resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Industry News for
The Alliance Deems Complete Collaborative Support at 2013 Conference
At few conferences do educators have access to every educational organization quite like they did at this year’s Alliance for Massage Therapy Education Conference. Ruth Werner, President of the Massage Therapy Foundation, Anne Williams, Director of Education for ABMP, Karen Armstrong, VP of the FSMTB, Kate Zulaski, Executive Director of COMTA, Sue Toscano, Chair of the NCBTMB, and Winona Bontrager, President of AMTA participated in a panel discussion and answered questions from attendees.
From the beginning, the Alliance’s mission has been to serve as an independent voice, advocate and resource for the entire education sector – from entry-level massage training programs through post-graduate studies. The Alliance provides that common ground where all can have a seat at the table and share a common goal of raising the standard of Massage Therapy Education.
The Alliance is the only organization that brings Schools, Teachers, Continuing Education Providers and Allied Members together under one roof...and come together they did! This year the Alliance hosted their most well- attended conference to date! This year was by far the largest of all educational conferences with over 130 attendees and 22 exhibitors.
Even bigger were some of the topics for discussions including our responsibilities as a profession to participate in the Affordable Care Act, as introduced by one of the Keynote Speakers, Janet Khan, MD.
Other discussion topics included how to best inform the education community about the Core Competencies and brainstorming ideas on how to make them more user friendly and palpable learning modules.
Whitney Lowe’s insightful keynote address on how to motivate today’s students generated many conversations with attendees. Technology was a key topic for them thanks to Whitney’s presentation that introduced many to new teaching concepts such as the Flipped Classroom, MOOCs and the concept of badges as part of the credentialing process.
It was apparent that many liked the concept of badges. A common idea generated in all the different small group discussions on how to take the National Teacher Education Standards Project (NTESP) to the next level was the sum total of a number of badges leading to a certification or diploma. This type of feedback was exactly what the National Teacher Training Curriculum Development Committee had hoped to achieve at the conference.
The Alliance re-elected Stephanie Beck to the board as well as elected two new board members Gloria Lawrence and Eric Polgar. The Alliance held elections for the leadership Development Committee and Lisa Parenteau was confirmed as a new LDC member.
Over seven hundred dollars was raised for the Massage Therapy Foundation. Seated massage was coordinated by the Massage Envy St. Louis Regional Director during the Thursday evening Opening Reception co-sponsored by Performance Health/Biofreeze and Massage Envy.
David Lauterstien and Elaine Stillerman were awarded the AFMTE, Biofreeze, Bon Vital Educator of the Year Awards.
A complete 2013 Conference library of photo albums is available here: AFMTE 2013 4th Annual Conference Photo Albums you can sure to share your favorites with your friends and customers.
Overwhelming feedback from a variety of school owners, educators, continuing education providers, exhibitors and organizations created an opportunity for a 2015 Educational Congress, a single gathering of the various groups who are committed to excellence in massage education. Many expressed the convenience of having one educational conference. The economic benefits of having to make travel arrangements for only one conference as opposed to multiple events would enable many companies and organizations to offer a level of support they would like to provide but just are not able to do now. So the Alliance is excited to announce they will be forgoing a 2014 conference in hopes that in 2015 we will be able to have an Educational Congress with all Educational Organizations.
In summary, we feel it was one of the most successful conferences yet. It was very rewarding to have feedback from Continuing Education Providers, School owners and teachers that are currently implementing the Core Competencies. We also received tremendous feedback from attendees on how to move the Core Competencies forward. We believe we surpassed our goal for creating a culture of teaching excellence by creating a core of collaboration and unity from all organizations. It was great to have all sectors represented and coming together at the table to discuss and share with a common goal.