resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
MUIH Launches Doctoral Degree Programs
Maryland University of Integrative Health recently announce it will now offer doctoral degrees.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Ancient Chinese Medicine Meets Modern Anatomy Dissection
Have you ever thought it would be beneficial to explore under the skin and examine qi deficiencies in every system of the body? Would you like to see traditional Chinese medicine diagnosis patterns as they relate to western biomedical symptoms and conditions?
The Art of Observation
How many of us spend time just watching our clients walk, climb in and out of cars, rise from a chair or navigate a flight of stairs? Spontaneity is the key. Along with a subtle ability to observe without the client knowing or being made to feel like a lab rat.
What TCM Never Had to Deal With
You probably started getting a sense of it when you were in school. The professors would talk about diabetes as "wasting-and-thirsting disease" and you had a thought that you didn't know anyone who was wasting away in any way, shape or form.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
The Power of Positioning
During the evening, I like to relax while either reading a book or watching television. One of my shows, NCIS, has the main character always drinking coffee. Everyone knows it is a Venti from Starbucks because of its distinctive color and style.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Cultivating Our National Strength
The time has come to seriously look at the state of this profession and its influence in the U.S. Where are we? What has happened? Where do we go from here?
Behavior as Symptoms of Energetic Imbalance
Karen and Josh said they wanted me to help them fix their marriage. That is why they were sitting on the couch in front of me, complaining about each other. She was too domineering, he said, overly controlling and bossy.
Eight Ways to Help Manage Your Content
You have just completed your last session for the day, checked your voice mail and emailed a new patient about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Hon Lee: Scholar, Warrior, Spy, Teacher and Healer
It was fun. Growing up in New York's Chinatown was like living in a Chinese village that had been transplanted to a five square block area in southern Manhattan. The thing I liked most about the city, and still do, is it's rich cultural diversity.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Body and Skin Rejuvenation Through Inner Balance, Equals Outer Beauty
First of all, I will draw a line in the sand. You know how there is often a big divide between the methods of Western medicine and holistic or energy medicine?
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Yo San University Celebrates, Supports Community Clinic
Yo San University of Traditional Chinese Medicine recently celebrated 25 years of teaching excellence and serving its community by awarding actor Pierce Brosnan the Robert Graham Visionary Award and raising money for its popular community clinic.
The Power of Vitamin K
You may have heard rumblings in recent years that vitamin K helps reduce the risk of osteoporosis and cardiovascular disease, and is administered intravenously by some integrative medical doctors who combine it with high-dose vitamin C in cancer treatment.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Industry News for American Massage Therapy Association
AMTA Releases Annual Research on Massage Therapy Profession at AMTA Massage Schools Summit
The American Massage Therapy Association® (AMTA®) seventh annual summary research on the state of the massage therapy profession indicates mixed indicators for the massage therapy marketplace. A detailed report focused on the meaning of the research for massage therapy schools and their students was released and discussed today at the AMTA 2014 Massage Schools Summit in San Diego, CA.
As the demographics of the U.S. change, the opportunities for massage therapists continue to evolve, and the dynamics of massage therapy employment and private practice interact, this compilation of research is a vital resource for all in the massage therapy field. This is reflected in both the data on how massage therapists practice and how consumers accept massage.
“This research and analyses can be very important for our members and everyone in the profession,” says AMTA President Winona Bontrager. “Our profession and how massage therapy is accepted by consumers and those in health care continues to change and we all need to understand how it is changing. Knowing the realities of the marketplace is essential if we want to be successful in our profession.”
Based on four surveys conducted for AMTA in recent months, and data from government agencies, the research continues to show that consumers ultimately determine the health of the massage therapy profession and that they accept the value of massage therapy as part of health and well-being.
Consumer research indicates Americans continue to strongly believe in the efficacy of massage therapy, but the economy affected how many massages they received. The percentage of adults who received a massage stayed steady at 16 percent in 2013 while the average number of massages received went from 4.2 in 2012 to 4.1 in 2013. Approximately 34.9 million people had a total of 143 million massages in 2013, a 1.3 percent decline from the 145 million massages received in the U.S. by 34.5 million people in 2012. Although most age groups saw declines in use in 2013, those 18 to 35 and those 55-64 did see slight increases.
Americans continue to believe in the efficacy of massage as 88 percent consider massage to be effective in reducing pain and 88 percent believe massage can be beneficial to health and wellness. The primary reason people received massage continued to be for medical purposes – pain relief, soreness/stiffness and recovery from injury - with 43 percent of massage consumers getting massage for these reasons.
Practicing massage therapists reported working, on average, the same number of hours this past year, while the health care industry continued to offer employment opportunities for massage therapists in a variety of settings. On average, massage therapists worked 21.2 hours per week in 2013, similar to the 21.6 hours per week in 2012. They saw an average of 43 clients each month, up from 41 clients per month the year before. Their gross annual income from massage therapy also increased to $21,871 per year in 2013 vs. $20,789 in 2012.
Between 2012 and 2013, the estimated number of massage therapists grew by 4 percent to 319,870. The number of massage therapists has increased 47 percent over the past ten years, but the number has increased only 11 percent in the past five years indicating a slowing of growth in the number of therapists. Most massage therapists continue to be female (88 percent), had a different profession prior to becoming a therapist (82 percent), have formal education beyond a high school diploma (88 percent) and are sole practitioners (62 percent).
The health care industry continues to offer employment opportunities for massage therapists in a variety of settings. The industry added 19,000 jobs per month in 2013, making it one of the fastest growing sectors of the economy. Twenty-six percent of massage therapists reported working in a health care setting in 2013 (18 percent in a chiropractic office / integrated health care clinic and 8 percent in a hospital / medical office or clinic) slightly less than the 27 percent of therapists working in health care settings the previous year.
More massage therapists received referrals from health care professionals in 2013 with particular increases from chiropractors and integrated health clinics (70 percent in 2013 versus 67 percent in 2012) and from other healthcare professionals (73 percent in 2013 versus 69 percent in 2012).
The increasing number of referrals from health care professionals in recent years continues to indicate growing integration of massage therapy in health care environments.
Read AMTA’s 2014 Massage Therapy Industry Fact Sheet at www.amtamassage.org/industryfactsheet.
The American Massage Therapy Association is the largest non-profit, professional association serving massage therapists, massage students and massage schools. The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.