resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Industry News for American Massage Therapy Association
AMTA Releases Annual Research on Massage Therapy Profession at AMTA Massage Schools Summit
The American Massage Therapy Association® (AMTA®) seventh annual summary research on the state of the massage therapy profession indicates mixed indicators for the massage therapy marketplace. A detailed report focused on the meaning of the research for massage therapy schools and their students was released and discussed today at the AMTA 2014 Massage Schools Summit in San Diego, CA.
As the demographics of the U.S. change, the opportunities for massage therapists continue to evolve, and the dynamics of massage therapy employment and private practice interact, this compilation of research is a vital resource for all in the massage therapy field. This is reflected in both the data on how massage therapists practice and how consumers accept massage.
“This research and analyses can be very important for our members and everyone in the profession,” says AMTA President Winona Bontrager. “Our profession and how massage therapy is accepted by consumers and those in health care continues to change and we all need to understand how it is changing. Knowing the realities of the marketplace is essential if we want to be successful in our profession.”
Based on four surveys conducted for AMTA in recent months, and data from government agencies, the research continues to show that consumers ultimately determine the health of the massage therapy profession and that they accept the value of massage therapy as part of health and well-being.
Consumer research indicates Americans continue to strongly believe in the efficacy of massage therapy, but the economy affected how many massages they received. The percentage of adults who received a massage stayed steady at 16 percent in 2013 while the average number of massages received went from 4.2 in 2012 to 4.1 in 2013. Approximately 34.9 million people had a total of 143 million massages in 2013, a 1.3 percent decline from the 145 million massages received in the U.S. by 34.5 million people in 2012. Although most age groups saw declines in use in 2013, those 18 to 35 and those 55-64 did see slight increases.
Americans continue to believe in the efficacy of massage as 88 percent consider massage to be effective in reducing pain and 88 percent believe massage can be beneficial to health and wellness. The primary reason people received massage continued to be for medical purposes – pain relief, soreness/stiffness and recovery from injury - with 43 percent of massage consumers getting massage for these reasons.
Practicing massage therapists reported working, on average, the same number of hours this past year, while the health care industry continued to offer employment opportunities for massage therapists in a variety of settings. On average, massage therapists worked 21.2 hours per week in 2013, similar to the 21.6 hours per week in 2012. They saw an average of 43 clients each month, up from 41 clients per month the year before. Their gross annual income from massage therapy also increased to $21,871 per year in 2013 vs. $20,789 in 2012.
Between 2012 and 2013, the estimated number of massage therapists grew by 4 percent to 319,870. The number of massage therapists has increased 47 percent over the past ten years, but the number has increased only 11 percent in the past five years indicating a slowing of growth in the number of therapists. Most massage therapists continue to be female (88 percent), had a different profession prior to becoming a therapist (82 percent), have formal education beyond a high school diploma (88 percent) and are sole practitioners (62 percent).
The health care industry continues to offer employment opportunities for massage therapists in a variety of settings. The industry added 19,000 jobs per month in 2013, making it one of the fastest growing sectors of the economy. Twenty-six percent of massage therapists reported working in a health care setting in 2013 (18 percent in a chiropractic office / integrated health care clinic and 8 percent in a hospital / medical office or clinic) slightly less than the 27 percent of therapists working in health care settings the previous year.
More massage therapists received referrals from health care professionals in 2013 with particular increases from chiropractors and integrated health clinics (70 percent in 2013 versus 67 percent in 2012) and from other healthcare professionals (73 percent in 2013 versus 69 percent in 2012).
The increasing number of referrals from health care professionals in recent years continues to indicate growing integration of massage therapy in health care environments.
Read AMTA’s 2014 Massage Therapy Industry Fact Sheet at www.amtamassage.org/industryfactsheet.
The American Massage Therapy Association is the largest non-profit, professional association serving massage therapists, massage students and massage schools. The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.