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When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
Industry News for
MassageBook making online booking simple, seamless
MassageBook adds easy-to-use credit card payments to online booking
CHARLESTON, S.C. (Oct. 15, 2013) – MassageBook has added credit card payments to its online booking function, making its comprehensive business solution for massage businesses and individual massage therapists even more awesome.
Massage therapists can accept cash, checks and now credit cards when checking clients out after their sessions. Users just log in to their MassageBook account, go to their business page and click on “card processing” and then complete an easy 3-step process to get started.
Massage professionals can offer clients the convenience of paying with a credit card without feeling like they’re working for the credit card company by paying huge fees.
As if that weren’t enough, MassageBook also does all the accounting for business owners and individual therapists.
“It can be a nightmare keeping up with who paid for what, how did they pay, how many sessions left on a pre-purchased packaged, et cetera,” admits MassageBook CEO Mark Volkmann. “With MassageBook, accounting is no longer a four-letter word. You just may like opening that section on your profile.”
With a MassageBook profile, LMT’s can do the following directly from their account:
• Offer online booking (therapists pay a minimal fee for just the first time a client books through MassageBook)
• Schedule and manage client appointments, including reminder notifications
• Use an online and integrated SOAP notes application
• Optimize their online website with simple diagnostic tools.
• Monitor their business reputation on review sites such as Yelp, Google Places, Yahoo, City Search, etc.
• Take advantage of built-in SEO efforts
“There is no other software that provides the comprehensive and seamless solution we do to attract, book, retain and track massage clients easily,” says Volkmann.
Massage professionals can join MassageBook for free and choose to use the many free components if they like.
“If you don’t want to use our booking solution, you don’t have to,” says Volkmann. “All the rest of what we offer – scheduling, client management, social media integration, SOAP notes, online business review monitoring, et cetera – will cost you exactly nothing. And we won’t be bombarding you with advertising either.”
While still in Beta for a few more weeks, the pricing plan locks new clients in to a $10 rate for any new client who books online through MassageBook for the first time. But this will go up to $20 once the company officially launches in November.
MassageBook launched the Beta web solution in February. Business owners can go to www.massagebook.com to claim a business listing already on the site and then create their profile by adding photos, contact info and service details. Individual therapists can create a personal website, including an individual profile with background information on skills, licenses and qualifications.
“We give therapists all the online and client management tools they need to showcase their skills and ultimately grow their list of active and happy repeat clients,” he says. “Then we help manage those clients with a suite of business management and scheduling tools.
MassageBook is a simple yet powerful success engine for the massage profession. The web based software solution makes it easy for therapists and businesses to create amazingly effective websites, share them on social networks, connect them to local search engines, and do much more to attract clients in and keep them coming back.