Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Industry News for SpaCare Group
SpaEquip, Inc. introduces THE SPACARE GROUP
February 22, 2012 Calistoga, CA - SpaEquip, Inc. is pleased to announce the early 2012 launch of the SpaCare Group, a new division dedicated to bringing world-class skin care products and caring service to the spa industry. With 5 dedicated sales and training professionals located in different areas of the country, this dream team of respected spa and skin care experts has been assembled to present premier products from around the world. A natural extension of the services offered by SpaEquip, taking advantage of the company's reputation and extensive contacts, the SpaCare Group is a new organization dedicated exclusively to representing leading skin care, body care, and nail care products in the USA.
Multi-line – Our portfolio of product lines provides an answer for every type of spa, in terms of product concept, performance and price. After a year of research on skin care trends and the needs of spas, we chose brands uniquely positioned to fill those needs.
Strong, experienced product sales and training team – Our Territory Sales and Training Managers understand the business of spa from the ground up, with experience owning, managing and working in spas. They know how to educate, motivate and inspire spa practitioners. They are dedicated to bringing their experience and success to our clients.
Culture of care – We have adopted an attitude of care, and our objective is to have our Territory Managers provide clients with our own unique style of caring support. We felt this was so important that we named the company after it. Our SpaCare team wants to make a difference in the industry we love.
Sodashi • Made in Australia, this luxury brand is results-oriented, pure, and 100% chemical free. It is featured at some of the most prestigious spa properties around the world, including the spa at Four Seasons Hotel George V, Paris.
Esthederm • This classic French line provides accessible luxury with a strong performance orientation, proprietary patented products, and an award-winning sun care line.
BioOrigin • Already a massage product leader in Canada with natural, healing therapies, this is the new standard in the USA - created for massage therapists by massage therapists.
Dr.'s Remedy • This 'physician's brand' of nail care products is free from toxins and enriched with natural healing ingredients, with formulas created to provide shine and durability for an extended period.
Melanie Edwards has accumulated a dynamic and diverse career experience exclusively within the luxury spa and professional skin care markets for over 30 years, including sales & marketing, training & education, brand development & advocacy, strategic planning, public relations & advertising, development of product concepts, and treatment protocols & retail strategies.
Ms. Edwards began her career as one of the first licensed estheticians in California. She had the good fortune to meet Robert Diemer, who became her mentor in the skin care industry. With his guidance and support, Ms. Edwards found her passion in the development and execution of training programs for product companies. This experience gave her the opportunity to travel to Europe discover the world of the spa lifestyle and therapies. Inspired by her travels, Ms. Edwards opened Essentiels Beauty Clinic in 1991 in Boulder, Colorado and expanded its operations in 1997. The new concept, Essentiels Spa, became the premier day spa on the front range. After selling the company in 2001, Ms. Edwards moved to New York and was the Vice President of Spa Development and Director of Education for Decléor North America and Carita Paris. In 2003, Ms. Edwards accepted the role of Senior Vice President for the newly formed spa division for the international fashion and beauty group, Puig. A leader in the spa industry and esthetic community since 1978, Ms. Edwards is a recognized businesswoman, training and education executive, and product and concept development specialist. Her expertise is sought after by industry associations and trade magazines. Ms. Edwards believes in giving back to the industry she loves and currently serves as a volunteer for the ISPA Speaker's Task Force. She is also a past Board Member and has contributed regularly and enthusiastically to the organization since 1994.
Ms. Frazier began her career in The fashion industry as a buyer & stylist for 5 years until she was inspired to join the beauty industry. She expanded her experience as a licensed esthetician and hair stylist for 5 more years, and parlayed that first-hand knowledge into beauty industry sales. Jeannie spent the next 7 years in sales and training for Renee Furterer, the Paris-based hair care brand, and traveled to France for several education and development conferences.
Ms Frazier then moved on to New York City to help with product launch for Bumble & Bumble hair care. While in New York, she met supermodel Christy Turlington, and was invited to help launch Turlington's "Sundari" brand in the U.S. and Europe. After 7 years with Sundari, Jeannie moved into medical skin care and worked as the Director of Sales for cosmeceutical company, Luzerne Labs in New York. Jeannie is a member of ISPA and NESA.
"I am very excited to be a part of the SpaCare Group team! Relationships are a big part of success in the industry, along with listening and truly caring about our clients' needs. This will bring much success and reward!"
Jamie worked for IBM as a Systems Engineer and Account Executive for 13 years. After moving to the Napa Valley, Jamie became determined to begin a career as a Massage Therapist and Esthetician, and joined Meadowood Resort & Spa as a practitioner. She was promoted to Spa Director, and took the spa from an accessory to a feature of the property. Within 4 months, retail sales to service ratios went from 17% to 90%. Meadowood was one of the first spas to implement a GWT, offering every guest a gift after their treatment. This program allowed the practitioner to present the gift along with homecare recommendations.
After leaving Meadowood, Jamie joined BABOR Cosmetics America where she secured the largest national corporate account in their history. From BABOR Educator to Western Regional Director and finally Vice President of North America, Jamie was able to duplicate those same business-building principals to spas across the country. Key accounts include Nob Hill Spa at the Huntington Hotel, Sonoma Mission Inn, Spa at Doral, The Spa at La Quinta, La Costa, Grand Wailea, The Spa at Pebble Beach, The Regent Beverly Wilshire, Rock Resorts, Ritz Carlton's, The Spa at The Hotel, Las Vegas, to name a few. Jamie received awards from BABOR Cosmetics America for "Most Sales Growth" in 2004, and was named "2006 Employee of the Year" in Germany for outstanding achievement. Jamie was presented "The Art of Achievement" at the 2006 ISPA Annual Conference & Expo.
"I am thrilled to become part of the SpaCare Group. Now is the time to breathe new life into the industry. My mantra: 'Provide my clients with an experience they will remember forever!' I believe that retail is the true measure of our success. If the guest leaves with a bag full of products, they are very happy!"
Ms. Ochoa is a licensed esthetician with more than 10 years of experience in the beauty industry . She has knowledge in a variety of aspects of the skincare business, including education, sales, medical aesthetics, management and ownership . For 8 years, she was part owner of Elegance Day Spa in Southern California . Out of that, her passion and enthusiasm for the beauty industry grew to include more involvement in sales and skincare education. She was able to expanded her involvement as an Account Executive at NuFACE®, a Carol Cole Company specializing in micro-current technology . Most recently, she was the Regional Sales Manager & Educator at Brazilian GlossTM. She has been a skincare & beauty educator and keynote speaker at ICES, ISSE, and IHS, and has been a guest speaker at Bellus Academy and Paul Mitchell® School. In a rapidly-advancing field, Shyomi continues to learn and enhance her skills by attending advanced skin care symposiums around the world, including London, Rome and Perpignan, France.
"Even though I am at times in a position to inform others, I feel it is very important to continue to educate myself. An educator must stay on top of the latest and greatest in an industry that is constantly changing, with new technology and more advanced products at every turn. This is my passion, I love to learn, and one can never learn too much! As part of the SpaCare team, I am excited and feel privileged to be working with some of the most amazing people in the industry."