tag:typepad.com,2003:weblog-1250480 2008-07-10T09:25:32-07:00 Opinion and techniques for maximizing productivity and branding. TypePad tag:mpamedia.com,2008:post-14168 2010-02-01T12:00:32-07:00 2010-02-01T12:00:07-07:00

In the summer of 2006, at the Florida State Massage Therapy Association annual convention, Massage Today introduced the profession to the increasingly popular "Have You Had Your Massage Today" t-shirt. These shirts soon developed a cult-like following.

By Editorial Staff In the summer of 2006, at the Florida State Massage Therapy Association annual convention, Massage Today introduced the profession to the increasingly popular "Have You Had Your Massage Today" t-shirt. These shirts soon developed a cult-like following. tag:mpamedia.com,2008:post-14156 2010-01-01T12:00:32-07:00 2010-01-01T12:00:07-07:00

Did you know a great way to market yourself as a massage therapist and become known in your community to those interested in massage is to work charity events or volunteer performing chair massage? Did you know this is an incredibly effective way to give people an opportunity to appreciate your talent as a therapist as well as afford you a pocket of time to develop a rapport in order to better your opportunity of retaining them as a client for further services? Did you know that there are professional massage chairs on the market ranging from under $200 to over $600? How do you know what you need? How can you be sure the chair you buy will best suit your needs? Let's take a look at the different uses for a massage chair, and use that information to determine how much chair you need to fulfill your specific needs.

By Angie Patrick Did you know a great way to market yourself as a massage therapist and become known in your community to those interested in massage is to work charity events or volunteer performing chair massage? Did you know this is an incredibly effective way to give people an opportunity to appreciate your talent as a therapist as well as afford you a pocket of time to develop a rapport in order to better your opportunity of retaining them as a client for further services? Did you know that there are professional massage chairs on the market ranging from under $200 to over $600? How do you know what you need? How can you be sure the chair you buy will best suit your needs? Let's take a look at the different uses for a massage chair, and use that information to determine how much chair you need to fulfill your specific needs. tag:mpamedia.com,2008:post-14113 2009-12-01T12:00:32-07:00 2009-12-01T12:00:07-07:00

Thank you to all who sent in your photos for the Massage Today T-shirt photo contest. Thank you for sharing with us your personal stories and the positive responses that you have received from the public while wearing your Massage Today T-shirts.

Thank you to all who sent in your photos for the Massage Today T-shirt photo contest. Thank you for sharing with us your personal stories and the positive responses that you have received from the public while wearing your Massage Today T-shirts. tag:mpamedia.com,2008:post-14140 2009-12-01T12:00:32-07:00 2009-12-01T12:00:07-07:00

The end of each year brings about a feeling of excitement and change. Our fiscal year ends with the requirement of accounting for ourselves financially, and the idea of a New Year's resolution will ask that we take action on something we have been neglecting. To sum up the essence of this time is to ask ourselves "What did I do" and "What am I going to do?" If you plan to be successful, then honestly answering these questions is critical to your success. There are many ways to ask these same questions. They are in all forms of evaluations and goals. However, this year I'd like to offer some alternate questions to accelerate your personal and professional development, if you are agreeable. These questions will guide you all year long if you will follow through. It's a simple system. Your experiences have either made you feel good or they didn't. If they made you feel good, repeat them. If they didn't, change something.

By Rita Woods, LMT The end of each year brings about a feeling of excitement and change. Our fiscal year ends with the requirement of accounting for ourselves financially, and the idea of a New Year's resolution will ask that we take action on something we have been neglecting. To sum up the essence of this time is to ask ourselves "What did I do" and "What am I going to do?" If you plan to be successful, then honestly answering these questions is critical to your success. There are many ways to ask these same questions. They are in all forms of evaluations and goals. However, this year I'd like to offer some alternate questions to accelerate your personal and professional development, if you are agreeable. These questions will guide you all year long if you will follow through. It's a simple system. Your experiences have either made you feel good or they didn't. If they made you feel good, repeat them. If they didn't, change something. tag:mpamedia.com,2008:post-14114 2009-11-01T12:00:32-07:00 2009-11-01T12:00:07-07:00

Due to the recent availability of the Massage Today T-shirt for purchase, we have extended the deadline of our Massage Today T-shirt photo contest. We want everyone to have the opportunity to enter the contest, so we have extended the deadline to enter until December 4 with voting beginning December 7 - 20. Winners will be announced in December.

Due to the recent availability of the Massage Today T-shirt for purchase, we have extended the deadline of our Massage Today T-shirt photo contest. We want everyone to have the opportunity to enter the contest, so we have extended the deadline to enter until December 4 with voting beginning December 7 - 20. Winners will be announced in December. tag:mpamedia.com,2008:post-14121 2009-11-01T12:00:32-07:00 2009-11-01T12:00:07-07:00

Many massage therapists are frustrated by how the current economic situation has affected their practice. They are having difficulty making ends meet while trying to find or maintain continuous employment. While most massage therapists love their chosen profession, many doubt their ability to sustain themselves financially in the field over the long term.

By David Kent, LMT, NCTMB Many massage therapists are frustrated by how the current economic situation has affected their practice. They are having difficulty making ends meet while trying to find or maintain continuous employment. While most massage therapists love their chosen profession, many doubt their ability to sustain themselves financially in the field over the long term. tag:mpamedia.com,2008:post-14123 2009-11-01T12:00:32-07:00 2009-11-01T12:00:07-07:00

Promoting your business does not need to be a huge task weighed down with labor and expense. Often, all you need is a groundswell of ideas, and then follow with a little effort. Before you know what hit, you could in the enviable position of having a plethora of customers and needing to clone yourself to keep up with demand.

By Angie Patrick Promoting your business does not need to be a huge task weighed down with labor and expense. Often, all you need is a groundswell of ideas, and then follow with a little effort. Before you know what hit, you could in the enviable position of having a plethora of customers and needing to clone yourself to keep up with demand. tag:mpamedia.com,2008:post-14096 2009-10-01T12:00:32-07:00 2009-10-01T12:00:07-07:00

Perfect customers - who are they; how do we find them; and why are we looking for them? In my last article, we looked at an "elevator speech" formula, the third step of which was describing some characteristics of your perfect customer. In this article, I hope to help you discover your perfect customer and expand your tribe.

By Lisa Curran Parenteau, LMT, NCTMB Perfect customers - who are they; how do we find them; and why are we looking for them? In my last article, we looked at an "elevator speech" formula, the third step of which was describing some characteristics of your perfect customer. In this article, I hope to help you discover your perfect customer and expand your tribe. tag:mpamedia.com,2008:post-14097 2009-10-01T12:00:32-07:00 2009-10-01T12:00:07-07:00

One of the first things that a journalist learns is to ask and get answers for the five key questions: who, what, when, where and how. In a previous article, you learned what to say in an ad. In another one, you learned how to say what you want to say. In this one, you’ll learn where to say what you want to say.

By Cary Bayer One of the first things that a journalist learns is to ask and get answers for the five key questions: who, what, when, where and how. In a previous article, you learned what to say in an ad. In another one, you learned how to say what you want to say. In this one, you’ll learn where to say what you want to say.