Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Industry News for Biotics Research Corp.
Biotics Research Launches Gluten-Free Awareness Campaign
FOR IMMEDIATE RELEASE
Contact: Debra Fish
Biotics Research Corporation
6801 Biotics Research Drive
Rosenberg, Texas 77471
Biotics Research Launches Gluten-Free Awareness Campaign
Rosenberg, TX – February 20th, 2014 – Biotics Research Corporation, the industry leader in the development of superior, gluten-free nutritional supplements, has launched a full campaign to bring awareness to both healthcare providers and patients on the importance of gluten-free nutritional supplements.
“With such a large percentage of the population sensitive to gluten on some level, it’s imperative that patients take supplements that are free of gluten,” explained Denis DeLuca, President of Biotics Research. “We understand the challenges those with a gluten sensitivity face when trying to maintain a gluten-free diet, which is why we’ve taken great care to ensure that all of our products are gluten-free.”
Research shows that as many as 10 percent of the U.S. population has some level of gluten sensitivity. Gluten is problematic for those with gluten sensitivity because it inhibits the body’s ability to absorb nutrients and defend against would-be pathogens. The detrimental impact of gluten on the body for those with gluten sensitivity results in a variety of symptoms, including bloating, abdominal discomfort, pain, diarrhea, headaches and migraines, lethargy, attention-deficit disorder, muscular disturbances, bone and joint pain, among others. Given that gluten is ubiquitous in the standard American diet, eliminating it can be a challenge.
People with gluten sensitivity often fail to consider whether their supplements contain gluten. Biotics Research has taken the guesswork for both providers and patients from having to choose the right supplements as its entire catalog of almost 300 products are gluten free – and they always have been!
Biotics Research is creating print and online marketing and educational materials in its efforts to bring awareness to both practitioners and patients.
“More and more people are learning that many of the symptoms they’ve been having for years are a result of some level of gluten sensitivity,” added Denis. “And we understand that eliminating gluten from a diet can be a difficult challenge. Our gluten-free supplements are the perfect solution because those with gluten sensitivity no longer have to worry about whether the supplements they’re taking to try to improve and support their health could in fact be hindering it.”
To learn more about Biotics Research Corporation and its gluten-free catalog of supplements, please visit www.BioticsResearch.com or download the Biotics Research Mobile App at the Apple® App Store or Google® Play Store.
About Biotics Research Corporation
Biotics Research Corporation has been a leading manufacturer of specially designed, gluten-free nutritional supplements for nearly forty years. Our mission remains constant: to be the benchmark of excellence in nutritional science, technology and service, providing the clinician and their patients with reliable, innovative products of superior quality. Visit www.BioticsResearch.com.