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How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Industry News for
Massage Envy® Raises Nearly $680,000 For Arthritis Foundation During Healing Hands For Arthritis
More than 800 Clinics Ban Together to Raise Funds and Awareness to Fight the Disease
Scottsdale, Ariz. (October 04, 2012) – Massage Envy, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today it raised $678,173 during the second annual Healing Hands for Arthritis. The one-day national event took place at more than 800 Massage Envy clinics on September 19, 2012 where $10 from every massage and facial was donated to the Arthritis Foundation to benefit the organization's mission to prevent, control and cure arthritis. In total, Massage Envy has raised more than $1 million in two, one-day Healing Hands for Arthritis events.
"The support we received this year for Healing Hands for Arthritis was incredible and we can't thank all of our members and guests enough for participating," said Massage Envy Director of Communications Paula Stapley. "Additionally, we are so proud of the dedication and enthusiasm of our franchisees, regional developers, therapists and clinic staff who truly made this event a success. We look forward to next year's Healing Hands for Arthritis event and to continuing our partnership with the Arthritis Foundation."
During the event, Murad®, Massage Envy Spa's exclusive skin care partner, donated 10 percent of all sales from their products sold at Massage Envy Spa locations to the Arthritis Foundation. BioFreeze and Wyndmere also donated 10 percent of their retail sales to the cause.
"We are pleased to partner with Massage Envy and bring attention to arthritis, the nation's leading cause of disability," said Arthritis Foundation President and CEO, Dr. John H. Klippel. "The funds raised during Healing Hands for Arthritis will provide support for arthritis education, research, advocacy and other vital programs and services."
Today, arthritis affects 50 million adults and 300,000 children. By the year 2030, an estimated 67 million or 25 percent of the projected total adult population will have arthritis. Massage Envy and the Arthritis Foundation share a common understanding about the devastating effects of the disease on the body and the potential for massage therapy to relieve and control certain symptoms. Massage therapy can play an important role in alleviating the pain and swelling caused by arthritis while improving flexibility and circulation, and reducing stress and anxiety.
In addition to hosting Healing Hands for Arthritis, Massage Envy is a national sponsor of the Arthritis Foundation's other signature event, Arthritis Walk®. Massage Envy owners from across the country have and will continue to have a presence at their local Arthritis Walk events to share information about the benefits of massage therapy, provide chair massages and support the Arthritis Foundation's mission.
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