resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
Is the New Medicare Reporting Exemption Right for You?
What you've heard is not a rumor – there will be exemptions for providers of Medicare patients, with no penalties assessed for offices that do not do Quality Payment Program (EHR, PQRS, MACRA and MIPS) reporting.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
News in Brief
ACA Adopts New Governance Model; ACA 2017 Awards; CCA Helps Calif. DCs "Share the Love"; $1 Million to Help Advance the Profession; D'Youville Raises the Bar on Anatomy Education; ErRatum.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
Bill With Confidence: Learn What to Collect
Q: I am trying to understand what I may collect from my patient when there is insurance. Do I have to accept the amount allowed by the plan or may I collect up to my billed amount? Please note, I am not a member of any insurance plan.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
Industry News for
MASSAGE ENVY SPA TO OPEN IN MANHATTAN, MIDTOWN-WEST
Scottsdale, Ariz. (Feb. 4, 2014) – Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today it plans to open a second location in New York City next year. Massage Envy Spa Franchisee Rita Ewing has signed a lease to open her first Massage Envy Spa at 525 West 42nd Street, in Manhattan’s West Midtown area.
“My unique combination of health, wellness and business management experience will bring accessible and affordable massage therapy and spa services to Manhattan,” Ewing said. “I plan on being a very hands-on operator, committing my time and energy not only to the business, but to the local community and business boards and associations. By joining such a well-respected company, I am able to capitalize on the Massage Envy Spa brand that already resonates with people in such a positive way.”
Ewing received her degree in nursing from Howard University and is a published novelist of works, which include Homecourt Advantage and Brickhouse. As a non-practicing attorney, she owned and operated HueMan, a successful bookstore in Harlem, N.Y., which eventually became the country’s largest and best-known African-American retail bookstore. She is the former wife of New York Knicks basketball player Patrick Ewing and intends to leverage their friendly relationship to heighten visibility of her new business venture, eventually expanding to more Massage Envy Spa locations in Manhattan.
“To open my first Massage Envy Spa location, I looked to Spirit of Texas Bank for a small business administration (SBA) loan,” added Ewing. “They made the financing process quick, friendly and easy; I am eager to open the doors of my first spa later this year.”
Midtown West marks just the second franchise agreement announced in New York City. In August 2013, Massage Envy Spa announced the first location, one in the Stuyvesant /Gramercy community, which will open in 2014. Ewing’s Midtown West location will open in the fall and brings the total number of operating clinics in New York State to 30.
“Massage Envy Spa’s membership model offers Manhattan residents and commuters what’s necessary for a balanced lifestyle focused on wellness,” said Lori Merrall, Massage Envy Spa’s national director of franchise sales. “We believe, in Rita Ewing, we found a franchisee with the enthusiasm, ability and business acumen to create an extraordinary franchise in Manhattan. We’re thrilled she’s joined our team.”
Today, there are more than 940 locations operating in 48 states, making Massage Envy Spa the largest system of franchised massage clinics in the industry. The company also is the world’s largest employer of licensed/registered massage therapists with at least 21,000 therapists providing over 16 million massages a year to a total of more than 1.4 million members.
The two New York City franchise agreements are part of Massage Envy Spa’s nationwide expansion plan over the next several years. To fuel this growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but do not necessarily need to have a massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Depending on the real estate, Massage Envy Spa franchisees can expect their initial investment to range from approximately $331,485 – $825,623, including the franchise fee.
Entrepreneurs interested in exploring franchising opportunities with Massage Envy Spa may contact Lori Merrall at (480) 366-4171 and firstname.lastname@example.org, or visit Massage Envy Spa’s franchising website at massageenvyfranchise.com.
About Massage Envy Spa
Massage Envy Spa, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has more than 940 franchise locations in 48 states and 1.4 million members. In addition, the average unit volume for a franchise location is $1.3 million. Through its national partnership with the Arthritis Foundation, Massage Envy Spa has raised more than $2 million in three, one-day Healing Hands for Arthritis events. The company was recently ranked #88 in Franchise Time’s Top 200, #54 in Entrepreneur's 2014 Franchise 500 and #24 in its Fastest Growing Franchise rankings. Massage Envy Spa is a member of the International Franchise Association (IFA) and was named a 2013 Military Friendly Franchise. For more information, visit MassageEnvy.com.
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