Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Industry News for
Massage Heights Announces New Chairman of the Board of Managers
Massage Heights, a family-owned wellness franchise with 109 locations across the U.S. and Canada, announced today that David Humphrey, a prominent franchise industry consultant and the former CEO of Massage Envy Spa, has joined Massage Heights as Chairman of the Board of Managers. Humphrey will help guide the accelerating growth of Massage Heights as it enhances and expands its service offerings throughout the United States and Canada while also preparing for a wider international rollout.
Through his investment and advisory services firm, DTH Capital Ventures, Humphrey has consulted with a wide variety of franchise companies, large and small, and worked closely with several private equity firms that invest in the franchise industry. “I know what it takes to build a great franchise brand,” Humphrey said, “and I see all the ingredients for breakthrough success in Massage Heights. They combine a great business concept with caring family ownership to deliver exceptional support to their franchisees. And their franchisees become true Strategic-partners, and deliver an extraordinary wellness experience to the Members they serve in their body + face Retreats.”
Massage Heights also announced the elevation of Shane Evans, currently acting as Vice President to the role of President while also maintaining her additional role of Chief Operating Officer. In her new position, Evans will now be fully responsible for managing all aspects of the day-to-day operations and leading the franchise network, allowing CEO Glenn Franson to devote more of his time to strategic ventures currently in development.
“As the head of a large and growing family business, I want to combine the values and personal touch of committed family ownership with the expertise of leading franchise and wellness-industry professionals,” said Glenn Franson, Massage Heights CEO. “Welcoming David Humphrey to our team alongside myself, Shane Evans as President and COO and Wayne Evans our Founder, we will truly combine the best of both worlds.”
“We are already growing dramatically, with 30 new Retreats in development and 75 new locations projected to open this year,” Shane Evans added. “We just celebrated our tenth anniversary of making therapeutic massage and skin care services affordable and convenient for people from all walks of life, and we continue to be inspired by the opportunity to help our franchisees build great businesses and elevate our Guests’ lives every day.”
Massage Heights Founder Wayne Evans concluded: “Joining forces with David Humphrey will help us move ahead even further and faster in our rapidly growing industry.”
Massage Heights offers a variety of custom massage modalities, including Deep Tissue, Swedish, Sports Therapy, Prenatal and Reflexology, as well as custom dermalogica® skin treatments, including Anti-Aging, Sensitive Skin, Clear Skin and Brightening. Therapeutic experience-enhancing add-on services called “Elevations” include a Reviving Foot Scrub, Revitalizing Face Massage, Hot Stone Therapy, Active Therapy, Skin Enriching, Skin Refining, Skin Purifying and all-natural aromatherapy. For more information on Massage Heights please visit www.massageheights.com and www.facebook.com/MassageHeights, and follow on Twitter @Massage_Hghts.
Founded in San Antonio, Texas, in 2004, Massage Heights is a family owned franchise massage and skin therapy company built on a membership model that makes regular massage and skin therapy affordable, while still providing the personal service available at a five-star resort. The company’s mission is to help people incorporate convenient, high-quality, therapeutic massages and facials into their lives so that they can elevate the everyday and enhance their physical and emotional wellness. In an exploding industry, the company has more than 100 operating franchise locations in the United States and Canada and plans to open a total of 1,200 locations within the next five years. The company was featured on the CBS hit reality series Undercover Boss in December 2013, was ranked 33rd Top Franchise to own in 2013 by Franchise Business Review, ranked 259 in Entrepreneur Magazine’s Franchise 500 list for 2014, in Franchise Times’ Next 300 list for 2013, cited in USA Today Top Franchise for Minorities for 2013, recognized in Franchise Times as one of the smartest growing companies in franchising for 2014, and is a member of the International Franchise Association (IFA).