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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Industry News for SpaCare Group
SpaEquip, Inc. introduces THE SPACARE GROUP
February 22, 2012 Calistoga, CA - SpaEquip, Inc. is pleased to announce the early 2012 launch of the SpaCare Group, a new division dedicated to bringing world-class skin care products and caring service to the spa industry. With 5 dedicated sales and training professionals located in different areas of the country, this dream team of respected spa and skin care experts has been assembled to present premier products from around the world. A natural extension of the services offered by SpaEquip, taking advantage of the company's reputation and extensive contacts, the SpaCare Group is a new organization dedicated exclusively to representing leading skin care, body care, and nail care products in the USA.
Multi-line – Our portfolio of product lines provides an answer for every type of spa, in terms of product concept, performance and price. After a year of research on skin care trends and the needs of spas, we chose brands uniquely positioned to fill those needs.
Strong, experienced product sales and training team – Our Territory Sales and Training Managers understand the business of spa from the ground up, with experience owning, managing and working in spas. They know how to educate, motivate and inspire spa practitioners. They are dedicated to bringing their experience and success to our clients.
Culture of care – We have adopted an attitude of care, and our objective is to have our Territory Managers provide clients with our own unique style of caring support. We felt this was so important that we named the company after it. Our SpaCare team wants to make a difference in the industry we love.
Sodashi • Made in Australia, this luxury brand is results-oriented, pure, and 100% chemical free. It is featured at some of the most prestigious spa properties around the world, including the spa at Four Seasons Hotel George V, Paris.
Esthederm • This classic French line provides accessible luxury with a strong performance orientation, proprietary patented products, and an award-winning sun care line.
BioOrigin • Already a massage product leader in Canada with natural, healing therapies, this is the new standard in the USA - created for massage therapists by massage therapists.
Dr.'s Remedy • This 'physician's brand' of nail care products is free from toxins and enriched with natural healing ingredients, with formulas created to provide shine and durability for an extended period.
Melanie Edwards has accumulated a dynamic and diverse career experience exclusively within the luxury spa and professional skin care markets for over 30 years, including sales & marketing, training & education, brand development & advocacy, strategic planning, public relations & advertising, development of product concepts, and treatment protocols & retail strategies.
Ms. Edwards began her career as one of the first licensed estheticians in California. She had the good fortune to meet Robert Diemer, who became her mentor in the skin care industry. With his guidance and support, Ms. Edwards found her passion in the development and execution of training programs for product companies. This experience gave her the opportunity to travel to Europe discover the world of the spa lifestyle and therapies. Inspired by her travels, Ms. Edwards opened Essentiels Beauty Clinic in 1991 in Boulder, Colorado and expanded its operations in 1997. The new concept, Essentiels Spa, became the premier day spa on the front range. After selling the company in 2001, Ms. Edwards moved to New York and was the Vice President of Spa Development and Director of Education for Decléor North America and Carita Paris. In 2003, Ms. Edwards accepted the role of Senior Vice President for the newly formed spa division for the international fashion and beauty group, Puig. A leader in the spa industry and esthetic community since 1978, Ms. Edwards is a recognized businesswoman, training and education executive, and product and concept development specialist. Her expertise is sought after by industry associations and trade magazines. Ms. Edwards believes in giving back to the industry she loves and currently serves as a volunteer for the ISPA Speaker's Task Force. She is also a past Board Member and has contributed regularly and enthusiastically to the organization since 1994.
Ms. Frazier began her career in The fashion industry as a buyer & stylist for 5 years until she was inspired to join the beauty industry. She expanded her experience as a licensed esthetician and hair stylist for 5 more years, and parlayed that first-hand knowledge into beauty industry sales. Jeannie spent the next 7 years in sales and training for Renee Furterer, the Paris-based hair care brand, and traveled to France for several education and development conferences.
Ms Frazier then moved on to New York City to help with product launch for Bumble & Bumble hair care. While in New York, she met supermodel Christy Turlington, and was invited to help launch Turlington's "Sundari" brand in the U.S. and Europe. After 7 years with Sundari, Jeannie moved into medical skin care and worked as the Director of Sales for cosmeceutical company, Luzerne Labs in New York. Jeannie is a member of ISPA and NESA.
"I am very excited to be a part of the SpaCare Group team! Relationships are a big part of success in the industry, along with listening and truly caring about our clients' needs. This will bring much success and reward!"
Jamie worked for IBM as a Systems Engineer and Account Executive for 13 years. After moving to the Napa Valley, Jamie became determined to begin a career as a Massage Therapist and Esthetician, and joined Meadowood Resort & Spa as a practitioner. She was promoted to Spa Director, and took the spa from an accessory to a feature of the property. Within 4 months, retail sales to service ratios went from 17% to 90%. Meadowood was one of the first spas to implement a GWT, offering every guest a gift after their treatment. This program allowed the practitioner to present the gift along with homecare recommendations.
After leaving Meadowood, Jamie joined BABOR Cosmetics America where she secured the largest national corporate account in their history. From BABOR Educator to Western Regional Director and finally Vice President of North America, Jamie was able to duplicate those same business-building principals to spas across the country. Key accounts include Nob Hill Spa at the Huntington Hotel, Sonoma Mission Inn, Spa at Doral, The Spa at La Quinta, La Costa, Grand Wailea, The Spa at Pebble Beach, The Regent Beverly Wilshire, Rock Resorts, Ritz Carlton's, The Spa at The Hotel, Las Vegas, to name a few. Jamie received awards from BABOR Cosmetics America for "Most Sales Growth" in 2004, and was named "2006 Employee of the Year" in Germany for outstanding achievement. Jamie was presented "The Art of Achievement" at the 2006 ISPA Annual Conference & Expo.
"I am thrilled to become part of the SpaCare Group. Now is the time to breathe new life into the industry. My mantra: 'Provide my clients with an experience they will remember forever!' I believe that retail is the true measure of our success. If the guest leaves with a bag full of products, they are very happy!"
Ms. Ochoa is a licensed esthetician with more than 10 years of experience in the beauty industry . She has knowledge in a variety of aspects of the skincare business, including education, sales, medical aesthetics, management and ownership . For 8 years, she was part owner of Elegance Day Spa in Southern California . Out of that, her passion and enthusiasm for the beauty industry grew to include more involvement in sales and skincare education. She was able to expanded her involvement as an Account Executive at NuFACE®, a Carol Cole Company specializing in micro-current technology . Most recently, she was the Regional Sales Manager & Educator at Brazilian GlossTM. She has been a skincare & beauty educator and keynote speaker at ICES, ISSE, and IHS, and has been a guest speaker at Bellus Academy and Paul Mitchell® School. In a rapidly-advancing field, Shyomi continues to learn and enhance her skills by attending advanced skin care symposiums around the world, including London, Rome and Perpignan, France.
"Even though I am at times in a position to inform others, I feel it is very important to continue to educate myself. An educator must stay on top of the latest and greatest in an industry that is constantly changing, with new technology and more advanced products at every turn. This is my passion, I love to learn, and one can never learn too much! As part of the SpaCare team, I am excited and feel privileged to be working with some of the most amazing people in the industry."