Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Industry News for
MASSAGE ENVY SPA AND ARTHRITIS FOUNDATION HOST 3RD ANNUAL HEALING HANDS FOR ARTHRITIS EVENT
Carrie Ann Inaba Joins Campaign to Help Fight Arthritis; On September 18, $10 from Every Massage or Facial to Benefit the Arthritis Foundation
Scottsdale, Ariz. (August 20, 2013) – Massage Envy Spa and the Arthritis Foundation have joined forces to host the third annual Healing Hands for Arthritis, a one-day national event to raise funds to find a cure for arthritis. On Sept. 18, 2013, all of Massage Envy’s nearly 900 locations will donate $10 from every one-hour massage or facial to the Arthritis Foundation. Since 2011, Massage Envy Spa has raised more than $1 million to help the Arthritis Foundation serve the 50 million adults and 300,000 children affected by the disease.
“We are again thrilled to be hosting the Healing Hands for Arthritis event at all Massage Envy Spa locations throughout the U.S.,” said Dave Crisalli, President and CEO of Massage Envy Spa. “Our brand remains deeply committed to helping the Arthritis Foundation fight this debilitating disease.”
To schedule a massage or facial, contact your local Massage Envy Spa clinic. Reservations are now being accepted for Sept. 18 on a first-come, first-served basis. Those who cannot attend Healing Hands for Arthritis can still donate by texting the word “massage” to 80888. Donations can be made in $10 increments up to a total of three times per mobile phone (standard text message rates per your cell phone provider do apply).
“It's so important to bring awareness to arthritis and the millions of Americans living with pain,” said Carrie Ann Inaba, television host and “Dancing with the Stars” celebrity judge. “Giving back to the Arthritis Foundation is a cause close to my heart as I personally battle with the disease, and I am honored to be a part of this year’s Healing Hands for Arthritis campaign.”
Inaba suffers from spinal stenosis, a painful arthritic condition where the spinal canal narrows and compresses the spinal cord and nerves. She has undergone treatments that have helped alleviate the pain, but arthritis is a chronic condition and regular maintenance is important. She uses both eastern and western approaches to keep her condition and pain in control. Massage has been an important part of her regimen for well being along with healthy eating habits and acupuncture.
By the year 2030, an estimated 67 million or 25 percent of the projected total adult population will have arthritis. Massage Envy Spa and the Arthritis Foundation share a common understanding about the devastating effects of arthritis on the body, the rising prevalence and the crucial need to raise money for a cure through events like Healing Hands for Arthritis.
Until there is a cure, massage therapy may help relieve and control certain symptoms. Massage therapy can play an important role in alleviating the pain and swelling caused by arthritis, as well as improving flexibility and circulation and reducing stress and anxiety.
“We are proud to partner with Massage Envy Spa for the third year in a row to host Healing Hands for Arthritis,” said Arthritis Foundation Chief Development Officer Meagan Fulmer. “The funds raised during this one-day event across the country will provide support for arthritis education, advocacy and research to cure our nation’s leading cause of disability.”
Additionally, Massage Envy’s partners will donate 10 percent of all sales from their products sold during the event to the Arthritis Foundation, including Murad®, BioFreeze and Wyndmere.
In addition to hosting Healing Hands for Arthritis, Massage Envy Spa is a national sponsor of the Arthritis Foundation’s signature event, Arthritis Walk®. Massage Envy Spa owners from across the country have and will continue to have a presence at their local Arthritis Walk events to share information about the benefits of massage therapy, provide chair massages and support the Arthritis Foundation’s mission.
About Massage Envy Spa
Massage Envy Spa, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has over 890 locations in 48 states. In addition, the average unit volume for a Massage Envy is $1.3 million. The company was recently ranked #81 in Entrepreneur’s 2013 Franchise 500 and #29 in its Fastest Growing Franchise rankings. Massage Envy Spa is a member of the International Franchise Association (IFA) and was named a Military Friendly Franchise in 2013. For more information, visit MassageEnvy.com.
Striking one in every five adults and 300,000 children, arthritis is the nation’s leading cause of disability. The Arthritis Foundation (arthritis.org) is committed to raising awareness and reducing the impact of this serious, painful and unacceptable disease, which can severely damage joints and rob people of living life to its fullest. The Foundation funds life?changing research that has restored mobility in patients for more than six decades; fights for health care policies that improve the lives of the millions who live with arthritis; and partners with families to provide empowering programs and information.