Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Industry News for American Massage Therapy Association
AMTA Recaps Successful National Convention
AMTA Convention in Ft. Worth, TX Highlights
Consumer Awareness Program, Affordable Care Act & Massage, Special Awards, Donation to Foundation
Association Creates Bob King Student Scholarship
Featuring a video review of its ongoing consumer awareness program, an inspiring keynote speaker and a panel of experts on health care integration, the American Massage Therapy Association® (AMTA®) national convention brought together some 1,300 participants from September 25 to 28 in Ft. Worth, Texas. The association also announced it has named its Student Scholarship in honor of Bob King, and presented a ceremonial check for $450,000 to the Massage Therapy Foundation.
Attendees had access to more than 35 continuing education classes featuring special programming options for students, teachers and researchers; and, they were able to enjoy the products and services of a wealth of exhibitors in the AMTA Exhibit Marketplace. They also could follow convention events through the AMTA iPhone and Android app designed to help them find their way around the convention.
The opening session of the convention included a video presentation on the association’s commitment to increasing consumer awareness of the health benefits of massage therapy. Since it began its media relations program in May 2012, the association has reached hundreds of millions with its information. This year, the AMTA Massage Therapy Tour and targeted advertising engaged 20 metropolitan areas in 14 states, reached an audience of 46 million potential clients, and worked with nearly 100 member volunteers.
AMTA President Winona Bontrager announced that just days before, the AMTA Board of Directors had voted to name its Student Scholarship in honor of the late Bob King, a former AMTA national president and pioneer in the education of massage therapists. In her presentation of the ceremonial check to the Massage Therapy Foundation, Bontrager reinforced AMTA’s commitment to be the primary benefactor of the foundation, reflecting AMTA’s own research goals.
Keynote speaker Doc Hendley spoke to the power of pursuing your passion to overcome obstacles and staying focused on serving others. His amazing story of changing his life to bring fresh water to poor people throughout the world moved the audience, especially when he acknowledged that massage therapists already have decided their work is about helping people feel better.
AMTA continued its very successful Student Day program, with more than 200 students attending information sessions on planning for their careers and learning good business practices. More than 30 students from Missouri traveled overnight by bus to attend the daylong activities. This included students visiting the exhibit hall and interacting with experienced massage therapists throughout the day. Many of the students had opportunities to talk with the authors of their textbooks, making their visit especially exciting.
During the convention, the association’s House of Delegates approved a position statement to express AMTA’s view on how a growing body of research indicates the value of massage for anxiety.
A special convention closing session focused on the meaning of the Affordable Care Act for massage therapists. Four nationally-recognized experts on Medicare, insurance reimbursement, legal implications of the Act and how integrative therapies are impacted provided a 2 ½ hour continuing education class on the subject.
AMTA Recognizes Volunteers
The Awards Ceremony for AMTA volunteers is an important part of the opening session of the annual convention, as individuals and chapters are recognized for their outstanding contributions to the association and the profession. The Distinguished Service Award was given to Lori Keith of New Jersey. She was especially recognized for her dedication and commitment to serving AMTA members and for her special efforts after Hurricane Sandy.
Rick Rosen of North Carolina was recognized with the President’s Award. Also receiving recognition for 30 years as an AMTA member, Rosen was acknowledged for all he has contributed to the massage therapy profession.
Other individual award recipients include:
Rick Garbowski (GA) – Jerome Perlinski Teacher of the Year
Xerlan Deery (PA) – Mentor of the Year Award
Richard Lomeli (CA) – Sports Massage Achiever Award
Michaele Colizza (RI) – Humanitarian Award
Scott Raymond (CT) – Government Relations Activist Award
John Combe (OR) – National Meritorious Award
A complete list of individual and chapter award recipients will be available soon on the AMTA website at www.amtamassage.org.
AMTA members convene for their convention each year for educational workshops, information about current research on the efficacy of massage, association business meetings and a tradeshow. All massage therapists, massage therapy educators and students are welcome. The AMTA 2014 national convention will be held in Denver, Colorado September 17-20.
October 20-26, 2013 is AMTA’s annual National Massage Therapy Awareness Week®, which promotes information on the benefits of massage therapy and the professionalism of AMTA members to the public.