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    <title>Practice Management</title>
    
    <link rel="alternate" type="text/html" href="http://%URL%/mpacms/%PROFESSION_SUB_FOLDER%/topic.php?id=38" />
    <id>tag:typepad.com,2003:weblog-1250480</id>
    <updated>2011-07-01T09:25:32-07:00</updated>
    <subtitle>Maximizing productivity and office management.</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>

	<entry>
        <title>Six Steps to Help You Establish a Six Figure Practice</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14743" />

        <id>tag:mpamedia.com,2008:post-14743</id>
        <published>2013-04-01T12:00:32-07:00</published>
        <updated>2013-04-01T12:00:07-07:00</updated>
        <summary>Does the idea of making $100,000 a year or better feel like a pipe dream? Or does the thought of it leave you feeling exhausted? Then you're probably making the mistake of thinking your individual healing sessions should be your highest-priced offer. Even if you charge a healthy fee, tying yourself to individual sessions limits your income to the number of clients you can see in any given week. When your client load is low, your income suffers. And when it's high, you're making more money, but you're also working too hard. And you're not modeling the kind of self-care you want your clients to commit to.</summary>
        <author>
            <name>By Sharon Desjarlais, CC and Michele McGrew</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14743">Does the idea of making $100,000 a year or better feel like a pipe dream? Or does the thought of it leave you feeling exhausted? Then you're probably making the mistake of thinking your individual healing sessions should be your highest-priced offer. Even if you charge a healthy fee, tying yourself to individual sessions limits your income to the number of clients you can see in any given week. When your client load is low, your income suffers. And when it's high, you're making more money, but you're also working too hard. And you're not modeling the kind of self-care you want your clients to commit to.</content>
</entry>
<entry>
        <title>Team With Pro Athletes: A Win For Everyone</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14450" />

        <id>tag:mpamedia.com,2008:post-14450</id>
        <published>2011-07-01T12:00:32-07:00</published>
        <updated>2011-07-01T12:00:07-07:00</updated>
        <summary>More than eight years ago, I started working with an up and coming baseball pitcher striving to make it to the major leagues. At 26, Scott Proctor was hungry, hard working and as determined as anyone I've ever met.</summary>
        <author>
            <name>By Debbie Roberts, LMT</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14450">More than eight years ago, I started working with an up and coming baseball pitcher striving to make it to the major leagues. At 26, Scott Proctor was hungry, hard working and as determined as anyone I've ever met.</content>
</entry>
<entry>
        <title>Don't Advertise What You Do, But What Your Client Receives</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14445" />

        <id>tag:mpamedia.com,2008:post-14445</id>
        <published>2011-07-01T12:00:32-07:00</published>
        <updated>2011-07-01T12:00:07-07:00</updated>
        <summary>Last year, I was teaching a series of classes in our nation's capital and, wanting to get some fresh fruit for a post-seminar snack, I went into a giant grocery store in Silver Spring, Maryland. Unlike just about every other supermarket and retail outlet that I've ever walked through throughout this vast nation of ours, it surprisingly did not have a customer relations department. But don't be shocked. That's because this giant had already awakened its own inner giant: it had a Solutions Center.</summary>
        <author>
            <name>By Cary Bayer</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14445">Last year, I was teaching a series of classes in our nation's capital and, wanting to get some fresh fruit for a post-seminar snack, I went into a giant grocery store in Silver Spring, Maryland. Unlike just about every other supermarket and retail outlet that I've ever walked through throughout this vast nation of ours, it surprisingly did not have a customer relations department. But don't be shocked. That's because this giant had already awakened its own inner giant: it had a Solutions Center.</content>
</entry>
<entry>
        <title>The Inside-Out Paradigm: The Intake Interview</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14444" />

        <id>tag:mpamedia.com,2008:post-14444</id>
        <published>2011-07-01T12:00:32-07:00</published>
        <updated>2011-07-01T12:00:07-07:00</updated>
        <summary>"The appointment begins when the client makes the call."1 This phrase, spoken by Dr. Richard MacDonald, DO, 25 years ago, was a turning point in my comprehension of just how important the initial interview with a client is both over the phone and in the office. It is the beginning of a healing contract that might last for a few appointments or for many years. This article will detail the basics of what has served me to assist my clients.</summary>
        <author>
            <name>By Dale G. Alexander, LMT, MA, PhD</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14444">"The appointment begins when the client makes the call."1 This phrase, spoken by Dr. Richard MacDonald, DO, 25 years ago, was a turning point in my comprehension of just how important the initial interview with a client is both over the phone and in the office. It is the beginning of a healing contract that might last for a few appointments or for many years. This article will detail the basics of what has served me to assist my clients.</content>
</entry>
<entry>
        <title>Equipment Amortization 101</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14420" />

