Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Industry News for
MASSAGE ENVY SPA® ANNOUNCES TWO-MILLIONTH FACIAL
Scottsdale, Ariz. (August 26, 2013) – Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today that the company has performed its two millionth facial, which took place at the Wellington, Fla. location. To mark this significant milestone, the guest was offered a one-year membership to Massage Envy Spa. Additionally, the company has announced a second one-year membership giveaway in celebration of the two millionth facial through the “Show Us Your Happy Face” contest on Massage Envy Spa’s Facebook page. Contest entries will be accepted from August 27 - September 10.
“More of our members and guests are recognizing the benefits of receiving monthly facials to help achieve the healthy skin they deserve,” said Cindy Dorfner, director of public relations for Massage Envy Spa. “Performing our two millionth facial is a true testament to the growth of our facial business, and we’re excited to continue to help our customers look and feel their best.”
Innovation has been at the heart of Massage Envy since its inception in 2002 as the company continues to deliver on its mission to provide a pathway to wellness, well-being and worth through massage and skin care services. In 2007, the company launched the Massage Envy Spa concept to offer affordable healthy skin care beyond traditional massage therapy and established an exclusive partnership with global skincare leader Murad. Massage Envy Spa customers benefit from four different facials, including Environmental Shield® Vitamin C, Clarifying Enzyme Acne, Anti-Aging and Sensitive Skin treatments designed by Dr. Murad, one of the world’s foremost leaders in skin health.
Noemi Silguero, an esthetician at the Wellington clinic, performed the facial. The clinic, which opened in January, is owned by Kevin Kern, Josie Kern and Robert Klubek.
With a Massage Envy Spa membership, customers can choose from a variety of monthly massages, including Swedish, Trigger Point, Deep Tissue, Sports, Prenatal and Geriatric, as well as the four Murad Healthy Skin facials. To help spa-goers achieve balanced, healthy skin in between their monthly treatments, Massage Envy Spa also offers four new exclusive Murad Healthy Skin Regimen Kits, designed to offer a complete topical solution to resolve common skin issues and concerns.
Open seven days a week, each Massage Envy Spa offers convenient times and locations to fit any guest’s needs. Visit Massage Envy on Facebook at Facebook.com/MassageEnvy or on Twitter at Twitter.com/MassageEnvy. For healthy living and wellness tips, visit Massage Envy Spa’s blog at TouchofWellnessblog.com. Additional information, including a list of all clinics, can be found at MassageEnvy.com.
About Massage Envy Spa
Massage Envy Spa, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has over 895 locations in 48 states. In addition, the average unit volume for a Massage Envy is $1.3 million. The company was recently ranked #81 in Entrepreneur’s 2013 Franchise 500 and #29 in its Fastest Growing Franchise rankings. Massage Envy Spa is a member of the International Franchise Association (IFA) and was named a Military Friendly Franchise in 2013. For more information, visit MassageEnvy.com.
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