Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Industry News for
The Bodywork Insurance Program Reaches 3,000th Policy Milestone
Bodywork specialists discover the value of a specialized insurance program, and reap the benefits of easy, affordable insurance coverage.
Pleasant Grove, UT, United States – July 23, 2013
The Bodywork Insurance Program (“BWI”) has reached its 3,000th policy, up from just 1,000 in February 2013. Everyone in the beauty & health services industry, from massage therapy to face painting, has been enjoying the wide range of liability insurance coverage available for only $99 per year. Students in the beauty and health industries have also found BWI to be a benefit with student coverage available for only $67 per year. BWI’s unique online interface has made the insurance purchasing process faster and more efficient than most other programs who may require wait times for quotes and manual policy processing.
BWI was launched in September 2012 by Veracity Insurance Solutions, LLC ("Veracity"), and between then and February 2013 grew to 1,000 policyholders. Through social media, SEO, advertising, and other marketing efforts, the online insurance program for massage therapy and other beauty industries has tripled the number of policyholders over the past five months. BWI is quickly becoming the trusted brand for quality massage insurance, cosmetology insurance, and esthetician insurance coverage, among other beauty industry fields. Eligible groups for the BWI program include massage therapists, cosmetologists, estheticians, face and body painters, and more.
“We are so excited to have this program growing so quickly. We are learning more about our customers every day, which helps us customize their insurance experience in a way that benefits them more than any other program out there,” said Daryle E. Stafford, President & CEO of Veracity, BWI’s program manager. “BWI’s structure allows our customers to save money without sacrificing quality.”
BWI’s insurance coverage includes General Liability, Professional Liability, Products & Completed Operations, Identity Recovery, Personal & Advertising Injury, Business Personal Property, and Medical Expenses. Veracity has been catering to the massage and beauty industry for over 10 years and launched the BWI online program in September 2012.
For more information, visit www.insurebodywork.com or call 888-568-0548.