        <id>tag:mpamedia.com,2008:post-14420</id>
        <published>2011-05-01T12:00:32-07:00</published>
        <updated>2011-05-01T12:00:07-07:00</updated>
        <summary>At some point in our lives, we have all had an expectation that was proven to be unrealistic in the normal course of life. This might be expectations we have from family, from friends, from our car, maybe our relationships, even down to the products we buy. I think it is only human; we all want what we want, when we want it, and how we want it. It is the society we live in and it is an incredibly common happening.</summary>
        <author>
            <name>By Angie Patrick</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14420">At some point in our lives, we have all had an expectation that was proven to be unrealistic in the normal course of life. This might be expectations we have from family, from friends, from our car, maybe our relationships, even down to the products we buy. I think it is only human; we all want what we want, when we want it, and how we want it. It is the society we live in and it is an incredibly common happening.</content>
</entry>
<entry>
        <title>Transform Your Mind, Then Market Your Business</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14419" />

        <id>tag:mpamedia.com,2008:post-14419</id>
        <published>2011-05-01T12:00:32-07:00</published>
        <updated>2011-05-01T12:00:07-07:00</updated>
        <summary>A business coach for massage therapists, my work is a lot like an LMT's–we both relieve headaches, stress and strain. Perhaps because my name is Bayer--the name of a pain reliever that works wonders--some massage therapist coaching clients sometimes wish that my coaching solves all their business problems. Coaching plus a therapist's efforts, can. But coaching alone isn't a wonder drug that you pop into your mouth and you suddenly have more clients than you can handle. Don't get me wrong...usually, when an LMT makes attitudinal shifts that coaching brings about, business suddenly picks up. But ongoing success usually requires combining attitudinal shifts with marketing changes. As the saying goes, "Only a new seed yields a new crop."</summary>
        <author>
            <name>By Cary Bayer</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14419">A business coach for massage therapists, my work is a lot like an LMT's–we both relieve headaches, stress and strain. Perhaps because my name is Bayer--the name of a pain reliever that works wonders--some massage therapist coaching clients sometimes wish that my coaching solves all their business problems. Coaching plus a therapist's efforts, can. But coaching alone isn't a wonder drug that you pop into your mouth and you suddenly have more clients than you can handle. Don't get me wrong...usually, when an LMT makes attitudinal shifts that coaching brings about, business suddenly picks up. But ongoing success usually requires combining attitudinal shifts with marketing changes. As the saying goes, "Only a new seed yields a new crop."</content>
</entry>
<entry>
        <title>CPT Codes Revealed</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14416" />

        <id>tag:mpamedia.com,2008:post-14416</id>
        <published>2011-05-01T12:00:32-07:00</published>
        <updated>2011-05-01T12:00:07-07:00</updated>
        <summary>I have received many, many questions (via email and phone) regarding CPT (Current Procedural Terminology) Codes and massage therapists. This article is intended to help answer some of those common questions. In particular, I've been asked numerous times about a massage therapist's ability to use CPT Code 97140 (Manual Therapy Techniques) versus a physical therapist's ability to use it.</summary>
        <author>
            <name>By Vivian Madison-Mahoney, LMT</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14416">I have received many, many questions (via email and phone) regarding CPT (Current Procedural Terminology) Codes and massage therapists. This article is intended to help answer some of those common questions. In particular, I've been asked numerous times about a massage therapist's ability to use CPT Code 97140 (Manual Therapy Techniques) versus a physical therapist's ability to use it.</content>
</entry>
<entry>
        <title>Person-Centered Care: Why It Matters</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14397" />

