Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Industry News for
MASSAGE ENVY SPA AND ARTHRITIS FOUNDATION HOST 3RD ANNUAL HEALING HANDS FOR ARTHRITIS EVENT
Carrie Ann Inaba Joins Campaign to Help Fight Arthritis; On September 18, $10 from Every Massage or Facial to Benefit the Arthritis Foundation
Scottsdale, Ariz. (August 20, 2013) – Massage Envy Spa and the Arthritis Foundation have joined forces to host the third annual Healing Hands for Arthritis, a one-day national event to raise funds to find a cure for arthritis. On Sept. 18, 2013, all of Massage Envy’s nearly 900 locations will donate $10 from every one-hour massage or facial to the Arthritis Foundation. Since 2011, Massage Envy Spa has raised more than $1 million to help the Arthritis Foundation serve the 50 million adults and 300,000 children affected by the disease.
“We are again thrilled to be hosting the Healing Hands for Arthritis event at all Massage Envy Spa locations throughout the U.S.,” said Dave Crisalli, President and CEO of Massage Envy Spa. “Our brand remains deeply committed to helping the Arthritis Foundation fight this debilitating disease.”
To schedule a massage or facial, contact your local Massage Envy Spa clinic. Reservations are now being accepted for Sept. 18 on a first-come, first-served basis. Those who cannot attend Healing Hands for Arthritis can still donate by texting the word “massage” to 80888. Donations can be made in $10 increments up to a total of three times per mobile phone (standard text message rates per your cell phone provider do apply).
“It's so important to bring awareness to arthritis and the millions of Americans living with pain,” said Carrie Ann Inaba, television host and “Dancing with the Stars” celebrity judge. “Giving back to the Arthritis Foundation is a cause close to my heart as I personally battle with the disease, and I am honored to be a part of this year’s Healing Hands for Arthritis campaign.”
Inaba suffers from spinal stenosis, a painful arthritic condition where the spinal canal narrows and compresses the spinal cord and nerves. She has undergone treatments that have helped alleviate the pain, but arthritis is a chronic condition and regular maintenance is important. She uses both eastern and western approaches to keep her condition and pain in control. Massage has been an important part of her regimen for well being along with healthy eating habits and acupuncture.
By the year 2030, an estimated 67 million or 25 percent of the projected total adult population will have arthritis. Massage Envy Spa and the Arthritis Foundation share a common understanding about the devastating effects of arthritis on the body, the rising prevalence and the crucial need to raise money for a cure through events like Healing Hands for Arthritis.
Until there is a cure, massage therapy may help relieve and control certain symptoms. Massage therapy can play an important role in alleviating the pain and swelling caused by arthritis, as well as improving flexibility and circulation and reducing stress and anxiety.
“We are proud to partner with Massage Envy Spa for the third year in a row to host Healing Hands for Arthritis,” said Arthritis Foundation Chief Development Officer Meagan Fulmer. “The funds raised during this one-day event across the country will provide support for arthritis education, advocacy and research to cure our nation’s leading cause of disability.”
Additionally, Massage Envy’s partners will donate 10 percent of all sales from their products sold during the event to the Arthritis Foundation, including Murad®, BioFreeze and Wyndmere.
In addition to hosting Healing Hands for Arthritis, Massage Envy Spa is a national sponsor of the Arthritis Foundation’s signature event, Arthritis Walk®. Massage Envy Spa owners from across the country have and will continue to have a presence at their local Arthritis Walk events to share information about the benefits of massage therapy, provide chair massages and support the Arthritis Foundation’s mission.
About Massage Envy Spa
Massage Envy Spa, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has over 890 locations in 48 states. In addition, the average unit volume for a Massage Envy is $1.3 million. The company was recently ranked #81 in Entrepreneur’s 2013 Franchise 500 and #29 in its Fastest Growing Franchise rankings. Massage Envy Spa is a member of the International Franchise Association (IFA) and was named a Military Friendly Franchise in 2013. For more information, visit MassageEnvy.com.
Striking one in every five adults and 300,000 children, arthritis is the nation’s leading cause of disability. The Arthritis Foundation (arthritis.org) is committed to raising awareness and reducing the impact of this serious, painful and unacceptable disease, which can severely damage joints and rob people of living life to its fullest. The Foundation funds life?changing research that has restored mobility in patients for more than six decades; fights for health care policies that improve the lives of the millions who live with arthritis; and partners with families to provide empowering programs and information.