resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Industry News for
Massage Envy Spa Launches Inaugural "Excellence in Education" Award
Massage Envy Spa, the largest employer of massage therapists and estheticians in the United States, is pleased to announce the winners of its first ever “Excellence in Education” Award designed to highlight the best-in-class massage therapy schools in the nation. The top schools were selected based on the following criteria: educational program, curriculum, level of student and graduate support, involvement within the industry, graduate feedback, additional outstanding achievements, and recognition from accrediting agencies and industry associations.
The awards, recently presented at Massage Envy Spa’s annual conference in front of thousands of attendees in Phoenix, Arizona, were given to:
· Central Florida School of Massage – Orlando, Fla.
· National Holistic Institute – Emeryville, San Francisco, San Jose, Petaluma, Los Angeles, Sacramento and Orange County, Calif.
· Anthem College – Fenton, Mo.
· National Massage Therapy Institute – Falls Church, Va.
· Phoenix College – Phoenix, Ariz.
· Colorado School of Healing Arts – Lakewood, Colo.
“We’re excited to recognize and honor these schools for their commitment to training and educating a new generation of massage therapists,” said CG Funk, vice president of industry relations and product development for Massage Envy Spa. “As the tangible health benefits of massage therapy are further explored and scientifically researched, it’s critical that schools such as Massage Envy Spa’s “Excellence in Education Award” winners continue to fill the industry’s need professionally educated massage therapists.”
Now, more than ever, people are recognizing the value of alternative wellness services such as massage therapy. As popularity increases, so do professional massage therapist and esthetician career opportunities. According to U.S. News & World Report, massage therapy was named one of The Best Jobs in 2012 and the Bureau of Labor Statistics projects massage therapist employment growth of more than 20 percent between 2010 and 2020, adding 30,900 more jobs to the 153,700 jobs currently in the field. In the ten years since its inception, Massage Envy Spa has created 21,000 new massage therapists positions and projects to add 1,500 new positions annually through 2018.
Today, a career in massage therapy offers incredible growth and creative employment opportunities including flexible work schedules, active and healthy work environments and sustainable incomes. Massage Envy Spa is the country’s largest employer of licensed/registered massage therapists with more than 21,000 therapists providing over 250,000 massages every week.
Today, there are more than 880 Massage Envy and Massage Envy Spa locations in 47 states, making it the largest system of franchised massage clinics in the industry. The company also is the world’s largest employer of licensed/registered massage therapists with at least 18,000 therapists providing over 16 million massages a year to a total of more than 1.3 million members.
Massage Envy Spa offers a variety of massage treatments including Swedish, Trigger Point, Deep Tissue, Sports, Prenatal and Geriatric. The proven benefits of routine massage include improved circulation, joint flexibility and posture, relief from pain and swelling caused by arthritis, reduced blood pressure, fatigue, migraine pain and stress, as well as improved sleep, concentration and overall sense of well-being. Additionally, Massage Envy Spa offers facials designed by Dr. Murad, the leader in skincare science. Customers can choose from four different Murad® Healthy Skin facials including Environmental Shield® Vitamin C, Clarifying Enzyme Acne, Anti-Aging and Sensitive Skin.
To learn more about Massage Envy Spa careers visit www.massageenvycareers.com.
About Massage Envy Spa:
Massage Envy Spa, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has over 880 locations in 47 states. In addition, the average unit volume for a Massage Envy Spa is $1.3 million. Through its national partnership with the Arthritis Foundation, Massage Envy has raised more than $1 million in two, one-day Healing Hands for Arthritis events. The company was recently ranked #81 in Entrepreneur’s 2013 Franchise 500 and #29 in its Fastest Growing Franchise rankings. Massage Envy is a member of the International Franchise Association (IFA) and was named a 2013 Military Friendly Franchise. For more information, visit MassageEnvy.com.
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