Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Industry News for American Massage Therapy Association
AMTA Recaps Successful National Convention
AMTA Convention in Ft. Worth, TX Highlights
Consumer Awareness Program, Affordable Care Act & Massage, Special Awards, Donation to Foundation
Association Creates Bob King Student Scholarship
Featuring a video review of its ongoing consumer awareness program, an inspiring keynote speaker and a panel of experts on health care integration, the American Massage Therapy Association® (AMTA®) national convention brought together some 1,300 participants from September 25 to 28 in Ft. Worth, Texas. The association also announced it has named its Student Scholarship in honor of Bob King, and presented a ceremonial check for $450,000 to the Massage Therapy Foundation.
Attendees had access to more than 35 continuing education classes featuring special programming options for students, teachers and researchers; and, they were able to enjoy the products and services of a wealth of exhibitors in the AMTA Exhibit Marketplace. They also could follow convention events through the AMTA iPhone and Android app designed to help them find their way around the convention.
The opening session of the convention included a video presentation on the association’s commitment to increasing consumer awareness of the health benefits of massage therapy. Since it began its media relations program in May 2012, the association has reached hundreds of millions with its information. This year, the AMTA Massage Therapy Tour and targeted advertising engaged 20 metropolitan areas in 14 states, reached an audience of 46 million potential clients, and worked with nearly 100 member volunteers.
AMTA President Winona Bontrager announced that just days before, the AMTA Board of Directors had voted to name its Student Scholarship in honor of the late Bob King, a former AMTA national president and pioneer in the education of massage therapists. In her presentation of the ceremonial check to the Massage Therapy Foundation, Bontrager reinforced AMTA’s commitment to be the primary benefactor of the foundation, reflecting AMTA’s own research goals.
Keynote speaker Doc Hendley spoke to the power of pursuing your passion to overcome obstacles and staying focused on serving others. His amazing story of changing his life to bring fresh water to poor people throughout the world moved the audience, especially when he acknowledged that massage therapists already have decided their work is about helping people feel better.
AMTA continued its very successful Student Day program, with more than 200 students attending information sessions on planning for their careers and learning good business practices. More than 30 students from Missouri traveled overnight by bus to attend the daylong activities. This included students visiting the exhibit hall and interacting with experienced massage therapists throughout the day. Many of the students had opportunities to talk with the authors of their textbooks, making their visit especially exciting.
During the convention, the association’s House of Delegates approved a position statement to express AMTA’s view on how a growing body of research indicates the value of massage for anxiety.
A special convention closing session focused on the meaning of the Affordable Care Act for massage therapists. Four nationally-recognized experts on Medicare, insurance reimbursement, legal implications of the Act and how integrative therapies are impacted provided a 2 ½ hour continuing education class on the subject.
AMTA Recognizes Volunteers
The Awards Ceremony for AMTA volunteers is an important part of the opening session of the annual convention, as individuals and chapters are recognized for their outstanding contributions to the association and the profession. The Distinguished Service Award was given to Lori Keith of New Jersey. She was especially recognized for her dedication and commitment to serving AMTA members and for her special efforts after Hurricane Sandy.
Rick Rosen of North Carolina was recognized with the President’s Award. Also receiving recognition for 30 years as an AMTA member, Rosen was acknowledged for all he has contributed to the massage therapy profession.
Other individual award recipients include:
Rick Garbowski (GA) – Jerome Perlinski Teacher of the Year
Xerlan Deery (PA) – Mentor of the Year Award
Richard Lomeli (CA) – Sports Massage Achiever Award
Michaele Colizza (RI) – Humanitarian Award
Scott Raymond (CT) – Government Relations Activist Award
John Combe (OR) – National Meritorious Award
A complete list of individual and chapter award recipients will be available soon on the AMTA website at www.amtamassage.org.
AMTA members convene for their convention each year for educational workshops, information about current research on the efficacy of massage, association business meetings and a tradeshow. All massage therapists, massage therapy educators and students are welcome. The AMTA 2014 national convention will be held in Denver, Colorado September 17-20.
October 20-26, 2013 is AMTA’s annual National Massage Therapy Awareness Week®, which promotes information on the benefits of massage therapy and the professionalism of AMTA members to the public.