resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Industry News for
MASSAGE ENVY SPA® INTRODUCES NEW EXECUTIVES
MASSAGE ENVY SPA® INTRODUCES NEW EXECUTIVES
- New Chief Operating Officer and General Counsel Join Corporate Team -
Scottsdale, Ariz. (Nov. 4, 2013) – Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today they’ve added to their executive team with a new chief operating officer and new general counsel.
As Massage Envy Spa’s new chief operating officer, Joe Luongo is responsible for the company’s day-to-day franchisor operations and leads profitable growth for franchisees. In addition to operations, Luongo oversees training, information technology, and real estate and development. In this new role, he’ll help create a strategy for continued domestic growth, as well as international brand building.
“My job is to help put systems and tools in place to support the franchisees as they continue to drive revenue across the network,” Luongo said. “This includes everything from training plans to customer service, all while leveraging technology across every department to help increase performance and results.”
Luongo has 22 years of experience in the franchise industry, including Pizza Hut, and most recently Peter Piper Pizza. Throughout his career, he has worked for three Fortune 500 companies and has global experience from his time at FedEx Kinko’s, when he led locations worldwide outside of the United States. Additionally, he served for six years as a C-130 navigator in the U.S. Air Force.
“It’s exciting to be involved with a brand that’s opening more than 100 locations a year, and to think, we haven’t even tapped into the international market yet,” he said. “We’ll soon have more than 1,000 locations nationwide, and I’m looking forward to being part of that growth story.”
Melanie Hansen joins Massage Envy Spa with extensive legal expertise; she began her career practicing tax and corporate law. In 2003, Hansen served as general counsel for Cold Stone Creamery before joining the Target Corporation where she held full product and liability responsibility for the Fortune 50 Company’s Northern Arizona district, generating $300 million in annual sales. Just prior to joining Massage Envy Spa, Hansen worked as the chief operating officer and general counsel for Esio Franchise Company.
Hansen is responsible for all legal affairs for Massage Envy Spa, including franchise disclosure and compliance, corporate transactions and litigation, trademark protection and enforcement, and procurement.
"I am thrilled to join the Massage Envy Spa team,” Hansen said. “Massage Envy Spa is legendary in the franchise and massage industry, and I look forward to supporting the company from a legal perspective on the exciting strategic growth initiatives that are planned for the future."
Today, Massage Envy Spa is one of the country's fastest growing wellness brands, serving a membership base of more than 1.3 million members. With more than 910 franchise locations operating in 48 states, Massage Envy Spa just sold its 1,200th license.
Open seven days a week, each Massage Envy Spa offers convenient times and locations to fit any guest’s needs. Visit Massage Envy Spa on Facebook or on Twitter. For healthy living and wellness tips, visit Massage Envy’s blog. Additional information, including a list of all clinics, can be found at MassageEnvy.com.
About Massage Envy Spa?Massage Envy Spa, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has more than 910 franchise locations in 48 states and 1.4 million members. In addition, the average unit volume for a franchise location is $1.3 million. Through its national partnership with the Arthritis Foundation, Massage Envy Spa has raised more than $2 million in three, one-day Healing Hands for Arthritis events. The company was recently ranked #88 in Franchise Time’s Top 200, #81 in Entrepreneur's 2013 Franchise 500 and #29 in its Fastest Growing Franchise rankings. Massage Envy Spa is a member of the International Franchise Association (IFA) and was named a 2013 Military Friendly Franchise. For more information, visit MassageEnvy.com.
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