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liked - Copyright – Stock Photo / Register Mark Don't Let Your Massage Therapy Friends "Like" You to Death

By Stephanie Beck

Everyone seems to be trying to get a handle on the whole "social media thing" and the reality is it isn't some great mystery, magic bullet or the "be all end all" to your marketing. It is a tool, be it a very powerful and helpful tool, when used effectively for growing your practice. However, the majority of people are misusing it. Similar to trying to use a screw driver to hammer in a nail, you might get the job done, but at what cost?

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multivitamins - Copyright – Stock Photo / Register Mark Multivitamins: Wise or Wasteful?

By G. Douglas Andersen, DC, DACBSP, CCN

Over the past year or so, multivitamin use has been (depending on your nutritional politics) questioned, criticized or attacked. Much of the media sound bites have been based on a blistering commentary on three...

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tummy ache - Copyright – Stock Photo / Register Mark Using Massage to Address Pediatric Digestive Issues

By Tina Allen, LMT, CPMMT, CPMT, CIMT

Massage therapists practice hands-on therapeutic techniques to address a variety of medical and non-medical concerns for clients and patients. While teaching therapists of all backgrounds, it is very common that...

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Taking the Massage Therapy Profession to the Next Level
By Massage Therapy Foundation Contributor

Professional accountability is the backbone of advancing a field of practice for professionals. In the field of health and wellness, complementary and alternative medicine (CAM) disciplines have made great strides in validating the profession's accountability through regulatory mechanisms such as...

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branding - Copyright – Stock Photo / Register Mark The Power of Positioning
By Drew Stevens, PhD

During the evening, I like to relax while either reading a book or watching television. One of my shows, NCIS, has the main character always drinking coffee. Everyone knows it is a Venti from Starbucks because...

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massage - Copyright – Stock Photo / Register Mark 2015: The Year for Your Raise

By Terry Russell

As the year draws to a close, if you are like many, the last weeks are filled with balancing last year's budget, getting receipts in order for the upcoming tax season and planning for the year ahead. Now is a...

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FSMTB - Copyright – Stock Photo / Register Mark WIBB Exclusive: The Good, the Bad and the Ugly

By Laura Allen

With apologies to Clint Eastwood, I'm using the title of his classic Western to talk about three major announcements from the Federation of State Massage Therapy Boards, and what they mean to the rest of the...

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