        <id>tag:mpamedia.com,2008:post-14397</id>
        <published>2011-04-01T12:00:32-07:00</published>
        <updated>2011-04-01T12:00:07-07:00</updated>
        <summary>We are all either an elder (some of us), someone who cares about an elder (most of us), or someone who will be an elder (practically all of us). According to the American Medical Association, in 2011 America's 78 million baby boomers will begin turning 65 at a rate of one every 10 seconds. Of those, about 69 percent will need some form of long-term care. What does this have to do with massage therapy and why should you care? As care communities across the nation adopt person-centered policies and practices, they are finding that massage therapy supports this mission.</summary>
        <author>
            <name>By Ann Catlin, LMT, NCTMB, OTR</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14397">We are all either an elder (some of us), someone who cares about an elder (most of us), or someone who will be an elder (practically all of us). According to the American Medical Association, in 2011 America's 78 million baby boomers will begin turning 65 at a rate of one every 10 seconds. Of those, about 69 percent will need some form of long-term care. What does this have to do with massage therapy and why should you care? As care communities across the nation adopt person-centered policies and practices, they are finding that massage therapy supports this mission.</content>
</entry>
<entry>
        <title>Your Backup Plan: When Life Interrupts Your Practice</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14396" />

        <id>tag:mpamedia.com,2008:post-14396</id>
        <published>2011-04-01T12:00:32-07:00</published>
        <updated>2011-04-01T12:00:07-07:00</updated>
        <summary>Being a massage therapist is physical. I don't have to tell you that in order to do this work well, it takes a strong body, a clear mind and endurance. Even if you only practice part time, you must inhabit a high state of health to care for your clients. Of course, there are differences, i.e., you travel with your table, perform sports massage, have to work around a hospital bed with less than optimal ergonomics or have a private practice where clients come to you.</summary>
        <author>
            <name>By Jenn Sommermann, LCMT</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14396">Being a massage therapist is physical. I don't have to tell you that in order to do this work well, it takes a strong body, a clear mind and endurance. Even if you only practice part time, you must inhabit a high state of health to care for your clients. Of course, there are differences, i.e., you travel with your table, perform sports massage, have to work around a hospital bed with less than optimal ergonomics or have a private practice where clients come to you.</content>
</entry>
<entry>
        <title>First Annual American Massage Job Fair</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14381" />

        <id>tag:mpamedia.com,2008:post-14381</id>
        <published>2011-03-01T12:00:32-07:00</published>
        <updated>2011-03-01T12:00:07-07:00</updated>
        <summary>Some people spend their whole lives asking in hushed tones, "Why?" I prefer to think of the larger picture and sing loudly in a strong, pronounced operatic voice, "Why NOT?" (with extra emphasis on the NOT for effect).

Just because you have never seen it done, does not mean it shouldn't be. In fact, I look upon the unknown as just about enough probable cause to take the bull by the horns and take action. If someone does not go first, who will? And if you have the ability, location, contacts, resources, and desire - the only thing holding you back is fear.</summary>
        <author>
            <name>By Angie Patrick</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14381">Some people spend their whole lives asking in hushed tones, "Why?" I prefer to think of the larger picture and sing loudly in a strong, pronounced operatic voice, "Why NOT?" (with extra emphasis on the NOT for effect).

Just because you have never seen it done, does not mean it shouldn't be. In fact, I look upon the unknown as just about enough probable cause to take the bull by the horns and take action. If someone does not go first, who will? And if you have the ability, location, contacts, resources, and desire - the only thing holding you back is fear.</content>
</entry>
<entry>
        <title>Completing Your Business-Building Package</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14380" />

        <id>tag:mpamedia.com,2008:post-14380</id>
        <published>2011-03-01T12:00:32-07:00</published>
        <updated>2011-03-01T12:00:07-07:00</updated>
        <summary>Readers, as you know my articles have all been related to insurance billing and reimbursement issues, which I will continue to write. However, today’s article is just a bit different from the norm.

At my insurance seminars, therapists are always asking me how to build a business. Yes, accepting insurance cases is a great highway to increase your clientele and income, building your business to unheard of levels that otherwise may have not been possible.</summary>
        <author>
            <name>By Vivian Madison-Mahoney, LMT</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14380">Readers, as you know my articles have all been related to insurance billing and reimbursement issues, which I will continue to write. However, today’s article is just a bit different from the norm.

