Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Industry News for American Massage Therapy Association
AMTA Recaps Successful National Convention
AMTA Convention in Ft. Worth, TX Highlights
Consumer Awareness Program, Affordable Care Act & Massage, Special Awards, Donation to Foundation
Association Creates Bob King Student Scholarship
Featuring a video review of its ongoing consumer awareness program, an inspiring keynote speaker and a panel of experts on health care integration, the American Massage Therapy Association® (AMTA®) national convention brought together some 1,300 participants from September 25 to 28 in Ft. Worth, Texas. The association also announced it has named its Student Scholarship in honor of Bob King, and presented a ceremonial check for $450,000 to the Massage Therapy Foundation.
Attendees had access to more than 35 continuing education classes featuring special programming options for students, teachers and researchers; and, they were able to enjoy the products and services of a wealth of exhibitors in the AMTA Exhibit Marketplace. They also could follow convention events through the AMTA iPhone and Android app designed to help them find their way around the convention.
The opening session of the convention included a video presentation on the association’s commitment to increasing consumer awareness of the health benefits of massage therapy. Since it began its media relations program in May 2012, the association has reached hundreds of millions with its information. This year, the AMTA Massage Therapy Tour and targeted advertising engaged 20 metropolitan areas in 14 states, reached an audience of 46 million potential clients, and worked with nearly 100 member volunteers.
AMTA President Winona Bontrager announced that just days before, the AMTA Board of Directors had voted to name its Student Scholarship in honor of the late Bob King, a former AMTA national president and pioneer in the education of massage therapists. In her presentation of the ceremonial check to the Massage Therapy Foundation, Bontrager reinforced AMTA’s commitment to be the primary benefactor of the foundation, reflecting AMTA’s own research goals.
Keynote speaker Doc Hendley spoke to the power of pursuing your passion to overcome obstacles and staying focused on serving others. His amazing story of changing his life to bring fresh water to poor people throughout the world moved the audience, especially when he acknowledged that massage therapists already have decided their work is about helping people feel better.
AMTA continued its very successful Student Day program, with more than 200 students attending information sessions on planning for their careers and learning good business practices. More than 30 students from Missouri traveled overnight by bus to attend the daylong activities. This included students visiting the exhibit hall and interacting with experienced massage therapists throughout the day. Many of the students had opportunities to talk with the authors of their textbooks, making their visit especially exciting.
During the convention, the association’s House of Delegates approved a position statement to express AMTA’s view on how a growing body of research indicates the value of massage for anxiety.
A special convention closing session focused on the meaning of the Affordable Care Act for massage therapists. Four nationally-recognized experts on Medicare, insurance reimbursement, legal implications of the Act and how integrative therapies are impacted provided a 2 ½ hour continuing education class on the subject.
AMTA Recognizes Volunteers
The Awards Ceremony for AMTA volunteers is an important part of the opening session of the annual convention, as individuals and chapters are recognized for their outstanding contributions to the association and the profession. The Distinguished Service Award was given to Lori Keith of New Jersey. She was especially recognized for her dedication and commitment to serving AMTA members and for her special efforts after Hurricane Sandy.
Rick Rosen of North Carolina was recognized with the President’s Award. Also receiving recognition for 30 years as an AMTA member, Rosen was acknowledged for all he has contributed to the massage therapy profession.
Other individual award recipients include:
Rick Garbowski (GA) – Jerome Perlinski Teacher of the Year
Xerlan Deery (PA) – Mentor of the Year Award
Richard Lomeli (CA) – Sports Massage Achiever Award
Michaele Colizza (RI) – Humanitarian Award
Scott Raymond (CT) – Government Relations Activist Award
John Combe (OR) – National Meritorious Award
A complete list of individual and chapter award recipients will be available soon on the AMTA website at www.amtamassage.org.
AMTA members convene for their convention each year for educational workshops, information about current research on the efficacy of massage, association business meetings and a tradeshow. All massage therapists, massage therapy educators and students are welcome. The AMTA 2014 national convention will be held in Denver, Colorado September 17-20.
October 20-26, 2013 is AMTA’s annual National Massage Therapy Awareness Week®, which promotes information on the benefits of massage therapy and the professionalism of AMTA members to the public.