from their products sold at Massage Envy Spa locations to the Arthritis Foundation. BioFreeze and Wyndmere also donated 10 percent of their retail sales to the cause.
"We are pleased to partner with Massage Envy and bring attention to arthritis, the nation's leading cause of disability," said Arthritis Foundation President and CEO, Dr. John H. Klippel. "The funds raised during Healing Hands for Arthritis will provide support for arthritis education, research, advocacy and other vital programs and services."
Today, arthritis affects 50 million adults and 300,000 children. By the year 2030, an estimated 67 million or 25 percent of the projected total adult population will have arthritis. Massage Envy and the Arthritis Foundation share a common understanding about the devastating effects of the disease on the body and the potential for massage therapy to relieve and control certain symptoms. Massage therapy can play an important role in alleviating the pain and swelling caused by arthritis while improving flexibility and circulation, and reducing stress and anxiety.
In addition to hosting Healing Hands for Arthritis, Massage Envy is a national sponsor of the Arthritis Foundation's other signature event, Arthritis Walk®. Massage Envy owners from across the country have and will continue to have a presence at their local Arthritis Walk events to share information about the benefits of massage therapy, provide chair massages and support the Arthritis Foundation's mission.
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