At my insurance seminars, therapists are always asking me how to build a business. Yes, accepting insurance cases is a great highway to increase your clientele and income, building your business to unheard of levels that otherwise may have not been possible.</content>
</entry>
<entry>
        <title>Massage the Chiropractic Connection</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14378" />

        <id>tag:mpamedia.com,2008:post-14378</id>
        <published>2011-03-01T12:00:32-07:00</published>
        <updated>2011-03-01T12:00:07-07:00</updated>
        <summary>Marketing your skills, as a massage therapist, to chiropractors can be beneficial to both parties. Massage therapists approach chiropractors frequently for full or part-time employment. So how do you set yourself apart? What unique skills do you, as a massage therapist, bring to the practice?</summary>
        <author>
            <name>By David Kent, LMT, NCTMB</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14378">Marketing your skills, as a massage therapist, to chiropractors can be beneficial to both parties. Massage therapists approach chiropractors frequently for full or part-time employment. So how do you set yourself apart? What unique skills do you, as a massage therapist, bring to the practice?</content>
</entry>
<entry>
        <title>Desexualizing the Touch Experience: A Proactive Approach</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14373" />

        <id>tag:mpamedia.com,2008:post-14373</id>
        <published>2011-03-01T12:00:32-07:00</published>
        <updated>2011-03-01T12:00:07-07:00</updated>
        <summary>Sexuality is a natural part of the human experience. We are born as sexual beings with a need for touch and intimacy. We require a healthy environment that supports our natural development in these areas to thrive as organisms. By definition, sex, touch and intimacy are three distinct behaviors and experiences. The fact that they overlap at times is what creates confusion.</summary>
        <author>
            <name>By Cherie Sohnen-Moe</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14373">Sexuality is a natural part of the human experience. We are born as sexual beings with a need for touch and intimacy. We require a healthy environment that supports our natural development in these areas to thrive as organisms. By definition, sex, touch and intimacy are three distinct behaviors and experiences. The fact that they overlap at times is what creates confusion.</content>
</entry>
<entry>
        <title>Successful Therapists Reveal Key Tactics</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14369" />

        <id>tag:mpamedia.com,2008:post-14369</id>
        <published>2011-02-01T12:00:32-07:00</published>
        <updated>2011-02-01T12:00:07-07:00</updated>
        <summary>A recent poll by Massage Today indicates that most massage therapists are experiencing a reduction in their number of clients. This should come as no surprise, as this represents the tightening of purse strings and belts by most Americans. As of the autumn of 2008, the United States has seen some of the worst economic times since the Great Depression. And although, we are seeing the light at the end of the tunnel, we are not there yet. Many sole practitioners are struggling to make ends meet, spas are closing as fast as they once opened, and hiring new therapists has come to a halt. It seems that there just isn't enough business. But, as the recent poll also revealed, there's hope.</summary>
        <author>
            <name>By Jenn Sommermann, LCMT</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14369">A recent poll by Massage Today indicates that most massage therapists are experiencing a reduction in their number of clients. This should come as no surprise, as this represents the tightening of purse strings and belts by most Americans. As of the autumn of 2008, the United States has seen some of the worst economic times since the Great Depression. And although, we are seeing the light at the end of the tunnel, we are not there yet. Many sole practitioners are struggling to make ends meet, spas are closing as fast as they once opened, and hiring new therapists has come to a halt. It seems that there just isn't enough business. But, as the recent poll also revealed, there's hope.</content>
</entry>
<entry>
        <title>The Money Trap</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14367" />

        <id>tag:mpamedia.com,2008:post-14367</id>
        <published>2011-02-01T12:00:32-07:00</published>
        <updated>2011-02-01T12:00:07-07:00</updated>
        <summary>Jennifer is a talented CranioSacral Therapist who cringes whenever I broach the subject of raising her fees. "How can I?" she asks, comparing her rates yet again to those of a well-known therapist in her city who barely charges more.</summary>
        <author>
            <name>By Sharon Desjarlais, CC</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14367">Jennifer is a talented CranioSacral Therapist who cringes whenever I broach the subject of raising her fees. "How can I?" she asks, comparing her rates yet again to those of a well-known therapist in her city who barely charges more.</content>
</entry>
<entry>
        <title>Squatting: Integrating Fitness In Your Practice</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14365" />

