Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Industry News for Biotone
BIOTONE Grants Support Massage Therapy Foundation
2010 Community Service Projects
BIOTONE Funded Projects Focus on Role of Massage Therapy to Relieve Pain
SAN DIEGO, CA - September 9, 2010 - BIOTONE today announced its annual donation to support two Massage Therapy Foundation funded community service projects. BIOTONE's $15,000 donation is part of the company's ongoing support for the Massage Therapy Foundation's granting program. BIOTONE funded projects for 2010 enable public health service centers to integrate massage therapy with conventional medical treatment to help individuals suffering from chronic pain and injuries.
Ruth Werner, president of the Massage Therapy Foundation, said, "BIOTONE demonstrates an unwavering commitment to extending the healing benefits of massage therapy to individuals being served through community-based programs. In addition to the invaluable contribution to these local communities, BIOTONE's support continues to shed light on how alternative therapies work to improve health and well-being."
About the BIOTONE Funded Projects
Outside In is a center that provides primary health care and integrated health options to more than 7,400 homeless and low-income people in Portland, Ore., who suffer from substance abuse, mental illness and chronic diseases. The center's director, John Dukes, and staff members have realized how tremendously powerful and transformative massage therapy can be for homeless people and those with severe mental illnesses. The BIOTONE grant will allow Outside In to hire a part-time massage therapist to provide four hours of 50-minute therapeutic massages a week to at least 200 clients over the course of a year.
"Massage Therapy for Indigenous Women of Cabo Corrientes, Mexico," under the direction of project leader Leslie Korn, will expand the services of the Center for Traditional Medicine, a small public health service, to improve community health standards in several rural villages outside the popular Mexican tourist area of Puerto Vallarta. The grant will help to expand treatment for those suffering from chronic pain as well as from untreated or insufficiently treated injuries.
Two massage therapists will give one-hour massages in the clinic or travel off site as necessary to reach immobilized clients, many of whom work in the fields, tend their families in inadequate conditions, travel rough terrain by foot, and correspondingly suffer from osteoarthritis of the elbows, hands, and knees. Massage therapy is meant to provide solutions for pain resolution and mobility and promote self-care.
"The Massage Therapy Foundation program gives us an opportunity to not only give back to communities, but also to further explore the incredible potential of massage therapy to work alongside conventional medicine to heal the mind and body," said Jean Shea, BIOTONE president. "We greatly value the opportunity to be a part of such a unique and instructional program and look forward to many more years and many more projects that contribute to communities and to the expanded role of massage therapy in mainstream healthcare."
About the Massage Therapy Foundation
The Massage Therapy Foundation is a 501 (C) 3 public charity, with a mission to advance the knowledge and practice of massage by supporting scientific research, education, and community service. For more information on the Foundation, please visit www.massagetherapyfoundation.org.