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Low-Cost, Low-Tech Solutions to Gain Clients - Copyright – Stock Photo / Register Mark Low-Cost, Low-Tech Solutions to Gain Clients

By Angie Patrick

Gaining and retaining clients is one of the most important tasks you will face in your career as a therapist. You may be one of the world's most naturally gifted therapists, proficient in multiple modalities, with a strong and impressive education and certifications to cover the walls. You may have a beautifully finished table, with the most comfortable and luxurious appointments, and a treatment space that is tranquil and healing. You may even have harps and violins playing live...

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Massage Therapists Can be Key Players in Research - Copyright – Stock Photo / Register Mark Massage Therapists Can be Key Players in Research

By Massage Therapy Foundation Contributor

Historically, few funded studies have given massage therapists opportunity to be involved in massage therapy research as study personnel. However this month's Massage Therapy Foundation review focuses on a...

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Introducing the Massage Today Digital Edition - Copyright – Stock Photo / Register Mark Introducing the Massage Today Digital Edition

By Editorial Staff

In response to the changing habits of our readers, Massage Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the June 2016 issue. There is no app to...

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Three Mother's Day Promotion Ideas for Your Massage Business - Copyright – Stock Photo / Register Mark Three Mother's Day Promotion Ideas for Your Massage Business
By Daniel Ruscigno

There are certain days in the year that are kind of like a Black Friday for massage therapists. What I mean by this, is that if you can maximize your sales on these key dates, it can make a big difference in your income for the year – just like how Black Friday is the day where stores go "into the black"...

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A Bridge to Reducing Chronic Anxiety and Panic Attacks, Part 2 - Copyright – Stock Photo / Register Mark A Bridge to Reducing Chronic Anxiety and Panic Attacks, Part 2
By Dale G. Alexander, LMT, MA, PhD

The first article in this series (February 2016 Massage Today), proposed that attending to the physical correlations of paradoxical breathing can serve as a bridge to decreasing the frequency and the severity of...

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Escaping the "Promise of Tomorrow" Trap - Copyright – Stock Photo / Register Mark Escaping the "Promise of Tomorrow" Trap

By Sharon Puszko, PhD, LMT

We all know exercise is essential to maintaining a healthy weight and living a healthy life. While we know all about the benefits of exercise, and we probably even discuss them with our clients, we all too...

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Understanding Levels of Evidence - Copyright – Stock Photo / Register Mark Understanding Levels of Evidence

By Martha Brown Menard, PhD, LMT

The concept of levels of evidence is a cornerstone of research literacy, and is a great starting point for understanding basic principles of how research works. Health care in the U.S. has embraced an...

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