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Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Industry News for
Massage Envy Spa Launches Inaugural "Excellence in Education" Award
Massage Envy Spa, the largest employer of massage therapists and estheticians in the United States, is pleased to announce the winners of its first ever “Excellence in Education” Award designed to highlight the best-in-class massage therapy schools in the nation. The top schools were selected based on the following criteria: educational program, curriculum, level of student and graduate support, involvement within the industry, graduate feedback, additional outstanding achievements, and recognition from accrediting agencies and industry associations.
The awards, recently presented at Massage Envy Spa’s annual conference in front of thousands of attendees in Phoenix, Arizona, were given to:
· Central Florida School of Massage – Orlando, Fla.
· National Holistic Institute – Emeryville, San Francisco, San Jose, Petaluma, Los Angeles, Sacramento and Orange County, Calif.
· Anthem College – Fenton, Mo.
· National Massage Therapy Institute – Falls Church, Va.
· Phoenix College – Phoenix, Ariz.
· Colorado School of Healing Arts – Lakewood, Colo.
“We’re excited to recognize and honor these schools for their commitment to training and educating a new generation of massage therapists,” said CG Funk, vice president of industry relations and product development for Massage Envy Spa. “As the tangible health benefits of massage therapy are further explored and scientifically researched, it’s critical that schools such as Massage Envy Spa’s “Excellence in Education Award” winners continue to fill the industry’s need professionally educated massage therapists.”
Now, more than ever, people are recognizing the value of alternative wellness services such as massage therapy. As popularity increases, so do professional massage therapist and esthetician career opportunities. According to U.S. News & World Report, massage therapy was named one of The Best Jobs in 2012 and the Bureau of Labor Statistics projects massage therapist employment growth of more than 20 percent between 2010 and 2020, adding 30,900 more jobs to the 153,700 jobs currently in the field. In the ten years since its inception, Massage Envy Spa has created 21,000 new massage therapists positions and projects to add 1,500 new positions annually through 2018.
Today, a career in massage therapy offers incredible growth and creative employment opportunities including flexible work schedules, active and healthy work environments and sustainable incomes. Massage Envy Spa is the country’s largest employer of licensed/registered massage therapists with more than 21,000 therapists providing over 250,000 massages every week.
Today, there are more than 880 Massage Envy and Massage Envy Spa locations in 47 states, making it the largest system of franchised massage clinics in the industry. The company also is the world’s largest employer of licensed/registered massage therapists with at least 18,000 therapists providing over 16 million massages a year to a total of more than 1.3 million members.
Massage Envy Spa offers a variety of massage treatments including Swedish, Trigger Point, Deep Tissue, Sports, Prenatal and Geriatric. The proven benefits of routine massage include improved circulation, joint flexibility and posture, relief from pain and swelling caused by arthritis, reduced blood pressure, fatigue, migraine pain and stress, as well as improved sleep, concentration and overall sense of well-being. Additionally, Massage Envy Spa offers facials designed by Dr. Murad, the leader in skincare science. Customers can choose from four different Murad® Healthy Skin facials including Environmental Shield® Vitamin C, Clarifying Enzyme Acne, Anti-Aging and Sensitive Skin.
To learn more about Massage Envy Spa careers visit www.massageenvycareers.com.
About Massage Envy Spa:
Massage Envy Spa, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has over 880 locations in 47 states. In addition, the average unit volume for a Massage Envy Spa is $1.3 million. Through its national partnership with the Arthritis Foundation, Massage Envy has raised more than $1 million in two, one-day Healing Hands for Arthritis events. The company was recently ranked #81 in Entrepreneur’s 2013 Franchise 500 and #29 in its Fastest Growing Franchise rankings. Massage Envy is a member of the International Franchise Association (IFA) and was named a 2013 Military Friendly Franchise. For more information, visit MassageEnvy.com.
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