        <id>tag:mpamedia.com,2008:post-14365</id>
        <published>2011-02-01T12:00:32-07:00</published>
        <updated>2011-02-01T12:00:07-07:00</updated>
        <summary>The squat is one of seven fundamental movement patterns that were essential to human survival in primitive times. The other six are: lunging, bending, rotating, pushing, pulling, and walking/running. The quality with which an individual executed each movement dictated their physical capacity and ability to survive. Even today, all of the movements we do are a combination of these seven fundamental movements.</summary>
        <author>
            <name>By Ben Benjamin, PhD and Chris White</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14365">The squat is one of seven fundamental movement patterns that were essential to human survival in primitive times. The other six are: lunging, bending, rotating, pushing, pulling, and walking/running. The quality with which an individual executed each movement dictated their physical capacity and ability to survive. Even today, all of the movements we do are a combination of these seven fundamental movements.</content>
</entry>
<entry>
        <title>Giving Your Client Value in a Stressed Economy</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14364" />

        <id>tag:mpamedia.com,2008:post-14364</id>
        <published>2011-02-01T12:00:32-07:00</published>
        <updated>2011-02-01T12:00:07-07:00</updated>
        <summary>Recently, it has come to my attention from quite a number of LMTs in several different parts of the country, all of whom I've just begun to privately coach to increase their business, that their massage numbers are noticeably down this year. Even some therapists, who have historically been extremely busy (e.g. booking a week or even two in advance), are advertising for the first time in a while, or ever for that matter, to get new clients.</summary>
        <author>
            <name>By Cary Bayer</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14364">Recently, it has come to my attention from quite a number of LMTs in several different parts of the country, all of whom I've just begun to privately coach to increase their business, that their massage numbers are noticeably down this year. Even some therapists, who have historically been extremely busy (e.g. booking a week or even two in advance), are advertising for the first time in a while, or ever for that matter, to get new clients.</content>
</entry>
<entry>
        <title>Your Brand: What Is That?</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14359" />

        <id>tag:mpamedia.com,2008:post-14359</id>
        <published>2011-01-01T12:00:32-07:00</published>
        <updated>2011-01-01T12:00:07-07:00</updated>
        <summary>Well, a "brand" is something you see or hear that automatically puts you in mind of what the brand represents. For instance, if you say "Porsche", you instantly think of luxurious, indulgent, super-fast cars. When you hear "Band-Aid" you immediately think of wound care and healing.</summary>
        <author>
            <name>By Angie Patrick</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14359">Well, a "brand" is something you see or hear that automatically puts you in mind of what the brand represents. For instance, if you say "Porsche", you instantly think of luxurious, indulgent, super-fast cars. When you hear "Band-Aid" you immediately think of wound care and healing.</content>
</entry>
<entry>
        <title>When Money Is Tight: Five Tips for Marketing Cheaply and Effectively</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14358" />

        <id>tag:mpamedia.com,2008:post-14358</id>
        <published>2011-01-01T12:00:32-07:00</published>
        <updated>2011-01-01T12:00:07-07:00</updated>
        <summary>Small businesses face a perpetual challenge: how to grow the business and stay within the marketing budget at the same time. Follow these tips to market your bodywork business for next to nothing.</summary>
        <author>
            <name>By Diana Moore</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14358">Small businesses face a perpetual challenge: how to grow the business and stay within the marketing budget at the same time. Follow these tips to market your bodywork business for next to nothing.</content>
</entry>
<entry>
        <title>Practice Building: Getting Inside Your Patient's Head</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14355" />

        <id>tag:mpamedia.com,2008:post-14355</id>
        <published>2011-01-01T12:00:32-07:00</published>
        <updated>2011-01-01T12:00:07-07:00</updated>
        <summary>What makes your outcall, chair, spa or clinical practice different from the others in your area? Implementing systems that make your practice standout from your competition are fundamental to insuring success. When a client experiences an appointment, there are many things that leave unique lasting impressions. However, what triggers a client to reschedule, return and refer? Let's look at a few subconscious triggers our culture and society has taught our clients to expect when visiting a health care provider. Then we will outline ways to integrate these systems into your massage therapy practice so your clients reschedule and refer new business.</summary>
        <author>
            <name>By David Kent, LMT, NCTMB</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14355">What makes your outcall, chair, spa or clinical practice different from the others in your area? Implementing systems that make your practice standout from your competition are fundamental to insuring success. When a client experiences an appointment, there are many things that leave unique lasting impressions. However, what triggers a client to reschedule, return and refer? Let's look at a few subconscious triggers our culture and society has taught our clients to expect when visiting a health care provider. Then we will outline ways to integrate these systems into your massage therapy practice so your clients reschedule and refer new business.</content>
</entry>
<entry>
        <title>Bon Vital to "Stimulate" Massage Therapy Economy: Offers $1000 Holiday Giveaway</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14342" />

