Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Industry News for American Massage Therapy Association
AMTA Releases Annual Research on Massage Therapy Profession at AMTA Massage Schools Summit
The American Massage Therapy Association® (AMTA®) seventh annual summary research on the state of the massage therapy profession indicates mixed indicators for the massage therapy marketplace. A detailed report focused on the meaning of the research for massage therapy schools and their students was released and discussed today at the AMTA 2014 Massage Schools Summit in San Diego, CA.
As the demographics of the U.S. change, the opportunities for massage therapists continue to evolve, and the dynamics of massage therapy employment and private practice interact, this compilation of research is a vital resource for all in the massage therapy field. This is reflected in both the data on how massage therapists practice and how consumers accept massage.
“This research and analyses can be very important for our members and everyone in the profession,” says AMTA President Winona Bontrager. “Our profession and how massage therapy is accepted by consumers and those in health care continues to change and we all need to understand how it is changing. Knowing the realities of the marketplace is essential if we want to be successful in our profession.”
Based on four surveys conducted for AMTA in recent months, and data from government agencies, the research continues to show that consumers ultimately determine the health of the massage therapy profession and that they accept the value of massage therapy as part of health and well-being.
Consumer research indicates Americans continue to strongly believe in the efficacy of massage therapy, but the economy affected how many massages they received. The percentage of adults who received a massage stayed steady at 16 percent in 2013 while the average number of massages received went from 4.2 in 2012 to 4.1 in 2013. Approximately 34.9 million people had a total of 143 million massages in 2013, a 1.3 percent decline from the 145 million massages received in the U.S. by 34.5 million people in 2012. Although most age groups saw declines in use in 2013, those 18 to 35 and those 55-64 did see slight increases.
Americans continue to believe in the efficacy of massage as 88 percent consider massage to be effective in reducing pain and 88 percent believe massage can be beneficial to health and wellness. The primary reason people received massage continued to be for medical purposes – pain relief, soreness/stiffness and recovery from injury - with 43 percent of massage consumers getting massage for these reasons.
Practicing massage therapists reported working, on average, the same number of hours this past year, while the health care industry continued to offer employment opportunities for massage therapists in a variety of settings. On average, massage therapists worked 21.2 hours per week in 2013, similar to the 21.6 hours per week in 2012. They saw an average of 43 clients each month, up from 41 clients per month the year before. Their gross annual income from massage therapy also increased to $21,871 per year in 2013 vs. $20,789 in 2012.
Between 2012 and 2013, the estimated number of massage therapists grew by 4 percent to 319,870. The number of massage therapists has increased 47 percent over the past ten years, but the number has increased only 11 percent in the past five years indicating a slowing of growth in the number of therapists. Most massage therapists continue to be female (88 percent), had a different profession prior to becoming a therapist (82 percent), have formal education beyond a high school diploma (88 percent) and are sole practitioners (62 percent).
The health care industry continues to offer employment opportunities for massage therapists in a variety of settings. The industry added 19,000 jobs per month in 2013, making it one of the fastest growing sectors of the economy. Twenty-six percent of massage therapists reported working in a health care setting in 2013 (18 percent in a chiropractic office / integrated health care clinic and 8 percent in a hospital / medical office or clinic) slightly less than the 27 percent of therapists working in health care settings the previous year.
More massage therapists received referrals from health care professionals in 2013 with particular increases from chiropractors and integrated health clinics (70 percent in 2013 versus 67 percent in 2012) and from other healthcare professionals (73 percent in 2013 versus 69 percent in 2012).
The increasing number of referrals from health care professionals in recent years continues to indicate growing integration of massage therapy in health care environments.
Read AMTA’s 2014 Massage Therapy Industry Fact Sheet at www.amtamassage.org/industryfactsheet.
The American Massage Therapy Association is the largest non-profit, professional association serving massage therapists, massage students and massage schools. The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.