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Business Insights

By Perry Isenberg

Perry Isenberg has 20 years marketing-advertising experience for a wide variety of products and services. For the past 10 years, Perry has served as partner and vice president of marketing for Biofreeze/Performance Health, Inc.

Previous Articles

Your Plan, Part Two
  April, 2004 (Vol. 04, Issue 04)
Your Plan, Part One
  March, 2004 (Vol. 04, Issue 03)
Yup, You're the Boss Now!
  October, 2003 (Vol. 03, Issue 10)
What Did You Say?
  July, 2003 (Vol. 03, Issue 07)
Are You Adventurous?
  June, 2003 (Vol. 03, Issue 06)
Expect the Unexpected
  May, 2003 (Vol. 03, Issue 05)
Are You Flexible?
  February, 2003 (Vol. 03, Issue 02)
Your Association Does More for You Than You Think
  November, 2002 (Vol. 02, Issue 11)
Different from the Rest of Us
  October, 2002 (Vol. 02, Issue 10)
The Business of Ethics
  September, 2002 (Vol. 02, Issue 09)
Exploring New Paths: Starting Your Own Business
  August, 2002 (Vol. 02, Issue 08)
Working Partnerships? It All Depends!
  July, 2002 (Vol. 02, Issue 07)
I Stand Corrected... I Think!
  May, 2002 (Vol. 02, Issue 05)
Yellow Pages, Coupons, Word of Mouth... Yada Yada Yada
  March, 2002 (Vol. 02, Issue 03)
"'02": The Silver Lining
  January, 2002 (Vol. 02, Issue 01)
People First, Business Second
  November, 2001 (Vol. 01, Issue 11)
Happy Birthday to Me!
  October, 2001 (Vol. 01, Issue 10)
Is the Customer/Client Always Right? Part II
  August, 2001 (Vol. 01, Issue 08)
Do You Buy Lottery Tickets?
  July, 2001 (Vol. 01, Issue 07)
Is the Customer/Client Always Right?
  June, 2001 (Vol. 01, Issue 06)
Excuse Me, May I Take This Call?
  May, 2001 (Vol. 01, Issue 05)
Excuse Me – Have We Met?
  April, 2001 (Vol. 01, Issue 04)
The Economic Power of Your Passion
  March, 2001 (Vol. 01, Issue 03)
Scottie, Beam Me Up
  February, 2001 (Vol. 01, Issue 02)
Welcome to My World
  January, 2001 (Vol. 01, Issue 01)
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