        <id>tag:mpamedia.com,2008:post-14342</id>
        <published>2010-11-24T12:00:32-07:00</published>
        <updated>2010-11-24T12:00:07-07:00</updated>
        <summary>"They" say the recession of the past two years is over, but people are still feeling the economic slump, including many massage therapists. Once in a while, difficult times can bring out the best in people; and, in this case, the best is being bestowed on one very lucky massage therapist or student.</summary>
        <author>
            <name>Editorial Staff</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14342">"They" say the recession of the past two years is over, but people are still feeling the economic slump, including many massage therapists. Once in a while, difficult times can bring out the best in people; and, in this case, the best is being bestowed on one very lucky massage therapist or student.</content>
</entry>
<entry>
        <title>Making the Leap</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14333" />

        <id>tag:mpamedia.com,2008:post-14333</id>
        <published>2010-12-01T12:00:32-07:00</published>
        <updated>2010-12-01T12:00:07-07:00</updated>
        <summary>How do you know when the right time to jump from employment to private practice is? I have been asked that question a lot lately. Often I consult with massage therapists who have enjoyed the benefits of employment at a variety of venues but somehow think they are missing out on the opportunity to run their own show. They ask me, "When and how do you know you are ready to make the leap?" It is a question that is not easily answered but I will address some key points to consider before making any moves.</summary>
        <author>
            <name>By Jenn Sommermann, LCMT</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14333">How do you know when the right time to jump from employment to private practice is? I have been asked that question a lot lately. Often I consult with massage therapists who have enjoyed the benefits of employment at a variety of venues but somehow think they are missing out on the opportunity to run their own show. They ask me, "When and how do you know you are ready to make the leap?" It is a question that is not easily answered but I will address some key points to consider before making any moves.</content>
</entry>
<entry>
        <title>Integrating Fitness Into a Massage Therapy Practice</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14329" />

        <id>tag:mpamedia.com,2008:post-14329</id>
        <published>2010-12-01T12:00:32-07:00</published>
        <updated>2010-12-01T12:00:07-07:00</updated>
        <summary>Our work as massage therapists helps millions of people. By integrating exercise into their treatment plans, we can take their healing an important step further. All exercise programs should start with a thorough assessment. There are two types of assessments that are important to getting your client well and keeping them that way. The first is an injury assessment, which we have discussed many times in this column. The second is a movement or exercise assessment--and here is where we move into new territory. Very few massage therapists are skilled at assessing movement and prescribing exercise. This is unfortunate because movement assessments can provide valuable information about why your client got injured by identifying predisposing factors. Clients are often in pain because of an underlying weakness, instability, lack of mobility, and a poor understanding of how to move properly.</summary>
        <author>
            <name>By Ben Benjamin, PhD</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14329">Our work as massage therapists helps millions of people. By integrating exercise into their treatment plans, we can take their healing an important step further. All exercise programs should start with a thorough assessment. There are two types of assessments that are important to getting your client well and keeping them that way. The first is an injury assessment, which we have discussed many times in this column. The second is a movement or exercise assessment--and here is where we move into new territory. Very few massage therapists are skilled at assessing movement and prescribing exercise. This is unfortunate because movement assessments can provide valuable information about why your client got injured by identifying predisposing factors. Clients are often in pain because of an underlying weakness, instability, lack of mobility, and a poor understanding of how to move properly.</content>
</entry>
<entry>
        <title>Planning for Seasonal Success All Year Long</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14321" />

