Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Industry News for
The Alliance Deems Complete Collaborative Support at 2013 Conference
At few conferences do educators have access to every educational organization quite like they did at this year’s Alliance for Massage Therapy Education Conference. Ruth Werner, President of the Massage Therapy Foundation, Anne Williams, Director of Education for ABMP, Karen Armstrong, VP of the FSMTB, Kate Zulaski, Executive Director of COMTA, Sue Toscano, Chair of the NCBTMB, and Winona Bontrager, President of AMTA participated in a panel discussion and answered questions from attendees.
From the beginning, the Alliance’s mission has been to serve as an independent voice, advocate and resource for the entire education sector – from entry-level massage training programs through post-graduate studies. The Alliance provides that common ground where all can have a seat at the table and share a common goal of raising the standard of Massage Therapy Education.
The Alliance is the only organization that brings Schools, Teachers, Continuing Education Providers and Allied Members together under one roof...and come together they did! This year the Alliance hosted their most well- attended conference to date! This year was by far the largest of all educational conferences with over 130 attendees and 22 exhibitors.
Even bigger were some of the topics for discussions including our responsibilities as a profession to participate in the Affordable Care Act, as introduced by one of the Keynote Speakers, Janet Khan, MD.
Other discussion topics included how to best inform the education community about the Core Competencies and brainstorming ideas on how to make them more user friendly and palpable learning modules.
Whitney Lowe’s insightful keynote address on how to motivate today’s students generated many conversations with attendees. Technology was a key topic for them thanks to Whitney’s presentation that introduced many to new teaching concepts such as the Flipped Classroom, MOOCs and the concept of badges as part of the credentialing process.
It was apparent that many liked the concept of badges. A common idea generated in all the different small group discussions on how to take the National Teacher Education Standards Project (NTESP) to the next level was the sum total of a number of badges leading to a certification or diploma. This type of feedback was exactly what the National Teacher Training Curriculum Development Committee had hoped to achieve at the conference.
The Alliance re-elected Stephanie Beck to the board as well as elected two new board members Gloria Lawrence and Eric Polgar. The Alliance held elections for the leadership Development Committee and Lisa Parenteau was confirmed as a new LDC member.
Over seven hundred dollars was raised for the Massage Therapy Foundation. Seated massage was coordinated by the Massage Envy St. Louis Regional Director during the Thursday evening Opening Reception co-sponsored by Performance Health/Biofreeze and Massage Envy.
David Lauterstien and Elaine Stillerman were awarded the AFMTE, Biofreeze, Bon Vital Educator of the Year Awards.
A complete 2013 Conference library of photo albums is available here: AFMTE 2013 4th Annual Conference Photo Albums you can sure to share your favorites with your friends and customers.
Overwhelming feedback from a variety of school owners, educators, continuing education providers, exhibitors and organizations created an opportunity for a 2015 Educational Congress, a single gathering of the various groups who are committed to excellence in massage education. Many expressed the convenience of having one educational conference. The economic benefits of having to make travel arrangements for only one conference as opposed to multiple events would enable many companies and organizations to offer a level of support they would like to provide but just are not able to do now. So the Alliance is excited to announce they will be forgoing a 2014 conference in hopes that in 2015 we will be able to have an Educational Congress with all Educational Organizations.
In summary, we feel it was one of the most successful conferences yet. It was very rewarding to have feedback from Continuing Education Providers, School owners and teachers that are currently implementing the Core Competencies. We also received tremendous feedback from attendees on how to move the Core Competencies forward. We believe we surpassed our goal for creating a culture of teaching excellence by creating a core of collaboration and unity from all organizations. It was great to have all sectors represented and coming together at the table to discuss and share with a common goal.