Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Industry News for MassageWarehouse.com
Massage Warehouse® Partners With EarthLite® to Create an Exclusive, Customized Portable Massage Table that Supports the Massage Therapy Foundation
Massage Warehouse will debut the Savannah™ Portable Massage Table at the Florida State Massage Therapy Association (FSMTA) Tradeshow, July 8-12, 2009, Booth 719, at Champions Gate, Florida
Bolingbrook, Illinois - July 7, 2009 - Massage Warehouse (www.massagewarehouse.com), the largest supplier of massage equipment and supplies, and EarthLite (www.earthlite.com), the world's largest manufacturer of massage and spa treatment tables, have partnered to create an exclusive portable massage table, the Savannah™. A portion of Savannah sales will be donated to support the Massage Therapy Foundation.
"The Massage Therapy Foundation is excited about the new Savannah table and the unique partnership of Massage Warehouse and EarthLite. This partnership will help further massage research and help bring massage therapy to more people around the globe," says Diana Thompson, President of the Massage Therapy Foundation.
Savannah is an exclusive, one-of-a-kind portable massage table that will be distributed solely by Massage Warehouse. The Savannah features a hardwood Maple frame, sturdy Birch decking, 2 1/2" cushioning system, unique half-Reiki and half-standard endplates, dual wooden headrest outlets and more. The table will be sold as a value package that includes an EarthLite deluxe adjustable headrest, face cushion and single pocket carry case. Ten dollars of the proceeds from every Savannah sold will be donated to the Massage Therapy Foundation, a 501(c)(3) tax-exempt, public charity that promotes research, community service and education in the field of therapeutic massage and bodywork.
"The Savannah is a beautiful, eco-friendly, portable massage table that is packed with professional features in a distinct, rich espresso semi-gloss, water-based lacquer and warm latte colored Natursoft™ PU-free upholstery," says Jim Chenevey, President and CEO of EarthLite. "But the real beauty of the table is its continual gift back to the massage industry."
"We were looking to create an exclusive table for our customers, but wanted it to be more than a unique, eco-friendly table at an incredible value," says Heather Zdan, Vice President of Marketing at Massage Warehouse. "Partnering with EarthLite provided the opportunity that Massage Warehouse wanted. Our mutual donation program is what really sets this table apart and is a direct extension of Massage Warehouse's mission to help and support the massage industry."
About Massage Warehouse
Massage Warehouse, a division of Scrip Companies (www.scripcompanies.com), is headquartered in Bolingbrook, Illinois. Massage Warehouse has become the number one supplier of massage equipment and supplies by providing the industry with high quality, professional products at a fair price for over 20 years. Massage Warehouse takes great pride in being a long-time trusted resource to massage professionals - providing them with the equipment, supplies and educational information they need to succeed.
EarthLite is headquartered in Vista, California with operations on three continents. EarthLite and its affiliates are one of the oldest and largest massage and spa table manufacturers in the world. EarthLite maintains an unwavering commitment to making exceptional quality products with eco-friendly materials and processes.
About Massage Therapy Foundation
The mission of the Massage Therapy Foundation is to advance the knowledge and practice of massage therapy by supporting scientific research, education, and community service. Since 1990, the Foundation has granted over $300,000 to dozens of outreach initiatives, including massage programs that increase the self-esteem of severely burned kids at Camp Hope, decrease the occurrence of illness in orphans in South Africa, and bring hope to survivors of torture; and over $500,000 to fund research that explores, for example, the psychotherapeutic effects of massage for people with cancer, and the ability for massage to enhance movement in seniors. At least 75% of money donated to the Foundation directly funds our granting initiatives.