        <id>tag:mpamedia.com,2008:post-14321</id>
        <published>2010-11-01T12:00:32-07:00</published>
        <updated>2010-11-01T12:00:07-07:00</updated>
        <summary>How can it already be November? Wasn't it just Labor Day a few weeks ago? It seems every year the holiday season creeps in faster and faster. True Story: The "big box" wholesale clubs in my area had Halloween and Christmas decorations out at the same time in August! I ventured into the mall (which I am mortified to admit) and found Christmas music playing in September. Any way you slice it, mainstream retail across the board is pushing the gift-giving agenda earlier and earlier in hopes they can get a head start on fourth quarter earnings by pressuring people to buy, buy, buy. These same retailers are posting thinner and thinner fourth quarter earnings and singing the blues over a less than anticipated bump in sales for the last quarter, making the masses believe the sales are simply not there.</summary>
        <author>
            <name>By Angie Patrick</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14321">How can it already be November? Wasn't it just Labor Day a few weeks ago? It seems every year the holiday season creeps in faster and faster. True Story: The "big box" wholesale clubs in my area had Halloween and Christmas decorations out at the same time in August! I ventured into the mall (which I am mortified to admit) and found Christmas music playing in September. Any way you slice it, mainstream retail across the board is pushing the gift-giving agenda earlier and earlier in hopes they can get a head start on fourth quarter earnings by pressuring people to buy, buy, buy. These same retailers are posting thinner and thinner fourth quarter earnings and singing the blues over a less than anticipated bump in sales for the last quarter, making the masses believe the sales are simply not there.</content>
</entry>
<entry>
        <title>You Have a Massage Business, Not a Massage Practice</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14313" />

        <id>tag:mpamedia.com,2008:post-14313</id>
        <published>2010-11-01T12:00:32-07:00</published>
        <updated>2010-11-01T12:00:07-07:00</updated>
        <summary>The extraordinary amount of time that you spent studying massage prepared you expertly in the art of giving another person a professional massage. I refer to this part of your knowledge as your massage practice. I use the word practice because you literally practiced it many times before you mastered it. When you were a small child, you practiced the multiplication tables and, in time, you mastered it. Years later, as a teenager, you practiced the conjugation of verbs in Spanish or French and, in time, you mastered that, too. Still, years later, as an adult in massage school, you practiced massage modalities and, in time, mastered that, as well. In fact, one of your assignments as your education unfolded was to practice on real human bodies the techniques that you were taught in textbooks and in the classroom.</summary>
        <author>
            <name>By Cary Bayer</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14313">The extraordinary amount of time that you spent studying massage prepared you expertly in the art of giving another person a professional massage. I refer to this part of your knowledge as your massage practice. I use the word practice because you literally practiced it many times before you mastered it. When you were a small child, you practiced the multiplication tables and, in time, you mastered it. Years later, as a teenager, you practiced the conjugation of verbs in Spanish or French and, in time, you mastered that, too. Still, years later, as an adult in massage school, you practiced massage modalities and, in time, mastered that, as well. In fact, one of your assignments as your education unfolded was to practice on real human bodies the techniques that you were taught in textbooks and in the classroom.</content>
</entry>
<entry>
        <title>The Influence of Practice Standards on Massage Therapists' Work Experience</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14312" />

        <id>tag:mpamedia.com,2008:post-14312</id>
        <published>2010-11-01T12:00:32-07:00</published>
        <updated>2010-11-01T12:00:07-07:00</updated>
        <summary>This original research is framed in phenomenological methodology, based on interviews conducted and interpreted using qualitative research methods. The findings suggest that, because of both direct and indirect factors (such as the nebulous nature of the work, general isolation in work conditions, and physical concerns), massage therapists perform their work with multiple sources of ambiguity that are potentially anxiety-causing.</summary>
        <author>
            <name>By Luann D. Fortune, LMT, MA and Elena Gillespie, MA</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14312">This original research is framed in phenomenological methodology, based on interviews conducted and interpreted using qualitative research methods. The findings suggest that, because of both direct and indirect factors (such as the nebulous nature of the work, general isolation in work conditions, and physical concerns), massage therapists perform their work with multiple sources of ambiguity that are potentially anxiety-causing.</content>
</entry>
<entry>
        <title>Insurance Fraud and Massage Therapists</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14311" />

        <id>tag:mpamedia.com,2008:post-14311</id>
        <published>2010-11-01T12:00:32-07:00</published>
        <updated>2010-11-01T12:00:07-07:00</updated>
        <summary>This is to inform all therapists who work for physicians, MDs, chiropractors, massage therapists or other providers who bill insurance for their services to be aware of possible fraud; it is your license and your reputation on the line if others are using you to their advantage. More and more, fraud and in some cases, organized crime, is taking place involving massage practitioners.</summary>
        <author>
            <name>By Vivian Madison-Mahoney, LMT</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14311">This is to inform all therapists who work for physicians, MDs, chiropractors, massage therapists or other providers who bill insurance for their services to be aware of possible fraud; it is your license and your reputation on the line if others are using you to their advantage. More and more, fraud and in some cases, organized crime, is taking place involving massage practitioners.</content>
</entry>
<entry>
        <title>Making a Difference</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14289" />

