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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Industry News for
Massage Heights Announces New Chairman of the Board of Managers
Massage Heights, a family-owned wellness franchise with 109 locations across the U.S. and Canada, announced today that David Humphrey, a prominent franchise industry consultant and the former CEO of Massage Envy Spa, has joined Massage Heights as Chairman of the Board of Managers. Humphrey will help guide the accelerating growth of Massage Heights as it enhances and expands its service offerings throughout the United States and Canada while also preparing for a wider international rollout.
Through his investment and advisory services firm, DTH Capital Ventures, Humphrey has consulted with a wide variety of franchise companies, large and small, and worked closely with several private equity firms that invest in the franchise industry. “I know what it takes to build a great franchise brand,” Humphrey said, “and I see all the ingredients for breakthrough success in Massage Heights. They combine a great business concept with caring family ownership to deliver exceptional support to their franchisees. And their franchisees become true Strategic-partners, and deliver an extraordinary wellness experience to the Members they serve in their body + face Retreats.”
Massage Heights also announced the elevation of Shane Evans, currently acting as Vice President to the role of President while also maintaining her additional role of Chief Operating Officer. In her new position, Evans will now be fully responsible for managing all aspects of the day-to-day operations and leading the franchise network, allowing CEO Glenn Franson to devote more of his time to strategic ventures currently in development.
“As the head of a large and growing family business, I want to combine the values and personal touch of committed family ownership with the expertise of leading franchise and wellness-industry professionals,” said Glenn Franson, Massage Heights CEO. “Welcoming David Humphrey to our team alongside myself, Shane Evans as President and COO and Wayne Evans our Founder, we will truly combine the best of both worlds.”
“We are already growing dramatically, with 30 new Retreats in development and 75 new locations projected to open this year,” Shane Evans added. “We just celebrated our tenth anniversary of making therapeutic massage and skin care services affordable and convenient for people from all walks of life, and we continue to be inspired by the opportunity to help our franchisees build great businesses and elevate our Guests’ lives every day.”
Massage Heights Founder Wayne Evans concluded: “Joining forces with David Humphrey will help us move ahead even further and faster in our rapidly growing industry.”
Massage Heights offers a variety of custom massage modalities, including Deep Tissue, Swedish, Sports Therapy, Prenatal and Reflexology, as well as custom dermalogica® skin treatments, including Anti-Aging, Sensitive Skin, Clear Skin and Brightening. Therapeutic experience-enhancing add-on services called “Elevations” include a Reviving Foot Scrub, Revitalizing Face Massage, Hot Stone Therapy, Active Therapy, Skin Enriching, Skin Refining, Skin Purifying and all-natural aromatherapy. For more information on Massage Heights please visit www.massageheights.com and www.facebook.com/MassageHeights, and follow on Twitter @Massage_Hghts.
Founded in San Antonio, Texas, in 2004, Massage Heights is a family owned franchise massage and skin therapy company built on a membership model that makes regular massage and skin therapy affordable, while still providing the personal service available at a five-star resort. The company’s mission is to help people incorporate convenient, high-quality, therapeutic massages and facials into their lives so that they can elevate the everyday and enhance their physical and emotional wellness. In an exploding industry, the company has more than 100 operating franchise locations in the United States and Canada and plans to open a total of 1,200 locations within the next five years. The company was featured on the CBS hit reality series Undercover Boss in December 2013, was ranked 33rd Top Franchise to own in 2013 by Franchise Business Review, ranked 259 in Entrepreneur Magazine’s Franchise 500 list for 2014, in Franchise Times’ Next 300 list for 2013, cited in USA Today Top Franchise for Minorities for 2013, recognized in Franchise Times as one of the smartest growing companies in franchising for 2014, and is a member of the International Franchise Association (IFA).