Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Industry News for
MASSAGE HEIGHTS COO SHANE EVANS TO APPEAR ON CBS'S UNDERCOVER BOSS ON FRIDAY, DECEMBER 13
San Antonio, Texas (December 9, 2013) – Shane Evans, chief operating officer of Massage Heights, a family-owned membership-based massage franchise company that makes regular massage and skin therapy convenient and affordable, is set to appear on CBS’s hit reality series “Undercover Boss” on Friday, December 13 (8:00-9:00 PM, ET/PT; 7:00-8:00 PM, CT).
During Evans’ journey, she went undercover in four Massage Heights’ locations called “Retreats” located in four different cities around the country to examine what’s really happening at the Retreat level and discover what the company can do to help elevate the lives of their employees and Guests. She performed four different jobs, including Retreat Director, Massage Therapist, Skin Therapist and Lifestyle Consultant. The eye-opening experience will not only leave a lasting impression on her personally, but will also affect the company as it prepares to open its 100th location later this year.
“This was an incredible experience, and I was humbled to work alongside some of our employees,” said Evans. “Massage Heights strives to ensure our Team Members are happy and that they enjoy their job – not just for the success of the business but because our family believes that people must love their job to be truly happy and healthy. This experience is going to help us do that.”
During the experience, Evans faced some of the challenges that Massage Heights’ therapists and staff face on a daily basis, not only in their professional lives but in their personal lives. This reminded Evans of how influential therapists can be in the lives of others even when their own lives have been turned upside down.
"Because we appreciate what our team of people do each and every day to make our Guests’ lives better, Massage Heights is launching a non-profit organization called the Heights Family Fund that will help employees in crisis situations by allowing them to apply for emergency relief,” said Evans.
Massage Heights offers a variety of custom massage therapy, including Deep Tissue, Swedish, Sports Therapy, Prenatal and Reflexology, as well as custom dermalogica® skin treatments, including Anti-Aging, Sensitive Skin, Clear Skin and Brightening. Therapeutic experience-enhancing add-on services called “Elevations” include a Reviving Foot Scrub, Revitalizing Face Massage, Hot Stone Therapy, Active Therapy and all-natural aromatherapy. Medical research proves a dedicated program of massage can help fight off disease and depression, boost immunity, relieve pain, improve athletic performance, increase alertness and improve sleep quality. Many health-conscience consumers do not consider massage to be self-indulgent but rather a vital and invaluable part of their overall wellness program. Massage Heights employs licensed, registered and certified massage and skin therapists who are trained to provide a variety of therapeutic massage and facial treatments that are customized to address the individual needs of their Member and Non-member Guests.
About Massage Heights
Founded in San Antonio, Texas, in 2004, Massage Heights is a family owned franchise massage company built on a membership model. The model makes regular massage therapy affordable, while still providing the level of service available at a five-star resort. The company’s mission is to help all types of people incorporate convenient, high-quality, rejuvenating massage into their lives so that they can live better and elevate the everyday. In an exploding industry, the company has more than 95 operating franchise locations in the United States and Canada and plans to open a total of 500 U.S. locations within the next five years. The company was ranked in Entrepreneur Magazine’s Franchise 500 list for 2012 and in Franchise Times’ Next 300 list for 2013 and is a member of the International Franchise Association (IFA).