        <id>tag:mpamedia.com,2008:post-14289</id>
        <published>2010-09-01T12:00:32-07:00</published>
        <updated>2010-09-01T12:00:07-07:00</updated>
        <summary>Some people can live their whole lives unconcerned with the state of affairs of their community, the friends they have, or the profession they choose. I think we all know someone like this. It seems the only interest in life they have is simply to make more money, amass more material things, and to elevate themselves regardless the cost.</summary>
        <author>
            <name>By Angie Patrick</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14289">Some people can live their whole lives unconcerned with the state of affairs of their community, the friends they have, or the profession they choose. I think we all know someone like this. It seems the only interest in life they have is simply to make more money, amass more material things, and to elevate themselves regardless the cost.</content>
</entry>
<entry>
        <title>Take It From Your Peers: You CAN Get Paid to Work in Eldercare and Hospice</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14285" />

        <id>tag:mpamedia.com,2008:post-14285</id>
        <published>2010-09-01T12:00:32-07:00</published>
        <updated>2010-09-01T12:00:07-07:00</updated>
        <summary>My last article focused on keys to opening doors to eldercare and hospice. If you desire to work in these settings, my guess is you have wondered: 1) How do I get my foot in the door? 2) How do I generate a clientele? 3) How can I get paid? All very valid questions! A few months ago, Massage Today conducted a poll  asking two questions: "Do you provide massage to people in eldercare or hospice? If so, do you provide this service as an employee, independent contractor or volunteer?" Here is what we learned from the 249 people who responded.</summary>
        <author>
            <name>By Ann Catlin, LMT, NCTMB, OTR</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14285">My last article focused on keys to opening doors to eldercare and hospice. If you desire to work in these settings, my guess is you have wondered: 1) How do I get my foot in the door? 2) How do I generate a clientele? 3) How can I get paid? All very valid questions! A few months ago, Massage Today conducted a poll  asking two questions: "Do you provide massage to people in eldercare or hospice? If so, do you provide this service as an employee, independent contractor or volunteer?" Here is what we learned from the 249 people who responded.</content>
</entry>
<entry>
        <title>Reinventing the Wheel</title>
        <link rel="alternate" type="text/html" href="http://www.massagetoday.com/mpacms//mt/article.php?id=14275" />

        <id>tag:mpamedia.com,2008:post-14275</id>
        <published>2010-08-01T12:00:32-07:00</published>
        <updated>2010-08-01T12:00:07-07:00</updated>
        <summary>I had the great opportunity to present at a virtual roundtable with seven women who lead in the industry. It was for the World Massage Conference last June, and the panel consisted of the women who make up the Massage Today Women in Bodywork Business Blog (WIBB). It was a question and answer format, led by a moderator that lasted 90 minutes. It is both a privilege and an honor to be chosen to be part of WIBB and on the panel for this educational event. When I was in school for massage therapy, almost 20 years ago, some of these women were already well-known and had established themselves as icons. Others are newer to the field but have made their imprint and are affecting how we practice today. We determined there was over 100 years of experience between all of us. WOW! That's a lot of know-how.</summary>
        <author>
            <name>By Jenn Sommermann, LCMT</name>

        </author>        
<content type="html" xml:lang="en-US" xml:base="http://www.massagetoday.com/mpacms//mt/article.php?id=14275">I had the great opportunity to present at a virtual roundtable with seven women who lead in the industry. It was for the World Massage Conference last June, and the panel consisted of the women who make up the Massage Today Women in Bodywork Business Blog (WIBB). It was a question and answer format, led by a moderator that lasted 90 minutes. It is both a privilege and an honor to be chosen to be part of WIBB and on the panel for this educational event. When I was in school for massage therapy, almost 20 years ago, some of these women were already well-known and had established themselves as icons. Others are newer to the field but have made their imprint and are affecting how we practice today. We determined there was over 100 years of experience between all of us. WOW! That's a lot of know-how.</content>
</entry>
 
</feed>
