Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Industry News for
The Alliance Deems Complete Collaborative Support at 2013 Conference
At few conferences do educators have access to every educational organization quite like they did at this year’s Alliance for Massage Therapy Education Conference. Ruth Werner, President of the Massage Therapy Foundation, Anne Williams, Director of Education for ABMP, Karen Armstrong, VP of the FSMTB, Kate Zulaski, Executive Director of COMTA, Sue Toscano, Chair of the NCBTMB, and Winona Bontrager, President of AMTA participated in a panel discussion and answered questions from attendees.
From the beginning, the Alliance’s mission has been to serve as an independent voice, advocate and resource for the entire education sector – from entry-level massage training programs through post-graduate studies. The Alliance provides that common ground where all can have a seat at the table and share a common goal of raising the standard of Massage Therapy Education.
The Alliance is the only organization that brings Schools, Teachers, Continuing Education Providers and Allied Members together under one roof...and come together they did! This year the Alliance hosted their most well- attended conference to date! This year was by far the largest of all educational conferences with over 130 attendees and 22 exhibitors.
Even bigger were some of the topics for discussions including our responsibilities as a profession to participate in the Affordable Care Act, as introduced by one of the Keynote Speakers, Janet Khan, MD.
Other discussion topics included how to best inform the education community about the Core Competencies and brainstorming ideas on how to make them more user friendly and palpable learning modules.
Whitney Lowe’s insightful keynote address on how to motivate today’s students generated many conversations with attendees. Technology was a key topic for them thanks to Whitney’s presentation that introduced many to new teaching concepts such as the Flipped Classroom, MOOCs and the concept of badges as part of the credentialing process.
It was apparent that many liked the concept of badges. A common idea generated in all the different small group discussions on how to take the National Teacher Education Standards Project (NTESP) to the next level was the sum total of a number of badges leading to a certification or diploma. This type of feedback was exactly what the National Teacher Training Curriculum Development Committee had hoped to achieve at the conference.
The Alliance re-elected Stephanie Beck to the board as well as elected two new board members Gloria Lawrence and Eric Polgar. The Alliance held elections for the leadership Development Committee and Lisa Parenteau was confirmed as a new LDC member.
Over seven hundred dollars was raised for the Massage Therapy Foundation. Seated massage was coordinated by the Massage Envy St. Louis Regional Director during the Thursday evening Opening Reception co-sponsored by Performance Health/Biofreeze and Massage Envy.
David Lauterstien and Elaine Stillerman were awarded the AFMTE, Biofreeze, Bon Vital Educator of the Year Awards.
A complete 2013 Conference library of photo albums is available here: AFMTE 2013 4th Annual Conference Photo Albums you can sure to share your favorites with your friends and customers.
Overwhelming feedback from a variety of school owners, educators, continuing education providers, exhibitors and organizations created an opportunity for a 2015 Educational Congress, a single gathering of the various groups who are committed to excellence in massage education. Many expressed the convenience of having one educational conference. The economic benefits of having to make travel arrangements for only one conference as opposed to multiple events would enable many companies and organizations to offer a level of support they would like to provide but just are not able to do now. So the Alliance is excited to announce they will be forgoing a 2014 conference in hopes that in 2015 we will be able to have an Educational Congress with all Educational Organizations.
In summary, we feel it was one of the most successful conferences yet. It was very rewarding to have feedback from Continuing Education Providers, School owners and teachers that are currently implementing the Core Competencies. We also received tremendous feedback from attendees on how to move the Core Competencies forward. We believe we surpassed our goal for creating a culture of teaching excellence by creating a core of collaboration and unity from all organizations. It was great to have all sectors represented and coming together at the table to discuss and share with a common goal.