resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
Industry News for American Massage Therapy Association
AMTA Releases Annual Research on Massage Therapy Profession at AMTA Massage Schools Summit
The American Massage Therapy Association® (AMTA®) seventh annual summary research on the state of the massage therapy profession indicates mixed indicators for the massage therapy marketplace. A detailed report focused on the meaning of the research for massage therapy schools and their students was released and discussed today at the AMTA 2014 Massage Schools Summit in San Diego, CA.
As the demographics of the U.S. change, the opportunities for massage therapists continue to evolve, and the dynamics of massage therapy employment and private practice interact, this compilation of research is a vital resource for all in the massage therapy field. This is reflected in both the data on how massage therapists practice and how consumers accept massage.
“This research and analyses can be very important for our members and everyone in the profession,” says AMTA President Winona Bontrager. “Our profession and how massage therapy is accepted by consumers and those in health care continues to change and we all need to understand how it is changing. Knowing the realities of the marketplace is essential if we want to be successful in our profession.”
Based on four surveys conducted for AMTA in recent months, and data from government agencies, the research continues to show that consumers ultimately determine the health of the massage therapy profession and that they accept the value of massage therapy as part of health and well-being.
Consumer research indicates Americans continue to strongly believe in the efficacy of massage therapy, but the economy affected how many massages they received. The percentage of adults who received a massage stayed steady at 16 percent in 2013 while the average number of massages received went from 4.2 in 2012 to 4.1 in 2013. Approximately 34.9 million people had a total of 143 million massages in 2013, a 1.3 percent decline from the 145 million massages received in the U.S. by 34.5 million people in 2012. Although most age groups saw declines in use in 2013, those 18 to 35 and those 55-64 did see slight increases.
Americans continue to believe in the efficacy of massage as 88 percent consider massage to be effective in reducing pain and 88 percent believe massage can be beneficial to health and wellness. The primary reason people received massage continued to be for medical purposes – pain relief, soreness/stiffness and recovery from injury - with 43 percent of massage consumers getting massage for these reasons.
Practicing massage therapists reported working, on average, the same number of hours this past year, while the health care industry continued to offer employment opportunities for massage therapists in a variety of settings. On average, massage therapists worked 21.2 hours per week in 2013, similar to the 21.6 hours per week in 2012. They saw an average of 43 clients each month, up from 41 clients per month the year before. Their gross annual income from massage therapy also increased to $21,871 per year in 2013 vs. $20,789 in 2012.
Between 2012 and 2013, the estimated number of massage therapists grew by 4 percent to 319,870. The number of massage therapists has increased 47 percent over the past ten years, but the number has increased only 11 percent in the past five years indicating a slowing of growth in the number of therapists. Most massage therapists continue to be female (88 percent), had a different profession prior to becoming a therapist (82 percent), have formal education beyond a high school diploma (88 percent) and are sole practitioners (62 percent).
The health care industry continues to offer employment opportunities for massage therapists in a variety of settings. The industry added 19,000 jobs per month in 2013, making it one of the fastest growing sectors of the economy. Twenty-six percent of massage therapists reported working in a health care setting in 2013 (18 percent in a chiropractic office / integrated health care clinic and 8 percent in a hospital / medical office or clinic) slightly less than the 27 percent of therapists working in health care settings the previous year.
More massage therapists received referrals from health care professionals in 2013 with particular increases from chiropractors and integrated health clinics (70 percent in 2013 versus 67 percent in 2012) and from other healthcare professionals (73 percent in 2013 versus 69 percent in 2012).
The increasing number of referrals from health care professionals in recent years continues to indicate growing integration of massage therapy in health care environments.
Read AMTA’s 2014 Massage Therapy Industry Fact Sheet at www.amtamassage.org/industryfactsheet.
The American Massage Therapy Association is the largest non-profit, professional association serving massage therapists, massage students and massage schools. The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.