Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Using Essential Oils on Clients with Cancer: What You Need to Know
The potential for the massage therapist to encounter a client in a stage of treatment for some form of cancer has grown in the last few decades. If you use essential oils in your massage practice, there are some things to consider.
Despite an idea being enthusiastically circulated by purveyors of essential oils, no essential oil is known to be a cure for cancer. Those promoting the essential oil of frankincense (Boswellia carteri) for its anti-cancer activity, especially those recommending it for topical and ingestion treatment to effect a cure, might be overlooking a fact about aromatherapy chemistry. Most of the actual research done on frankincense and cancer has involved promising active ingredients found in the resin. One of these is boswellic acid, a non-volatile, triterpene that does not exist once the resin is put through hydro-distillation to produce the essential oil.
For this, and other reasons, applying frankincense in massage will not create a miracle. It's also out of the scope of practice to prescribe a tea made with resin tears and that's also not advisable. Boswellia carteri is an endangered species with regulations imposed on production which results in scarcity. That creates a high probability of a resin adulterated by inclusions or substitution. And even if the absolute, 100% pure resin is available at an affordable cost, the studies undertaken do not convey the safe and appropriate dosage that might achieve in the body what has been seen in a petri dish.
As is frequently the case, there is little scientific research to report about the efficiency of aromatherapy for patients undergoing treatment for cancer. Most of the information we have comes from the empirical evidence of practicing aromatherapists and their clients.
I did find one study* that measured changes in patient-reported levels of physical or psychological distress or quality of life using essential oils and massage. The most observable effect was relief of anxiety. The study did not conclude that the addition of essential oils was necessary to achieve this. They reported that beneficial effects on other symptoms, such as depression and pain, may occur, but they concluded that more testing is necessary to make evaluations. I did not find any evidence of further research.
There have also been studies on the monoterpene content of essential oils relating to cancer prevention and treatment, particularly limonene.** But it is extremely important to understand that one isolated component used in vitro does not replicate the experience of topical use of the whole essential oil. This evidence would not support the idea that an aromatic massage with an essential oil containing limonene (such as lemon, Citrus limon) would produce a cure.
Having said this, can aromatherapy massage help cancer patients? Has that one study disproved the efficiency of essential oils in massage? I think not. And there are decades of empirical evidence that would agree with me. It's also helpful to know that empirical evidence is sometimes more useful than other forms of research. When scientific research is conducted on the use of essential oils in treatment of cancer patients, only a very few are selected for the trials. These are administered in a clinical setting, which can also affect the patient's response. What the educated aromatherapist knows is that the best way to use essential oils is in a holistic rather than symptom-specific approach. This is because essential oils have specific effects on physical, mental, emotional and spiritual levels. All essences that are known to reduce pain do not have the same specific effects on these subtle levels. Clinical trials do not generally address these differences.
One reason a test might include only a few essences is that, in the case of an institution such as a clinic or hospital, "efficiency" would require a one size fits all approach that would indicate one specific essential oil for each symptom. But there are underlying reasons why a person undergoing chemotherapy and radiation would have anxiety, reflecting the other life circumstances that need to be considered. The effective use of aromatherapy would include ascertaining these individual needs and using the corresponding essential oils that would address them. In a massage therapy practice, there is an opportunity to discover and to address all the client's life issues and create a specific blend that is likely to have very helpful results. Are there contraindications for using essential oils in massage for cancer patients?
It has long been believed that certain essential oils are not to be used during cancer treatment as they might inhibit or increase the uptake of chemotherapy ingredients. This idea has, for the most part, been disproven in the case of skin application. There is an in vitro study of the effect of the essential oil component geraniol*** (found in geranium and others) on cells of colon cancer that showed an increase in the uptake of 5-FU with geraniol present. In concluding statements: "By fluidizing the membrane, geraniol may favor cellular uptake of anticancer drugs. This could permit the use of lower concentrations of chemotherapeutic drugs and, at the same time, lower their secondary effects. Investigations are in progress with different colonic cancer models in rodents to determine whether the combination of geraniol and 5-FU may offer a promising approach for optimizing the treatment of colorectal cancer." However, this combination is not achieved during topical application or diffusion. And once again,the ratio and effect of a single component in the total chemistry of an essential oil is not the same as that used to measure this component in isolation.
On the matter of use with skin cancer, Robert Tisserand, renowned Aromatherapist and co-author of Essential Oil Safety, 2nd edition, had this to say in answer to a reader's question on his online blog via Robert Tisserand.com in 2012: "A number of essential oils enhance the transcutaneous penetration of other substances. This is a widely-studied phenomenon and research is ongoing. It happens because some essential oil constituents are very good at crossing the epidermis. In a 1991 paper, Williams and Barry found that 1,8-cineole, the major constituent of eucalyptus oil, enhanced the skin permeability of 5-FU by an incredible 95 times. 5-FU is only applied to the skin to treat skin cancers. In those situations, it would be prudent to avoid applying any essential oils or aromatherapy products to the same area of skin. When 5-FU is given intravenously (for internal tumors) applying essential oils to the skin will have no effect. Similarly, ingested essential oils will not affect the dermal delivery of 5-FU, or any other substance."
What the massage therapist can consider, then, is utilizing the empirical evidence that suggests certain essential oils for different phases, circumstances and emotions encountered during cancer treatment. Please consult a reference text for more information about each essential oil listed below. (Suggested texts appear at the end of this article.)
Shock: Neroli (orange blossom), rose otto, ylang ylang, clary sage, patchouli, petitgrain.
Anger: topical diluted and diffusion: roman and German chamomile, lavender, myrrh, mandarin.
Burns: (radiation): topical diluted: carrot seed, lavender, helichrysum.
Courage and Stamina: diffusion of all citrus, sweet orange, sweet basil, rosemary verbenone, thyme, cedar, ginger.
Depression: topical diluted and diffusion: lavender, geranium, rose otto, clary sage, roman chamomile, sweet orange, grapefruit, frankincense.
Insomnia: topical diluted and diffusion: lavender, roman chamomile, jasmine, sweet marjoram, sweet orange, neroli.
Malodorous Wounds: apply to external side of dressing: lemon, clove, lavender. Diffuse in room: pine, lemongrass, lemon, sweet orange.
Nausea: inhalation: peppermint, ginger, sweet fennel (as preferred by the client).
Wound (incision) Healing: topical diluted: lavender, geranium, myrrh, helichrysum, frankincense.
Opportunistic Infection Prevention: topical diluted and diffusion: lavender, tea tree, eucalyptus globulus.
Adrenal support: topical diluted and diffusion: rose geranium, sweet basil, pine.
Immune support: topical diluted and diffusion: ravensara, tea tree, lavender, spike lavender, thyme.
Lymphedema: topical diluted or compress: cypress, helichrysum, blue chamomile, yarrow, juniper berry.
I encourage the massage therapist to explore the use of essential oils for this client population. In this way, they can discover their own empirical evidence for using aromatherapy with clients diagnosed with cancer who have received the go-ahead from their physician for receiving massage therapy as part of their treatment protocol.
Suggested Reference Texts
*Aromatherapy and massage for symptom relief in patients with cancer. Fellowes D1, Barnes K, Wilkinson S. 2004, www.ncbi.nlm.nih.gov/pubmed/15106172.
*** Geraniol, a Component of Plant Essential Oils, Sensitizes Human Colonic Cancer Cells to 5-Fluorouracil Treatment S. CARNESECCHI, K. LANGLEY, F. EXINGER, F. GOSSE, and F. RAUL, November 16, 2001 http://jpet.aspetjournals.org/content/301/2/625.full.pdf.