resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Industry News for
MassageBook adds seamlessly integrated scheduling
CHARLESTON, S.C. (April 23, 2013) – MassageBook has just launched the scheduling component to its comprehensive business solution for massage businesses and individual massage therapists.
Along with an online profile, LMT’s can also do the following directly from their MassageBook account:
• Seamlessly integrated client scheduling, management and reminder notifications
• Client management, SOAP notes and history
• Optimize their online website with simple diagnostic tools.
• Business reputation monitoring (Yelp, Google Places, Yahoo, City Search, etc.)
• SEO efforts
“There is no other software that provides the comprehensive and seamless solution we do to attract, book, retain and track massage clients easily,” says MassageBook CEO Mark Volkmann.
Volkmann emphasizes that LMTs can join MassageBook for free and choose to use the many free components if they like.
“If you don’t want to use our scheduling solution, you don’t have to,” says Volkmann. “All the rest of what we offer – client management, social media integration, SOAP notes, online business review monitoring, et cetera – will cost you exactly nothing. And we won’t be bombarding you with advertising either.”
The pricing plan charges $4 for any new client who books online through MassageBook.
“We didn’t want to do a subscription-based model because it doesn’t align the interests of a business with our interests,” Volkmann says. “Our pricing model insures that the only way we make (a little) money is if you make (a lot) of money.”
MassageBook launched the web solution in February and has been adding new features every two weeks. Coming soon will be a “MassageBook community” that will allow LMTs to ask and answer questions and offer advice for each other in a focused and educational atmosphere.
Business owners can go to www.massagebook.com to claim a business listing already on the site (over 46,000 exist currently) and then create a site by adding photos, contact info and service details. Individual therapists can create a personal website, including an individual profile with background information on skills, licenses and qualifications.
“We give therapists all the online and client management tools they need to showcase their skills and ultimately grow their list of active and happy repeat clients,” he says. “Then we help manage those clients with a suite of business management and scheduling tools.
MassageBook is a simple yet powerful success engine for the massage profession. The web based software solution makes it easy for therapists and businesses to create amazingly effective websites, share them on social networks, connect them to local search engines, and do much more to attract clients in and keep them coming back.