Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Industry News for Performance Health
Biofreeze, Massage Envy Spa and Bon Vital' Announce New Massage Therapy Student Grant Program
The Successful Hands Grant Program™, launched through the collaborative efforts of Biofreeze®, Massage Envy Spa® and Bon Vital'®, supports the professional massage therapy student and their schools. Students can apply for one of five $1,000 grants. In addition, each winner’s school will receive a $500 grant and a $500 product package.
The grant application process requires students to complete an essay of 200 words or less on “What does being a successful massage therapist mean to me?” Applications must be received by October 15, 2014 and will be accepted online at www.SuccessfulHandsGrants.com beginning June 1, 2014.
The grant funds can be used for program fees, books and supplies, licensing, association membership or to purchase product and equipment. A team of industry representatives will review the submissions to choose the five winners. Winners will be notified no later than December 1, 2014.
“Since our inception, Massage Envy Spa has been dedicated and committed to massage therapy schools and students. The work that students are learning is very important for the health and wellness of Americans across this country,” stated CG Funk, Vice President, Industry Relations and Product Development, Massage Envy Spa Franchising. “We believe deeply in the healing power of touch and commend massage therapy students for choosing this life-changing career. Submit an application, inspire us with your hopes and aspirations, and you may be one of the lucky recipients of a Successful Hands grant.”
“We recognize that the health, vitality and strength of any profession are a function of the people who make up that profession. By supporting massage schools and their students, we know that we’re making an investment that benefits us all,” added Marshal Dahneke, President and CEO, Performance
Health/Biofreeze and Bon Vital' brands. “We encourage all massage therapy students to participate in this program and wish them all the best of luck.”
View the program announcement video here.
Like us on Facebook www.Facebook.com/SuccessfulHandsGrants
About Massage Envy Spa
Massage Envy Spa is the pioneer and national leader of affordable massage and spa services. Nearly a decade ago, Massage Envy Spa was launched to create a completely new category in the wellness industry. Our intention was to promote a healthy lifestyle through affordable massage and spa services. As it turned out, people liked this idea and there are now over 950 Massage Envy Spa locations in the United States. After almost 3 million facials, 70 million massages and nearly a decade as the industry leader, Massage Envy Spa holds true to our mission: To provide a pathway to wellness through professional, convenient and affordable massage therapy and spa services.
About Biofreeze Pain Reliever
Biofreeze® Pain Reliever is the #1 clinically used and recommended topical analgesic. For over 20 years, Biofreeze products have been helping people reduce their pain and manage discomfort. This market leading topical analgesic provides relief for millions of individuals suffering from sore or strained muscles, shoulder and arm discomfort, neck, hip and leg pain, back pain, painful joints, ankle and foot pain, and pain associated with bruising or arthritis.
About Bon Vital'
At Bon Vital', we use science and innovation to create products that are not only wellness for the skin, but also good for the environment, ensuring a better world for all of us to live in. Founded in 1988, the Bon Vital' laboratory is a state-of-the-art research facility dedicated to bringing health care professionals superior quality and all natural & organic products. We design, manufacture and package all of our products in-house from formulas that we have developed.
About Performance Health
Featuring leading brands like Biofreeze®, Bon Vital'® Prossage® and TheraBand™, Performance Health offers a broad portfolio of products for the massage, therapy, rehabilitation, wellness, podiatric and performance markets.