Massage Today
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marketing - Copyright – Stock Photo / Register Mark Marketing with a Microphone

By Kelley Pendleton, DC

When given an option, it stands to reason that people prefer to do business with those they know, like, and trust. However in today's world – where your patients can exhaustively research their condition, diagnosis, treatment options, and treatment providers – they may have formed their opinion of you before you've even met. If that's the case, how can you help people get to know, like, and trust you – before they meet you – in order for them to want to become a patient in your...

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abmp logo - Copyright – Stock Photo / Register Mark ABMP Launches Exam Coach

By Kathryn Feather, Senior Associate Editor

Whether in high school or massage school and no matter how long you have been a student, the tendancy is always to procrastinate when it comes to studying for that big exam. For massage school students, that...

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blood pressure - Copyright – Stock Photo / Register Mark Does Massage Therapy Lower Blood Pressure? A Literature Review

By Massage Therapy Foundation Contributor

If you did not already have enough reasons to get a stress-busting, mood-lifting, pain-relieving massage, this month's Massage Therapy Foundation research review details another great benefit of massage therapy....

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What Do Students Really Want?
By Terry Russell

When it comes to today's students and what they truly want, it all comes down to finding out what really motivates them. The massage classroom dynamics have changed many times since I first set foot in my massage class back in 1999. Over the years, I have found myself in front of the class, as well as...

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seniros - Copyright – Stock Photo / Register Mark Successful Rehabilitation for an Older Population
By Don McCann, MA, LMT, LMHC, CSETT

In my previous column about treating the over 60 population (see June 2015 issue of Massage Today), I wrote about people who are active and have not yet had injuries, major surgeries or joint replacements, and...

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online marketing - Copyright – Stock Photo / Register Mark Online Marketing Basics: Website Creation

By Stephanie Beck

The various online marketing options make it a challenge, especially when all you want to do is help your clients feel better. With such a broad topic, I'm going to share some basics you should know about...

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protocol - Copyright – Stock Photo / Register Mark A Four Step Protocol for Manifesting More Time

By Sharon Desjarlais, CC and Michele McGrew

If you could wave a magic wand and create three, four, even five extra hours in your practice each week, what could you do with the time that would make a dramatic impact on your life? Have a few more...

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