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We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Industry News for
MASSAGE ENVY SPA TO OPEN IN MANHATTAN, MIDTOWN-WEST
Scottsdale, Ariz. (Feb. 4, 2014) – Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today it plans to open a second location in New York City next year. Massage Envy Spa Franchisee Rita Ewing has signed a lease to open her first Massage Envy Spa at 525 West 42nd Street, in Manhattan’s West Midtown area.
“My unique combination of health, wellness and business management experience will bring accessible and affordable massage therapy and spa services to Manhattan,” Ewing said. “I plan on being a very hands-on operator, committing my time and energy not only to the business, but to the local community and business boards and associations. By joining such a well-respected company, I am able to capitalize on the Massage Envy Spa brand that already resonates with people in such a positive way.”
Ewing received her degree in nursing from Howard University and is a published novelist of works, which include Homecourt Advantage and Brickhouse. As a non-practicing attorney, she owned and operated HueMan, a successful bookstore in Harlem, N.Y., which eventually became the country’s largest and best-known African-American retail bookstore. She is the former wife of New York Knicks basketball player Patrick Ewing and intends to leverage their friendly relationship to heighten visibility of her new business venture, eventually expanding to more Massage Envy Spa locations in Manhattan.
“To open my first Massage Envy Spa location, I looked to Spirit of Texas Bank for a small business administration (SBA) loan,” added Ewing. “They made the financing process quick, friendly and easy; I am eager to open the doors of my first spa later this year.”
Midtown West marks just the second franchise agreement announced in New York City. In August 2013, Massage Envy Spa announced the first location, one in the Stuyvesant /Gramercy community, which will open in 2014. Ewing’s Midtown West location will open in the fall and brings the total number of operating clinics in New York State to 30.
“Massage Envy Spa’s membership model offers Manhattan residents and commuters what’s necessary for a balanced lifestyle focused on wellness,” said Lori Merrall, Massage Envy Spa’s national director of franchise sales. “We believe, in Rita Ewing, we found a franchisee with the enthusiasm, ability and business acumen to create an extraordinary franchise in Manhattan. We’re thrilled she’s joined our team.”
Today, there are more than 940 locations operating in 48 states, making Massage Envy Spa the largest system of franchised massage clinics in the industry. The company also is the world’s largest employer of licensed/registered massage therapists with at least 21,000 therapists providing over 16 million massages a year to a total of more than 1.4 million members.
The two New York City franchise agreements are part of Massage Envy Spa’s nationwide expansion plan over the next several years. To fuel this growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but do not necessarily need to have a massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Depending on the real estate, Massage Envy Spa franchisees can expect their initial investment to range from approximately $331,485 – $825,623, including the franchise fee.
Entrepreneurs interested in exploring franchising opportunities with Massage Envy Spa may contact Lori Merrall at (480) 366-4171 and email@example.com, or visit Massage Envy Spa’s franchising website at massageenvyfranchise.com.
About Massage Envy Spa
Massage Envy Spa, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has more than 940 franchise locations in 48 states and 1.4 million members. In addition, the average unit volume for a franchise location is $1.3 million. Through its national partnership with the Arthritis Foundation, Massage Envy Spa has raised more than $2 million in three, one-day Healing Hands for Arthritis events. The company was recently ranked #88 in Franchise Time’s Top 200, #54 in Entrepreneur's 2014 Franchise 500 and #24 in its Fastest Growing Franchise rankings. Massage Envy Spa is a member of the International Franchise Association (IFA) and was named a 2013 Military Friendly Franchise. For more information, visit MassageEnvy.com.
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