Massage Today
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Understanding How to Turn Consults Into Clients

By Sharon Desjarlais, CC and Michele McGrew

Have you ever met someone you knew you could help, but you held back from offering your therapy because it felt awkward or "salesy"? We get it. As a big-hearted healer, you probably cringe at the idea of selling your services. And that can make conversations with potential clients uncomfortable. Or worse, you might not have them at all.

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Finding a Bridge to Somewhere

By Ralph Stephens, BS, LMT, NCTMB

In this, the third column in what I am calling the Policy Wonk Trilogy, we will look at the best solution on the block to uplift our profession, elevate our educational system and improve the quality of massage...

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Explore the Benefits of Working at a Resort Spa

By Ann Brown, LMT

A year or so ago I wrote for Massage Today about the benefits of working in the resort/hotel spa industry and still feel I have some unfinished business on the subject. I did a brief search about recent...

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What Does an Evidence-Based Practice Look Like?
By Ann Catlin, LMT, NCTMB, OTR

We hear a lot these days about evidence-based practice (EBP). As massage therapy becomes more accepted as an allied health profession, I think it's important that we continue to build an evidence-based case for why massage works. So, what makes a practice evidenced-based? I hope to give you a basic...

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Absorbing Essential Oils Through the Skin
By Shellie Enteen, RA, BA, LMBT

I have always told students that an immediate and very effective form of aromatherapy is inhaling the aromatic molecules. It is a proven, powerful way to deliver the effects on body, mind and spirit. Even when...

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Techniques to Help Your Pediatric Clients

By Beth-ellen Zang, LMT, AHE, CNC

Used properly, cups can facilitate the body's ability to stay healthy and return itself to a balanced state when things do go awry. In working with infants, toddlers and weak or frail children, it's important to...

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The Forgotten Rotator Cuff, Part 2

By Ben Benjamin, PhD

Let's continue looking at the teres minor muscle – tendon unit; how to assess it and treat it. The arm is overhead, the elbow bent at about 15 degrees, hand facing anteriorly above the forehead. The practitioner...

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ADDITIONAL STORIES

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