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social media - Copyright – Stock Photo / Register Mark Three Proven Steps to Developing a Successful Social Media Strategy

By Stephanie Beck

How do you know which social media sites you should be using? How do you know if you are using them correctly? What are some of the things you should be doing with your social media? These are all great questions. You need a plan for your social media, so let me share my three proven steps to help you develop a strategy for success.

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eldery massage - Copyright – Stock Photo / Register Mark Gentle and Effective Touch for Frail Elders

By Ann Catlin, LMT, NCTMB, OTR

While many massage techniques have been found to alleviate pain, foot and leg massage may be especially effective for elders who may not tolerate other forms of massage. Foot massage is non-invasive and...

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various massages - Copyright – Stock Photo / Register Mark Are You As Tired As Your Menu?

By Terry Russell

Ever get to a point where you are just too tired, have no energy and are just plain lifeless? What do you do to get out of that funk? You can try changing your eating or sleeping habits. Maybe a new hobby or...

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The Employee/Employer Connection
By Cherie Sohnen-Moe

In the June 2014 issue of Massage Today, I wrote an article called "The Spa Controversy." That article sparked a lot of comments and inspired me to do further research. I am compiling additional data and interviewing a variety of spa directors to share with you the range of benefits they offer and the...

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breathing process - Copyright – Stock Photo / Register Mark Rehabilitation of the Breathing Process to Achieve Homeostatis
By Don McCann, MA, LMT, LMHC, CSETT

The Breathing mechanism is one of the systems of the body affected by the core distortion (the spiral twist in the body structure). Most clients that I see have restricted breathing issues including COPD,...

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Thanks to My Massage Today Family

By Vivian Madison-Mahoney, LMT

As most of you know, I have been a columnist for Massage Today since it's inception in 2001 and I have always written articles on insurance billing and or practice building issues. This time I am writing to...

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dollars - Copyright – Stock Photo / Register Mark Why the Answers are All in the Numbers

By Cary Bayer

There is an expression in our culture these days that says that numbers never lie. I'm well aware that numbers are the domain of left-brained people. As the marketing coach for massage therapists, I'm also...

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